Razor Blades Sales

Razor Blades Sales Market Outlook

The global razor blades market is projected to reach approximately USD 9.5 billion by 2035, growing at a compound annual growth rate (CAGR) of around 5.4% during the forecast period from 2025 to 2035. This growth is primarily driven by an increasing consumer focus on personal grooming and hygiene, further accelerated by the rising male grooming trend across various demographics. In addition, innovation in razor blade technology, including advancements in materials and designs, is significantly enhancing product functionality and consumer satisfaction. The growing penetration of e-commerce platforms also plays a crucial role in expanding market reach, making these products more accessible to a broader audience. Moreover, rising disposable incomes in emerging economies are contributing to the demand for high-quality, durable grooming products, thereby propelling market growth.

Growth Factor of the Market

Several factors contribute to the growth of the razor blades market. Firstly, the increasing awareness of personal grooming and hygiene among consumers, particularly in developing nations, is leading to higher demand for various types of razors and blades. Additionally, the rise of male grooming products, including specialized razors for facial hair and body grooming, has significantly boosted sales in the sector. Another crucial growth driver is the continuous innovation within the industry, with companies introducing advanced technologies and new materials that enhance the performance and longevity of razor blades. Marketing campaigns highlighting the benefits of using high-quality razors further stimulate customer interest and purchasing decisions. Moreover, the expansion of e-commerce channels has made it easier for consumers to purchase razor blades, increasing market penetration and accessibility to a diverse range of products.

Key Highlights of the Market

• The razor blades market is expected to reach USD 9.5 billion by 2035.
• The CAGR for the market during the forecast period is projected at 5.4%.
• Men's grooming trends significantly influence product demand.
• Technological advancements lead to innovative products and enhanced consumer satisfaction.
• The e-commerce sector plays a crucial role in increasing product accessibility.

By Product Type

Cartridge Razor Blades:

Cartridge razor blades are designed for use with specific razor handles, allowing for easy replacement of blades without the need for a full razor. This product type is favored for its convenience and efficiency, appealing to consumers who prioritize quick and straightforward grooming routines. Cartridge systems often come with multiple blades, providing a closer shave while minimizing skin irritation. The popularity of cartridge razor blades is primarily attributed to their ability to deliver consistent performance and their compatibility with various skin types. Additionally, manufacturers continuously work on enhancing the design and functionality of cartridge blades, introducing features such as lubrication strips and ergonomic handles that improve the overall user experience.

Disposable Razor Blades:

Disposable razor blades are designed for single-use, making them a convenient option for consumers seeking a no-fuss grooming solution. This product type is particularly popular among travelers and individuals who prefer low-maintenance options. Disposable razors are typically less expensive than refillable counterparts, attracting budget-conscious consumers. The growth of disposable razor blades can be attributed to the increasing demand for convenience products and the lifestyle changes that lead consumers to prioritize ease of use. However, concerns regarding environmental sustainability are prompting manufacturers to develop eco-friendly disposable options, which may further influence market dynamics in the coming years.

Safety Razor Blades:

Safety razor blades are known for their ease of use and inherent safety features, making them a popular choice among novice shavers. These blades are designed to reduce the risk of cuts and nicks, providing a more comfortable shaving experience. Safety razors have gained resurgence in recent years as consumers seek high-quality grooming tools and become more aware of sustainability. The growing trend of wet shaving, which often incorporates safety razors, is also driving demand as consumers explore traditional shaving methods. Manufacturers are focusing on enhancing the quality of safety razor blades, using durable materials that ensure a quality shave while maintaining user safety, which continues to attract a loyal customer base.

Straight Razor Blades:

Straight razor blades, often viewed as a classic grooming tool, appeal to a niche market of traditional shaving enthusiasts. The use of straight razors requires skill and practice, which adds to their allure for those who enjoy the art of shaving. These blades are typically made from high-quality steel and are designed to be honed and maintained by the user, promoting a sustainable approach to personal grooming. As the market for straight razors develops, there is an increasing emphasis on craftsmanship and premium materials, which attract discerning customers seeking an authentic shaving experience. Furthermore, the growing interest in vintage and artisanal products among consumers is leading to a resurgence in the popularity of straight razor blades.

Electric Razor Blades:

Electric razor blades are gaining traction due to their convenience and efficiency, particularly among consumers with busy lifestyles. These blades are designed to provide a quick, easy shave without the need for traditional shaving cream or water, making them an attractive option for those who prioritize efficiency. Electric razors often come with various features, such as adjustable settings for different hair lengths and built-in cleaning systems, which enhance user experience. The continuous innovation in electric shaving technology, including advancements in battery life and ergonomic designs, is further propelling the growth of electric razor blades. Manufacturers are also focusing on developing versatile models that can cater to both facial and body grooming needs, expanding their appeal across different consumer segments.

By Application

Men's Razors:

The segment of men's razors represents a significant portion of the razor blades market due to the high grooming standards and preferences among male consumers. Men's razors often feature designs tailored to deliver optimal performance for facial hair removal and styling. The growing popularity of beard grooming has also led to an increase in demand for specialized razors and blades that cater specifically to this trend. Moreover, marketing campaigns targeting male consumers have effectively highlighted the importance of grooming, fostering a culture where men actively invest in personal care products. The trend of male grooming is expected to continue driving the demand for men's razors, resulting in sustained growth within this application segment.

Women's Razors:

The women's razors segment is equally important, with increasing awareness of personal grooming among women leading to higher demand for quality shaving products. Women's razors are designed with features that address the specific needs of female consumers, including ergonomic handles and multi-blade systems that provide a smoother shave. The rise of body positivity and self-care movements has also contributed to the demand for women's razors, as women increasingly prioritize their grooming routines. Additionally, the market is witnessing innovations in women's razors, such as the introduction of customizable designs and eco-friendly blades, catering to the diverse preferences of female consumers. This segment is anticipated to see notable growth as brands continue to promote inclusivity and personalization in their product offerings.

Unisex Razors:

Unisex razors are designed to cater to a diverse range of consumers, combining features that appeal to both men and women. This segment is gaining traction as consumers become more open to using products that transcend traditional gender classifications. Unisex razors often incorporate innovations that provide a comfortable and efficient shaving experience for all users. The growing trend of gender neutrality in personal care products is driving the demand for unisex razors, as consumers seek versatility and functionality. Brands are recognizing this shift and are increasingly developing marketing strategies that emphasize the benefits of unisex razors, thus broadening their customer base and enhancing market reach.

By Distribution Channel

Supermarkets/Hypermarkets:

Supermarkets and hypermarkets serve as a major distribution channel for razor blades, providing consumers with easy access to a wide variety of grooming products. These retail establishments typically offer competitive pricing and promotions that attract price-sensitive consumers. The convenience of one-stop shopping allows customers to purchase razors alongside other personal care items, making it a preferred choice for many. Additionally, the availability of in-store promotions and bundled offers further stimulates sales within this channel. As supermarkets and hypermarkets continue to expand their personal care aisles, the razor blades segment is expected to benefit from increased visibility and consumer engagement.

Drugstores/Pharmacies:

Drugstores and pharmacies play a crucial role in the distribution of razor blades, particularly in urban areas where they are often conveniently located. These outlets are favored by consumers seeking quick access to personal grooming products, especially in times of immediate need. The presence of pharmacists and trained staff can also assist consumers in selecting the right products, enhancing the shopping experience. Furthermore, drugstores often stock a range of specialized shaving products that may not be available in larger retail chains, catering to consumers looking for niche offerings. The continued expansion of drugstore chains is expected to further bolster the market for razor blades, providing a vital channel for distribution.

Online Retailers:

Online retailers have revolutionized the razor blades market by offering convenience and a wider selection than traditional brick-and-mortar stores. With the rise of e-commerce platforms, consumers can easily browse and compare various products from the comfort of their homes. The ability to read customer reviews and access detailed product descriptions enhances the buying decision process. Moreover, online retailers often provide competitive pricing and subscription services, allowing customers to receive regular deliveries of their preferred products, which promotes brand loyalty. The COVID-19 pandemic accelerated the growth of online shopping, and this trend is expected to continue, making online channels a significant contributor to the overall razor blades market.

Convenience Stores:

Convenience stores are crucial for the distribution of razor blades, catering to consumers seeking quick and immediate purchases. These establishments offer a limited selection of grooming products, but their accessibility makes them a preferred choice for many. The fast-paced lifestyle of modern consumers often necessitates quick trips to convenience stores, where they can easily find essential grooming items like razors. Additionally, the placement of promotional displays and branded products can encourage impulse purchases. While convenience stores may not offer the same extensive range as larger retail outlets, their role in providing accessibility and immediate solutions for consumers cannot be overlooked.

Specialty Stores:

Specialty stores focus on providing high-quality and niche grooming products, including premium razor blades. These stores attract discerning consumers who prioritize quality and are willing to invest in superior grooming tools. Specialty retailers often carry brands that may not be widely available in mass-market outlets, enhancing the product selection for enthusiasts and connoisseurs. The personalized shopping experience offered by knowledgeable staff can further enhance customer satisfaction, as they can provide tailored recommendations based on individual preferences. As consumers increasingly seek quality over quantity in their grooming products, specialty stores are likely to see growth in the razor blades market, appealing to a dedicated segment of the consumer base.

By Material Type

Stainless Steel:

Stainless steel is one of the most commonly used materials for razor blades due to its durability and resistance to corrosion. Razor blades made from stainless steel offer longevity and maintain sharpness over extended use, making them an attractive choice for consumers seeking high-quality grooming products. Additionally, stainless steel blades are easy to clean and maintain, enhancing their appeal in both personal and commercial settings. The widespread acceptance of stainless steel in the razor blades market is driven by its performance characteristics and affordability, making it a go-to material for both disposable and reusable razors. As manufacturers continue to innovate, advancements in steel treatments may further enhance the performance of stainless steel blades, ensuring their sustained popularity.

Carbon Steel:

Carbon steel is known for its exceptional sharpness and edge retention, making it a favored choice for high-quality razor blades. Although carbon steel blades may require more maintenance than their stainless steel counterparts, their ability to provide a close and smooth shave is highly valued by traditional shaving enthusiasts. The use of carbon steel in razor blades appeals to consumers who prioritize performance and are willing to invest in products that deliver exceptional results. However, manufacturers are tasked with addressing the potential for rust and corrosion associated with carbon steel, leading to innovations in coatings and treatments that enhance the durability of these blades. Overall, the carbon steel segment remains an important player in the razor blades market, particularly among niche consumer segments.

Platinum Coated:

Platinum-coated razor blades have gained popularity due to their ability to provide a smoother shaving experience while minimizing skin irritation. The platinum coating enhances the slickness of the blade, allowing it to glide effortlessly over the skin. This feature is particularly attractive to consumers with sensitive skin, as it reduces the risk of nicks and cuts during shaving. The premium nature of platinum-coated blades positions them within the higher price range of the market, targeting consumers who are willing to pay a premium for comfort and performance. As awareness of the benefits of platinum coatings continues to grow, this segment is expected to see steady growth within the overall razor blades market.

Ceramic Coated:

Ceramic-coated razor blades offer a unique alternative to traditional materials, providing a durable and corrosion-resistant option that delivers sharpness and longevity. The ceramic coating enhances the performance of the blade, allowing for a smooth shave while reducing the potential for skin irritation. This material type is particularly appealing to consumers who prioritize hygiene, as it is less prone to harboring bacteria compared to metal blades. While still a relatively niche product, the demand for ceramic-coated razor blades is gradually increasing as consumers become more aware of their benefits. As manufacturers continue to innovate and improve the quality of ceramic coatings, this segment is poised for growth in the razor blades market.

Chromium Coated:

Chromium-coated razor blades are designed to offer exceptional durability and resistance to corrosion. The chromium coating not only enhances the blade's sharpness but also helps maintain its integrity over time, making it an attractive option for consumers seeking longevity in their grooming products. This material is particularly favored among professional barbers and grooming enthusiasts who require high-quality tools for their grooming needs. The chromium coating contributes to a smoother shaving experience by reducing friction, which is critical for providing a comfortable shave. As awareness of the benefits of chromium-coated blades increases, this segment is expected to grow, particularly among consumers who value quality and performance in their grooming tools.

By Region

The North American region is a significant contributor to the global razor blades market, accounting for over 30% of total market revenue in 2023. The region's strong demand for personal grooming products can be attributed to the growing awareness of men's grooming and increasing consumer spending on personal care items. The presence of major manufacturers and well-established retail channels further bolsters the market in North America. With a projected CAGR of approximately 5.1% during the forecast period, the North American razor blades market is likely to see continued growth as consumers increasingly seek high-quality grooming products that cater to their personal needs.

In Europe, the razor blades market is expected to maintain a robust growth trajectory, driven by the rising popularity of eco-friendly products and innovative grooming solutions. The European market accounts for around 25% of the global market, with countries like Germany, France, and the UK being the key contributors. The CAGR for the European market is estimated at 5.6% over the forecast period. The increasing trend of grooming among both genders, coupled with a focus on sustainability, is leading to a rise in demand for premium and environmentally friendly products. As manufacturers respond to these trends by introducing innovative products, the European razor blades market is poised for significant growth.

Opportunities

The razor blades market presents numerous opportunities for growth, particularly through the introduction of innovative products that cater to changing consumer preferences. As millennials and Gen Z consumers prioritize personal grooming and self-care, brands can capitalize on this trend by offering tailored solutions that address specific needs, such as sensitive skin or eco-friendliness. This demographic is also more inclined to seek products with unique features, such as subscription services that deliver blades directly to consumers' doors, enhancing convenience and brand loyalty. Furthermore, expanding into emerging markets where grooming habits are evolving provides a significant opportunity for companies looking to broaden their customer base and increase market share.

Additionally, the growing awareness of sustainability and environmental responsibility presents an opportunity for razor blade manufacturers to innovate and develop eco-friendly products. By utilizing sustainable materials and packaging, companies can appeal to environmentally conscious consumers who prefer to purchase products that align with their values. This trend not only fosters brand loyalty but also enhances the company's reputation in an increasingly competitive market. Collaborations with influencers and targeted marketing campaigns aimed at promoting sustainable shaving practices can further amplify this opportunity, ensuring that brands remain relevant and appealing to the modern consumer.

Threats

One of the primary threats to the razor blades market is the intense competition among established brands and new entrants. With numerous companies vying for market share, price wars can emerge, leading to reduced profit margins for manufacturers. Additionally, the rapid pace of innovation means that brands must continuously invest in research and development to stay ahead of competitors. The presence of low-cost alternatives, particularly from emerging markets, poses a threat to established brands that may struggle to compete solely on price. This competitive landscape necessitates a focus on quality and brand differentiation to maintain market positioning and consumer loyalty.

Another significant threat is the growing concern over environmental sustainability in the manufacturing and disposal of razor blades. With increasing public awareness of environmental issues, consumers are becoming more selective about the products they purchase, favoring brands that demonstrate a commitment to sustainability. Manufacturers may face pressure to adopt eco-friendly practices, such as reducing plastic use and implementing recycling programs. Failure to address these concerns may result in consumers shifting their preferences to competitors that prioritize environmentally responsible practices, potentially jeopardizing a brand's market share.

Competitor Outlook

• Procter & Gamble Co.
• Edgewell Personal Care Company
• Harry's, Inc.
• BIC Group
• Schick (part of Edgewell Personal Care)
• Gillette (a subsidiary of Procter & Gamble)
• Wilkinson Sword (part of Edgewell Personal Care)
• Personna (part of American Safety Razor Company)
• Derby razor blades
• Feather Safety Razor Co.
• Merkur (DOVO Solingen)
• Rockwell Razors
• Barbaso
• Bluebeards Revenge
• Razorock

The competitive landscape of the razor blades market is marked by the presence of several established players as well as emerging brands. Major companies like Procter & Gamble and Edgewell Personal Care dominate the market, leveraging their extensive distribution networks and strong brand recognition. These companies invest heavily in marketing and innovation to maintain their competitive edge, continuously introducing new products and technologies that resonate with changing consumer preferences. Additionally, the rise of direct-to-consumer brands such as Harry's Inc. has disrupted the traditional razor blade market, compelling established players to adapt and enhance their offerings to compete effectively.

Emerging brands and niche players are also making their mark on the razor blades market by focusing on specific consumer segments and offering unique products. Brands such as Rockwell Razors and Merkur focus on traditional shaving methods, appealing to enthusiasts who appreciate craftsmanship and quality. These companies often emphasize the use of premium materials and sustainable practices, aligning with the values of modern consumers. The diverse range of competitors in this market signifies a dynamic landscape where innovation and consumer engagement are paramount to success.

As the market evolves, major companies continue to refine their strategies to adapt to consumer trends and preferences. Procter & Gamble, known for its Gillette brand, remains a leader in the industry, consistently investing in product innovation and marketing initiatives to retain its market share. Edgewell Personal Care, with its portfolio of well-known brands, focuses on expanding its product lines and enhancing consumer experiences through innovative designs and eco-friendly initiatives. Similarly, companies like BIC and Harry's are focused on creating value through affordability and ease of use, catering to a broad customer base while maintaining competitive pricing.

• 1 Appendix

  • 1.1 List of Tables
  • 1.2 List of Figures

• 2 Introduction

  • 2.1 Market Definition
  • 2.2 Scope of the Report
  • 2.3 Study Assumptions
  • 2.4 Base Currency & Forecast Periods

• 3 Market Dynamics

  • 3.1 Market Growth Factors
  • 3.2 Economic & Global Events
  • 3.3 Innovation Trends
  • 3.4 Supply Chain Analysis

• 4 Consumer Behavior

  • 4.1 Market Trends
  • 4.2 Pricing Analysis
  • 4.3 Buyer Insights

• 5 Key Player Profiles

  • 5.1 Barbaso
    • 5.1.1 Business Overview
    • 5.1.2 Products & Services
    • 5.1.3 Financials
    • 5.1.4 Recent Developments
    • 5.1.5 SWOT Analysis
  • 5.2 Razorock
    • 5.2.1 Business Overview
    • 5.2.2 Products & Services
    • 5.2.3 Financials
    • 5.2.4 Recent Developments
    • 5.2.5 SWOT Analysis
  • 5.3 BIC Group
    • 5.3.1 Business Overview
    • 5.3.2 Products & Services
    • 5.3.3 Financials
    • 5.3.4 Recent Developments
    • 5.3.5 SWOT Analysis
  • 5.4 Harry's, Inc.
    • 5.4.1 Business Overview
    • 5.4.2 Products & Services
    • 5.4.3 Financials
    • 5.4.4 Recent Developments
    • 5.4.5 SWOT Analysis
  • 5.5 Rockwell Razors
    • 5.5.1 Business Overview
    • 5.5.2 Products & Services
    • 5.5.3 Financials
    • 5.5.4 Recent Developments
    • 5.5.5 SWOT Analysis
  • 5.6 Bluebeards Revenge
    • 5.6.1 Business Overview
    • 5.6.2 Products & Services
    • 5.6.3 Financials
    • 5.6.4 Recent Developments
    • 5.6.5 SWOT Analysis
  • 5.7 Derby razor blades
    • 5.7.1 Business Overview
    • 5.7.2 Products & Services
    • 5.7.3 Financials
    • 5.7.4 Recent Developments
    • 5.7.5 SWOT Analysis
  • 5.8 Procter & Gamble Co.
    • 5.8.1 Business Overview
    • 5.8.2 Products & Services
    • 5.8.3 Financials
    • 5.8.4 Recent Developments
    • 5.8.5 SWOT Analysis
  • 5.9 Merkur (DOVO Solingen)
    • 5.9.1 Business Overview
    • 5.9.2 Products & Services
    • 5.9.3 Financials
    • 5.9.4 Recent Developments
    • 5.9.5 SWOT Analysis
  • 5.10 Feather Safety Razor Co.
    • 5.10.1 Business Overview
    • 5.10.2 Products & Services
    • 5.10.3 Financials
    • 5.10.4 Recent Developments
    • 5.10.5 SWOT Analysis
  • 5.11 Edgewell Personal Care Company
    • 5.11.1 Business Overview
    • 5.11.2 Products & Services
    • 5.11.3 Financials
    • 5.11.4 Recent Developments
    • 5.11.5 SWOT Analysis
  • 5.12 Schick (part of Edgewell Personal Care)
    • 5.12.1 Business Overview
    • 5.12.2 Products & Services
    • 5.12.3 Financials
    • 5.12.4 Recent Developments
    • 5.12.5 SWOT Analysis
  • 5.13 Gillette (a subsidiary of Procter & Gamble)
    • 5.13.1 Business Overview
    • 5.13.2 Products & Services
    • 5.13.3 Financials
    • 5.13.4 Recent Developments
    • 5.13.5 SWOT Analysis
  • 5.14 Personna (part of American Safety Razor Company)
    • 5.14.1 Business Overview
    • 5.14.2 Products & Services
    • 5.14.3 Financials
    • 5.14.4 Recent Developments
    • 5.14.5 SWOT Analysis
  • 5.15 Wilkinson Sword (part of Edgewell Personal Care)
    • 5.15.1 Business Overview
    • 5.15.2 Products & Services
    • 5.15.3 Financials
    • 5.15.4 Recent Developments
    • 5.15.5 SWOT Analysis

• 6 Market Segmentation

  • 6.1 Razor Blades Sales Market, By Application
    • 6.1.1 Men's Razors
    • 6.1.2 Women's Razors
    • 6.1.3 Unisex Razors
  • 6.2 Razor Blades Sales Market, By Product Type
    • 6.2.1 Cartridge Razor Blades
    • 6.2.2 Disposable Razor Blades
    • 6.2.3 Safety Razor Blades
    • 6.2.4 Straight Razor Blades
    • 6.2.5 Electric Razor Blades
  • 6.3 Razor Blades Sales Market, By Material Type
    • 6.3.1 Stainless Steel
    • 6.3.2 Carbon Steel
    • 6.3.3 Platinum Coated
    • 6.3.4 Ceramic Coated
    • 6.3.5 Chromium Coated
  • 6.4 Razor Blades Sales Market, By Distribution Channel
    • 6.4.1 Supermarkets/Hypermarkets
    • 6.4.2 Drugstores/Pharmacies
    • 6.4.3 Online Retailers
    • 6.4.4 Convenience Stores
    • 6.4.5 Specialty Stores

• 7 Competitive Analysis

  • 7.1 Key Player Comparison
  • 7.2 Market Share Analysis
  • 7.3 Investment Trends
  • 7.4 SWOT Analysis

• 8 Research Methodology

  • 8.1 Analysis Design
  • 8.2 Research Phases
  • 8.3 Study Timeline

• 9 Future Market Outlook

  • 9.1 Growth Forecast
  • 9.2 Market Evolution

• 10 Geographical Overview

  • 10.1 Europe - Market Analysis
    • 10.1.1 By Country
      • 10.1.1.1 UK
      • 10.1.1.2 France
      • 10.1.1.3 Germany
      • 10.1.1.4 Spain
      • 10.1.1.5 Italy
  • 10.2 Asia Pacific - Market Analysis
    • 10.2.1 By Country
      • 10.2.1.1 India
      • 10.2.1.2 China
      • 10.2.1.3 Japan
      • 10.2.1.4 South Korea
  • 10.3 Latin America - Market Analysis
    • 10.3.1 By Country
      • 10.3.1.1 Brazil
      • 10.3.1.2 Argentina
      • 10.3.1.3 Mexico
  • 10.4 North America - Market Analysis
    • 10.4.1 By Country
      • 10.4.1.1 USA
      • 10.4.1.2 Canada
  • 10.5 Razor Blades Sales Market by Region
  • 10.6 Middle East & Africa - Market Analysis
    • 10.6.1 By Country
      • 10.6.1.1 Middle East
      • 10.6.1.2 Africa

• 11 Global Economic Factors

  • 11.1 Inflation Impact
  • 11.2 Trade Policies

• 12 Technology & Innovation

  • 12.1 Emerging Technologies
  • 12.2 AI & Digital Trends
  • 12.3 Patent Research

• 13 Investment & Market Growth

  • 13.1 Funding Trends
  • 13.2 Future Market Projections

• 14 Market Overview & Key Insights

  • 14.1 Executive Summary
  • 14.2 Key Trends
  • 14.3 Market Challenges
  • 14.4 Regulatory Landscape

Segments Analyzed in the Report

The global Razor Blades Sales market is categorized based on

By Product Type

• Cartridge Razor Blades
• Disposable Razor Blades
• Safety Razor Blades
• Straight Razor Blades
• Electric Razor Blades

By Application

• Men's Razors
• Women's Razors
• Unisex Razors

By Distribution Channel

• Supermarkets/Hypermarkets
• Drugstores/Pharmacies
• Online Retailers
• Convenience Stores
• Specialty Stores

By Material Type

• Stainless Steel
• Carbon Steel
• Platinum Coated
• Ceramic Coated
• Chromium Coated

By Region

• North America
• Europe
• Asia Pacific
• Latin America
• Middle East & Africa

Key Players

• Procter & Gamble Co.
• Edgewell Personal Care Company
• Harry's, Inc.
• BIC Group
• Schick (part of Edgewell Personal Care)
• Gillette (a subsidiary of Procter & Gamble)
• Wilkinson Sword (part of Edgewell Personal Care)
• Personna (part of American Safety Razor Company)
• Derby razor blades
• Feather Safety Razor Co.
• Merkur (DOVO Solingen)
• Rockwell Razors
• Barbaso
• Bluebeards Revenge
• Razorock