Powdered Soft Drinks

Powdered Soft Drinks Market Outlook

The global powdered soft drinks market has been estimated to reach USD 36 billion by 2035, growing at a compound annual growth rate (CAGR) of approximately 6.5% during the forecast period of 2025-2035. This growth can be attributed to the rising consumer preference for convenient and easily accessible beverage options, particularly among millennials and health-conscious consumers. The increasing awareness regarding hydration and the demand for low-calorie, sugar-free alternatives are significantly influencing market trends. Additionally, the innovative product offerings and flavors introduced by major brands are enhancing consumer engagement and expanding market reach. The trend towards on-the-go consumption and the popularity of fruit-flavored powdered drinks are also contributing to the market's growth. Overall, the powdered soft drinks market is positioned for substantial expansion as it adapts to evolving consumer preferences and health trends.

Growth Factor of the Market

The growth of the powdered soft drinks market is driven by various factors that align with contemporary consumer lifestyles and preferences. One of the primary growth factors is the increasing demand for health-conscious beverage options. Consumers are shifting away from sugary, carbonated soft drinks to healthier alternatives, prompting companies to innovate and diversify their product offerings. Additionally, the expansion of distribution channels, including online platforms, has made powdered soft drinks more accessible to a wider audience, boosting sales. Furthermore, the rise in disposable incomes in emerging markets is facilitating greater spending on convenient food and beverage products, further propelling market growth. The trend of customization among consumers is also contributing, as powdered drinks can be tailored to suit individual tastes and dietary needs. Lastly, marketing initiatives and promotional campaigns by major brands to attract younger consumers through engaging advertising and social media are enhancing brand visibility and driving demand.

Key Highlights of the Market

• The global powdered soft drinks market is projected to reach USD 36 billion by 2035.
• Health-conscious consumers are increasingly favoring low-calorie and sugar-free powdered options.
• Online sales channels are emerging as a significant growth driver within the market.
• Innovative flavors and product formulations are being introduced to attract a diverse consumer base.
• Millennials are leading the adoption of powdered soft drinks due to their convenience and portability.

By Product Type

Fruit-flavored Powdered Soft Drinks:

Fruit-flavored powdered soft drinks represent a significant segment of the market, appealing to consumers with their vibrant flavors and perceived health benefits. These products typically contain real fruit extracts or artificial flavors that cater to varying consumer preferences, providing a refreshing alternative to traditional sugary beverages. This segment is particularly popular among younger consumers who are drawn to the fruity taste experience. The demand for these drinks has been bolstered by marketing campaigns that emphasize the natural ingredients used and the fun, interactive preparation methods, making them a hit for home consumption and social gatherings.

Cola-flavored Powdered Soft Drinks:

Cola-flavored powdered soft drinks continue to be a staple in the powdered beverage market, appealing to traditional soda drinkers seeking a more convenient option. This product type often retains the classic cola flavor profile while offering a lower calorie content compared to regular soft drinks, making it a healthier choice. Many brands are innovating by introducing caffeine-infused formulas and unique blends to differentiate themselves in this competitive segment. The nostalgic appeal of cola flavors, combined with the adaptability of powdered formats, ensures that this segment remains relevant and appealing to a wide demographic.

Lemonade-flavored Powdered Soft Drinks:

Lemonade-flavored powdered soft drinks captivate consumers with their refreshing tartness, particularly during warmer months. This segment appeals to those looking for a tangy beverage that can be enjoyed anytime. The versatility of lemonade powder allows consumers to mix it with water or add it to cocktails and other beverages, enhancing its appeal in social settings. The growing trend of DIY beverages and cocktail crafting at home has further supported the popularity of lemonade-flavored powders, prompting brands to innovate with various lemonade varieties, such as pink lemonade and sparkling lemonade, to cater to diverse tastes.

Tropical-flavored Powdered Soft Drinks:

Tropical-flavored powdered soft drinks provide consumers with exotic taste experiences reminiscent of vacation getaways. These drinks often feature popular fruit flavors such as pineapple, mango, and passionfruit, attracting those seeking a taste of the tropics. The vibrant colors and unique flavor profiles of tropical powders make them especially appealing to younger consumers and families. Moreover, the increasing interest in global flavors has spurred demand for these products as consumers seek variety and novelty in their beverage choices. The ability to easily prepare these drinks enhances their attractiveness, making them a popular choice for parties and social occasions.

Energy Drink Mixes:

Energy drink mixes are gaining traction in the powdered soft drinks market due to the rising demand for functional beverages. These products are often enriched with caffeine, B vitamins, and electrolytes to provide an energizing boost for active lifestyles. The convenience of powdered energy drinks makes them appealing to fitness enthusiasts and busy professionals alike, as they can be easily mixed and consumed on the go. Brands are increasingly focusing on formulating energy mixes without added sugars and artificial ingredients to cater to health-conscious consumers, solidifying the market's growth potential in the health and wellness sector.

By Application

Home Consumption:

The home consumption segment of the powdered soft drinks market is experiencing substantial growth as consumers seek convenient and cost-effective beverage solutions. With busy lifestyles, many individuals are opting for easy-to-prepare drinks that can be mixed with water at home, allowing for flexibility and customization of flavors and sweetness levels. This trend has been bolstered by recent global events that have prompted more people to prepare beverages at home rather than purchasing them ready-made. The availability of various flavors and ingredient types in powdered form resonates well with families and individuals alike, fueling demand for this segment.

Food Service:

The food service application segment encompasses various establishments, including restaurants, cafes, and catering services, where powdered soft drinks are increasingly being used. These products allow food service providers to offer a diverse range of beverage options without the need for extensive inventory of pre-packaged drinks. Powdered mixes provide an economical alternative as they have a longer shelf life compared to bottled beverages. Additionally, the ability to create signature drinks by combining different powdered flavors enhances the potential for menu innovation and customer attraction, making this segment a valuable growth area for the powdered soft drinks market.

Convenience Stores:

Convenience stores serve as important distribution points for powdered soft drinks, capitalizing on their on-the-go consumer base. The ease of access to these products makes them an ideal choice for those looking to purchase snacks and drinks quickly. As convenience stores expand their beverage offerings to include healthier and more varied options, powdered soft drinks have emerged as a popular choice due to their lightweight packaging and low storage requirements. This segment's growth is further supported by promotional campaigns and marketing strategies aimed at encouraging impulse purchases, highlighting the versatility of powdered mixes for personal consumption or sharing.

Others:

This category includes various applications of powdered soft drinks that extend beyond the primary segments of home consumption, food service, and convenience stores. This may encompass venues such as fitness centers, sports events, and vending machines, where powdered soft drinks can be marketed as quick hydration solutions. The portability of powdered drinks allows for easy distribution in these unique settings, catering to consumers who lead active lifestyles and seek instant refreshment. As brands continue to innovate with flavors and formulations tailored for specific occasions, this segment is anticipated to grow significantly.

By Distribution Channel

Online Stores:

Online stores have emerged as a pivotal distribution channel in the powdered soft drinks market, providing consumers with the convenience of shopping from home. The growing trend of e-commerce, coupled with the surge in online grocery shopping, has expanded the accessibility of powdered beverage options. Consumers are increasingly inclined to explore various flavors and brands through online platforms, often benefiting from promotional offers and bulk purchase discounts. Additionally, the ability to read product reviews and compare prices further enhances the online shopping experience, solidifying the importance of this channel in driving market growth.

Supermarkets/Hypermarkets:

Supermarkets and hypermarkets serve as key retail hubs for powdered soft drinks, offering a wide selection of brands and flavors under one roof. The presence of these products in large retail outlets ensures high visibility and accessibility for consumers. These stores often feature promotional displays and sampling opportunities that encourage trial and purchase. Additionally, the trend towards health-conscious choices has led supermarkets to expand their offerings of sugar-free and natural ingredient-based powdered drinks, aligning with consumer preferences. The convenience of shopping in these stores, combined with their diverse product ranges, continues to drive sales in this segment.

Convenience Stores:

Convenience stores play a significant role in the distribution of powdered soft drinks, particularly for on-the-go consumers. These retail establishments provide quick access to a variety of powdered mixes that cater to the immediate needs of customers looking for refreshing beverages. The compact packaging of powdered drinks aligns well with the impulse purchase nature of convenience stores, making them a popular choice for consumers seeking a quick solution. As these stores enhance their beverage offerings, powdered soft drinks are likely to benefit from increased shelf space and marketing efforts aimed at promoting faster, healthier options.

Specialty Stores:

Specialty stores focusing on health and wellness products are becoming increasingly relevant in the powdered soft drinks market. These establishments often curate a selection of unique and premium powdered beverages that appeal to health-conscious consumers. By offering products that are organic, vegan, or enriched with vitamins and minerals, specialty stores cater to niche markets and trends. The knowledgeable staff in these stores can provide valuable information to consumers about the benefits of various powdered drinks, further driving customer interest and loyalty. As consumers continue to seek out personalized and health-focused options, the role of specialty stores in this market is expected to expand.

Others:

The 'Others' category encompasses additional distribution channels that facilitate the availability of powdered soft drinks, such as vending machines, direct sales, and events or festivals. Vending machines equipped with powdered drink options provide instant access to beverages in public spaces, catering to consumers looking for convenient refreshment. Furthermore, direct sales through brand representatives or at promotional events allow companies to engage directly with consumers, enhancing brand awareness and fostering loyalty. These alternative distribution channels play a complementary role in reaching diverse consumer segments and expanding the market's reach.

By Ingredient Type

Sugar-based:

Sugar-based powdered soft drinks remain a staple in the market, appealing to consumers who enjoy traditional sweetness in their beverages. These products often replicate the flavor profiles of regular sodas, making them a familiar choice for consumers accustomed to sugary drinks. The availability of various sugar-based options allows consumers to enjoy classic tastes while benefiting from the convenience of powdered formats. However, with growing health consciousness, many brands are also innovating by offering lower-calorie or reduced-sugar alternatives within this segment to cater to shifting consumer preferences.

Sugar-free:

The sugar-free ingredient type is rapidly gaining popularity in the powdered soft drinks market, driven by the increasing demand for healthier beverage options. These products utilize alternative sweeteners to provide a sweet taste without the calories associated with sugar. The rise of dietary restrictions and health concerns has prompted consumers to seek out sugar-free choices, making this segment particularly attractive. Brands are capitalizing on this trend by developing innovative flavors and marketing campaigns that emphasize the health benefits of sugar-free powdered drinks, thus driving growth in this category.

Natural Sweeteners:

Natural sweeteners are becoming a preferred ingredient type in the powdered soft drinks market as consumers seek cleaner labels and healthier options. Products that incorporate natural sweeteners, such as stevia or monk fruit, are appealing to health-conscious consumers who prioritize organic or minimally processed ingredients. This segment has gained traction due to the perception that natural sweeteners offer a healthier alternative to artificial ingredients. As brands increasingly prioritize transparency and sustainability in their formulations, the demand for powdered drinks containing natural sweeteners is expected to continue rising.

Artificial Sweeteners:

Artificial sweeteners are commonly used in powdered soft drinks to provide sweetness without the added calories of sugar. These ingredients allow for the creation of low-calorie and sugar-free options, catering to consumers looking to reduce their caloric intake. The use of artificial sweeteners has sparked debate regarding potential health impacts; however, the demand for these products remains strong due to their convenience and palatability. Brands are focusing on balancing taste and health in their formulations, ensuring that powdered drinks remain a popular choice among a diverse range of consumers.

Vitamins and Minerals-enriched:

Powdered soft drinks that are enriched with vitamins and minerals are increasingly appealing to consumers looking for functional beverages. These products offer an added health benefit by providing essential nutrients while satisfying thirst. The trend toward wellness and self-care has led to a greater awareness of the importance of vitamins and minerals in daily diets, positioning this ingredient type as a valuable option in the powdered drink market. Brands are innovating by combining flavor with nutritional value, allowing consumers to enjoy delicious drinks that support their health and well-being.

By Region

The North American region represents a significant portion of the global powdered soft drinks market, accounting for approximately 35% of the total market share. The growth in this region is primarily driven by the increasing demand for convenient beverage options among busy consumers. Additionally, the trend toward health-conscious choices is prompting consumers to explore low-calorie and sugar-free powdered drinks, further boosting demand. The region's market is also characterized by well-established distribution channels, including grocery stores and online platforms, making powdered beverages readily accessible. With a projected CAGR of 6% through 2035, the North American market is set to continue its growth trajectory as brands innovate and adapt to consumer preferences.

In Europe, the powdered soft drinks market is experiencing steady growth, primarily fueled by rising health awareness and the demand for functional beverages. The region accounts for approximately 25% of the total market share, with consumers increasingly seeking out sugar-free and enriched options. The European market is also characterized by a diverse range of flavors and innovative product offerings, catering to local tastes and preferences. The CAGR for the European market is anticipated to be around 5.5%, reflecting the ongoing trends of health consciousness and convenience. As brands continue to expand their product lines and focus on sustainability, the European powdered soft drinks market is expected to experience sustained growth through 2035.

Opportunities

The powdered soft drinks market is poised for numerous opportunities, particularly in the realm of product innovation and customization. Brands can capitalize on the growing consumer desire for unique and diverse flavors by experimenting with exotic fruit blends, herbal infusions, and functional ingredients. This trend can help attract a wider audience and cater to various dietary preferences, including vegan and gluten-free options. Additionally, the increasing interest in health and wellness provides an opportunity for companies to formulate low-calorie, sugar-free, and nutrient-enriched powdered drinks. Targeting specific demographics, such as athletes and health enthusiasts, can further enhance market reach and foster brand loyalty.

Another significant opportunity lies in the expansion of distribution channels, particularly e-commerce platforms. As online shopping continues to gain traction, powdered soft drink brands can implement targeted digital marketing strategies to engage with consumers and boost sales through online stores. Collaborations with subscription services and meal kit companies can also enhance product visibility and create unique consumer experiences. Furthermore, tapping into emerging markets with growing disposable incomes, particularly in Asia Pacific and Latin America, presents a lucrative opportunity for brands to expand their footprint and capture a share of the growing consumer base seeking convenient beverage solutions.

Threats

While the powdered soft drinks market presents numerous opportunities, it also faces various threats that could impact growth. One major threat is the increasing competition from ready-to-drink (RTD) beverages, which offer convenience without the need for preparation. As consumer preferences shift toward ready-to-drink options that require no mixing, powdered drinks may see a decline in demand. Additionally, the rise of health concerns associated with artificial sweeteners and additives can deter some consumers from choosing powdered beverages, prompting brands to adapt their formulations accordingly. Moreover, regulatory changes regarding product labeling and ingredient transparency can impose additional challenges for manufacturers, requiring them to ensure compliance while maintaining product appeal.

Another potential threat lies in fluctuating raw material prices, which can impact production costs for powdered soft drinks. As manufacturers rely on various ingredients, such as fruit extracts and sweeteners, any volatility in prices can affect profit margins and ultimately consumer pricing. Furthermore, economic downturns can impact consumer spending habits, leading to reduced discretionary spending on non-essential items, including powdered soft drinks. Brands may need to be agile and responsive to market fluctuations to sustain their growth and stay competitive in a rapidly changing landscape.

Competitor Outlook

• Nestlé S.A.
• PepsiCo, Inc.
• The Coca-Cola Company
• Kraft Heinz Company
• Mondelez International, Inc.
• Dr Pepper Snapple Group, Inc.
• Post Holdings, Inc.
• Unilever PLC
• Reed's Inc.
• GSK Consumer Healthcare
• Herbalife Nutrition Ltd.
• Vital Proteins LLC
• PureKayoshin, Inc.
• Malt-O-Meal Company
• Beverage Innovations, LLC

The competitive landscape of the powdered soft drinks market is characterized by a mix of established beverage giants and emerging brands seeking to capture market share through innovative product offerings and marketing strategies. Major players such as Nestlé and PepsiCo have a strong presence due to their extensive distribution networks and significant marketing budgets, allowing them to reach a wide audience and maintain brand loyalty. These companies continually invest in research and development to introduce new flavors, formulations, and packaging solutions to cater to evolving consumer preferences for health-conscious and functional beverages. Their robust portfolio of products, including both traditional and niche offerings, positions them well in the competitive market.

Emerging brands are leveraging consumer trends toward health and wellness to carve out their niche in the powdered soft drinks market. These companies often focus on creating clean-label products that use natural ingredients, appealing to health-conscious consumers. By utilizing social media and digital marketing, these brands can effectively engage with their target audience, fostering brand awareness and loyalty. Additionally, many startups are adopting sustainable practices in their production processes and packaging, further enhancing their appeal to environmentally conscious consumers. The dynamic nature of the competitive landscape necessitates that both established and emerging players remain adaptable and innovative to thrive in the marketplace.

Notable companies such as The Coca-Cola Company and Kraft Heinz continue to dominate the market, offering a wide range of powdered drink options that cater to various consumer segments. The Coca-Cola Company, known for its iconic beverages, has expanded its portfolio to include powdered drink mixes that replicate popular flavors with reduced sugar content. Kraft Heinz, with its extensive experience in the food and beverage industry, has also developed innovative powdered drink products that align with the trend of customization and convenience. As competition intensifies within the market, these established companies will likely focus on enhancing their product offerings while exploring new avenues for growth, including collaborations and strategic partnerships.

• 1 Appendix

  • 1.1 List of Tables
  • 1.2 List of Figures

• 2 Introduction

  • 2.1 Market Definition
  • 2.2 Scope of the Report
  • 2.3 Study Assumptions
  • 2.4 Base Currency & Forecast Periods

• 3 Market Dynamics

  • 3.1 Market Growth Factors
  • 3.2 Economic & Global Events
  • 3.3 Innovation Trends
  • 3.4 Supply Chain Analysis

• 4 Consumer Behavior

  • 4.1 Market Trends
  • 4.2 Pricing Analysis
  • 4.3 Buyer Insights

• 5 Key Player Profiles

  • 5.1 Reed's Inc.
    • 5.1.1 Business Overview
    • 5.1.2 Products & Services
    • 5.1.3 Financials
    • 5.1.4 Recent Developments
    • 5.1.5 SWOT Analysis
  • 5.2 Unilever PLC
    • 5.2.1 Business Overview
    • 5.2.2 Products & Services
    • 5.2.3 Financials
    • 5.2.4 Recent Developments
    • 5.2.5 SWOT Analysis
  • 5.3 PepsiCo, Inc.
    • 5.3.1 Business Overview
    • 5.3.2 Products & Services
    • 5.3.3 Financials
    • 5.3.4 Recent Developments
    • 5.3.5 SWOT Analysis
  • 5.4 Nestlé S.A.
    • 5.4.1 Business Overview
    • 5.4.2 Products & Services
    • 5.4.3 Financials
    • 5.4.4 Recent Developments
    • 5.4.5 SWOT Analysis
  • 5.5 PureKayoshin, Inc.
    • 5.5.1 Business Overview
    • 5.5.2 Products & Services
    • 5.5.3 Financials
    • 5.5.4 Recent Developments
    • 5.5.5 SWOT Analysis
  • 5.6 Vital Proteins LLC
    • 5.6.1 Business Overview
    • 5.6.2 Products & Services
    • 5.6.3 Financials
    • 5.6.4 Recent Developments
    • 5.6.5 SWOT Analysis
  • 5.7 Kraft Heinz Company
    • 5.7.1 Business Overview
    • 5.7.2 Products & Services
    • 5.7.3 Financials
    • 5.7.4 Recent Developments
    • 5.7.5 SWOT Analysis
  • 5.8 Malt-O-Meal Company
    • 5.8.1 Business Overview
    • 5.8.2 Products & Services
    • 5.8.3 Financials
    • 5.8.4 Recent Developments
    • 5.8.5 SWOT Analysis
  • 5.9 Post Holdings, Inc.
    • 5.9.1 Business Overview
    • 5.9.2 Products & Services
    • 5.9.3 Financials
    • 5.9.4 Recent Developments
    • 5.9.5 SWOT Analysis
  • 5.10 The Coca-Cola Company
    • 5.10.1 Business Overview
    • 5.10.2 Products & Services
    • 5.10.3 Financials
    • 5.10.4 Recent Developments
    • 5.10.5 SWOT Analysis
  • 5.11 GSK Consumer Healthcare
    • 5.11.1 Business Overview
    • 5.11.2 Products & Services
    • 5.11.3 Financials
    • 5.11.4 Recent Developments
    • 5.11.5 SWOT Analysis
  • 5.12 Herbalife Nutrition Ltd.
    • 5.12.1 Business Overview
    • 5.12.2 Products & Services
    • 5.12.3 Financials
    • 5.12.4 Recent Developments
    • 5.12.5 SWOT Analysis
  • 5.13 Beverage Innovations, LLC
    • 5.13.1 Business Overview
    • 5.13.2 Products & Services
    • 5.13.3 Financials
    • 5.13.4 Recent Developments
    • 5.13.5 SWOT Analysis
  • 5.14 Mondelez International, Inc.
    • 5.14.1 Business Overview
    • 5.14.2 Products & Services
    • 5.14.3 Financials
    • 5.14.4 Recent Developments
    • 5.14.5 SWOT Analysis
  • 5.15 Dr Pepper Snapple Group, Inc.
    • 5.15.1 Business Overview
    • 5.15.2 Products & Services
    • 5.15.3 Financials
    • 5.15.4 Recent Developments
    • 5.15.5 SWOT Analysis

• 6 Market Segmentation

  • 6.1 Powdered Soft Drinks Market, By Application
    • 6.1.1 Home Consumption
    • 6.1.2 Food Service
    • 6.1.3 Convenience Stores
    • 6.1.4 Others
  • 6.2 Powdered Soft Drinks Market, By Product Type
    • 6.2.1 Fruit-flavored Powdered Soft Drinks
    • 6.2.2 Cola-flavored Powdered Soft Drinks
    • 6.2.3 Lemonade-flavored Powdered Soft Drinks
    • 6.2.4 Tropical-flavored Powdered Soft Drinks
    • 6.2.5 Energy Drink Mixes
  • 6.3 Powdered Soft Drinks Market, By Ingredient Type
    • 6.3.1 Sugar-based
    • 6.3.2 Sugar-free
    • 6.3.3 Natural Sweeteners
    • 6.3.4 Artificial Sweeteners
    • 6.3.5 Vitamins and Minerals-enriched
  • 6.4 Powdered Soft Drinks Market, By Distribution Channel
    • 6.4.1 Online Stores
    • 6.4.2 Supermarkets/Hypermarkets
    • 6.4.3 Convenience Stores
    • 6.4.4 Specialty Stores
    • 6.4.5 Others

• 7 Competitive Analysis

  • 7.1 Key Player Comparison
  • 7.2 Market Share Analysis
  • 7.3 Investment Trends
  • 7.4 SWOT Analysis

• 8 Research Methodology

  • 8.1 Analysis Design
  • 8.2 Research Phases
  • 8.3 Study Timeline

• 9 Future Market Outlook

  • 9.1 Growth Forecast
  • 9.2 Market Evolution

• 10 Geographical Overview

  • 10.1 Europe - Market Analysis
    • 10.1.1 By Country
      • 10.1.1.1 UK
      • 10.1.1.2 France
      • 10.1.1.3 Germany
      • 10.1.1.4 Spain
      • 10.1.1.5 Italy
  • 10.2 Asia Pacific - Market Analysis
    • 10.2.1 By Country
      • 10.2.1.1 India
      • 10.2.1.2 China
      • 10.2.1.3 Japan
      • 10.2.1.4 South Korea
  • 10.3 Latin America - Market Analysis
    • 10.3.1 By Country
      • 10.3.1.1 Brazil
      • 10.3.1.2 Argentina
      • 10.3.1.3 Mexico
  • 10.4 North America - Market Analysis
    • 10.4.1 By Country
      • 10.4.1.1 USA
      • 10.4.1.2 Canada
  • 10.5 Powdered Soft Drinks Market by Region
  • 10.6 Middle East & Africa - Market Analysis
    • 10.6.1 By Country
      • 10.6.1.1 Middle East
      • 10.6.1.2 Africa

• 11 Global Economic Factors

  • 11.1 Inflation Impact
  • 11.2 Trade Policies

• 12 Technology & Innovation

  • 12.1 Emerging Technologies
  • 12.2 AI & Digital Trends
  • 12.3 Patent Research

• 13 Investment & Market Growth

  • 13.1 Funding Trends
  • 13.2 Future Market Projections

• 14 Market Overview & Key Insights

  • 14.1 Executive Summary
  • 14.2 Key Trends
  • 14.3 Market Challenges
  • 14.4 Regulatory Landscape

Segments Analyzed in the Report

The global Powdered Soft Drinks market is categorized based on

By Product Type

• Fruit-flavored Powdered Soft Drinks
• Cola-flavored Powdered Soft Drinks
• Lemonade-flavored Powdered Soft Drinks
• Tropical-flavored Powdered Soft Drinks
• Energy Drink Mixes

By Application

• Home Consumption
• Food Service
• Convenience Stores
• Others

By Distribution Channel

• Online Stores
• Supermarkets/Hypermarkets
• Convenience Stores
• Specialty Stores
• Others

By Ingredient Type

• Sugar-based
• Sugar-free
• Natural Sweeteners
• Artificial Sweeteners
• Vitamins and Minerals-enriched

By Region

• North America
• Europe
• Asia Pacific
• Latin America
• Middle East & Africa

Key Players

• Nestlé S.A.
• PepsiCo, Inc.
• The Coca-Cola Company
• Kraft Heinz Company
• Mondelez International, Inc.
• Dr Pepper Snapple Group, Inc.
• Post Holdings, Inc.
• Unilever PLC
• Reed's Inc.
• GSK Consumer Healthcare
• Herbalife Nutrition Ltd.
• Vital Proteins LLC
• PureKayoshin, Inc.
• Malt-O-Meal Company
• Beverage Innovations, LLC