Personalized Meals

Personalized Meals Market Outlook

The global personalized meals market is projected to reach approximately USD 18 billion by 2035, growing at a CAGR of 12.5% during the forecast period from 2025 to 2035. The growth of this market is driven by an increasing consumer focus on health and wellness, coupled with a rising demand for convenience in meal options. As lifestyles become busier, consumers are increasingly looking for personalized meal solutions that cater specifically to their individual dietary preferences, nutritional requirements, and taste preferences. This trend is further intensified by the growing awareness of the importance of diet in managing health conditions such as obesity and diabetes. Moreover, advancements in technology, including meal customization apps and AI-driven nutrition planning, are enabling consumers to make informed choices about their meals, thereby fueling market expansion.

Growth Factor of the Market

The personalized meals market is experiencing robust growth due to several interconnected factors. Firstly, the increasing prevalence of lifestyle-related diseases is prompting individuals to become more conscious about their dietary habits, thus leading to a demand for tailored meal solutions that can meet specific nutritional needs. Secondly, the rise of e-commerce and mobile applications has simplified the process of ordering personalized meals, enabling consumers to access a wide range of options conveniently. Thirdly, the growing trend of meal subscriptions is catering to individuals seeking hassle-free meal planning aligned with their health goals. Additionally, the influence of social media and wellness influencers has heightened awareness and interest in personalized meal options, further driving market growth. Lastly, the continuous innovations in food technology and ingredient sourcing are enhancing the quality and variety of personalized meal offerings, making them more appealing to consumers.

Key Highlights of the Market

• Significant increase in health-conscious consumers leading to a rise in demand for personalized meal solutions.
• Technological advancements facilitating meal customization and nutrition tracking through apps.
• Growth in meal delivery services and subscription models transforming the food industry.
• Expansion of the market fueled by an increasing number of dietary restrictions and preferences.
• Rising awareness about the role of diet in chronic disease management driving personalized nutrition.

By Meal Type

Breakfast:

The breakfast segment of the personalized meals market is gaining traction as consumers increasingly prioritize this meal as an essential start to their day. With busy lifestyles, individuals are leaning towards convenient, nutritious breakfast options that can be customized according to their preferences. Whether it’s smoothie bowls tailored to specific taste profiles or oatmeal packs with personalized toppings, this segment is thriving. The proliferation of meal kits that include breakfast options allows consumers to enjoy healthy meals without the hassle of preparation. Moreover, the growing trend of intermittent fasting has also led to the development of breakfast meals that cater to varying dietary schedules and preferences.

Lunch:

Lunch is another pivotal meal type within the personalized meals market, catering to various dietary needs and preferences throughout the workday. As more people opt for meal customization to maintain their health while managing busy schedules, lunch options are evolving to include a variety of wraps, salads, and grain bowls that can be tailored with different ingredients. The growing acceptance of plant-based diets has also influenced this segment, leading to the formulation of lunch meals that cater specifically to vegetarian and vegan preferences. Furthermore, the rise of corporate wellness programs is encouraging companies to provide personalized lunch options for employees, driving demand in this segment.

Dinner:

Dinner represents a significant share of the personalized meals market, with families and individuals seeking nutritious and convenient options that align with their evening routines. The customization aspect is crucial in this segment, as consumers prefer meals that cater to their specific dietary restrictions or preferences, such as gluten-free or keto-friendly dinner options. Innovations in meal prep kits allow for easy assembly, providing flexibility for dinner preparation amidst busy evenings. Additionally, the trend towards nutrient-dense meals that support overall health has led to an increase in the variety of personalized dinner options available in the market.

Snacks:

The snacks segment of the personalized meals market is rapidly expanding as consumers seek healthier, convenient options between meals. Customizable snack options, such as protein bars, nut mixes, and fruit snacks, cater to various dietary preferences and health goals. The growing trend of mindful snacking, where individuals are more cautious about their snack choices, has influenced the demand for snacks that are both nutritious and satisfying. Moreover, brands are increasingly offering personalized snack boxes that allow consumers to select items based on their taste preferences and dietary restrictions, further enhancing the appeal of this segment.

Beverages:

Beverages are becoming an essential part of the personalized meals market as consumers seek tailored drinks that complement their meals and dietary needs. This segment includes personalized smoothies, protein shakes, and herbal teas that can be customized to suit individual health goals. The rise of functional beverages that support wellness, such as detox juices and probiotic drinks, resonates with health-conscious consumers looking for more than just hydration. Additionally, advancements in beverage formulation technology allow for more intricate customization, enabling consumers to personalize flavors and nutritional content to align with their preferences.

By Ingredient Type

Vegetarian:

The vegetarian segment is a critical component of the personalized meals market, reflecting the growing trend towards plant-based diets. With an increasing number of consumers opting for vegetarianism for health and environmental reasons, personalized meals that cater to this dietary preference have gained significant traction. Consumers are seeking meals that are rich in nutrients and flavors while adhering to vegetarian principles. This shift has seen the rise of innovative vegetarian meal options, including lentil-based dishes, veggie burgers, and plant-forward bowls, that provide satisfying and healthy alternatives.

Vegan:

Vegan meals represent a rapidly growing segment within personalized meals, with a notable increase in consumer demand for meals free from all animal products. This surge is fueled by heightened awareness of ethical eating, sustainability, and health benefits associated with a vegan lifestyle. Personalized vegan meal options are becoming more diverse, ranging from hearty desserts to savory main dishes, all tailored to meet individual preferences and nutritional needs. The growth of vegan meal kits and subscription services is also contributing to the accessibility and convenience of vegan eating, promoting broader adoption of this dietary choice.

Gluten-Free:

The gluten-free segment of personalized meals is expanding as awareness of gluten intolerance and celiac disease rises among consumers. Individuals with dietary restrictions are increasingly seeking customized meal solutions that eliminate gluten while still providing delicious and nutritious options. This segment encompasses a wide range of offerings, including gluten-free pasta, bread alternatives, and baked goods, catering specifically to those with gluten sensitivities. The continuous innovation in gluten-free ingredients is enhancing the quality and taste of these meals, making them appealing to a broader audience beyond those with dietary restrictions.

Dairy-Free:

Dairy-free personalized meals are gaining popularity among consumers who are lactose intolerant or pursuing plant-based diets. This segment focuses on providing customized meal options that exclude all dairy products while ensuring they remain rich in flavor and nutrition. The rise of dairy-free alternatives, such as nut-based cheeses and plant-based yogurts, has broadened the possibilities for meal customization. As consumers become more health-conscious and aware of sources of food intolerances, the demand for personalized dairy-free meals is expected to rise significantly.

Keto:

The keto segment is increasingly appealing to health-conscious consumers looking for low-carb, high-fat meal options tailored to their dietary preferences. Personalized keto meals allow individuals to maintain their specific macronutrient ratios while enjoying a variety of delicious dishes. This segment is characterized by the growing popularity of meal kits and delivery services offering curated keto-friendly meals that make it easier for consumers to stick to their dietary goals. Additionally, the demand for keto snacks and desserts is also contributing to the expansion of this segment within the personalized meals market.

By Distribution Channel

Online Platforms:

The online platforms segment is revolutionizing the personalized meals market, providing consumers with a convenient and efficient way to access customized meal options. The rapid growth of e-commerce has enabled meal service companies to reach a broader audience, allowing customers to order meals tailored specifically to their dietary preferences from the comfort of their homes. Through intuitive websites and apps, consumers can easily filter options based on their nutrition goals, allergies, and cuisine preferences. The ease of subscription services and meal delivery models has further increased the popularity of online platforms, driving significant growth in this segment.

Meal Delivery Services:

Meal delivery services have become a cornerstone of the personalized meals market, catering to consumers seeking convenience without compromising on quality and nutrition. These services offer a wide range of customizable meal kits that are delivered directly to consumers' doorsteps, providing them with fresh ingredients and easy-to-follow recipes. The ability to personalize meal choices according to dietary restrictions and preferences has made these services particularly appealing. As consumers prioritize time efficiency and healthier eating options, meal delivery services are expected to continue thriving as a key distribution channel.

Grocery Stores:

Grocery stores represent a traditional yet evolving distribution channel for personalized meals, as they adapt to changing consumer demands for healthier options. Many grocery retailers are expanding their offerings to include pre-packaged personalized meal kits that cater to various dietary needs, such as gluten-free, vegan, and keto options. This segment allows consumers to shop for personalized meal solutions while fulfilling their regular grocery needs. The increasing focus on health and wellness has led grocery stores to collaborate with meal kit providers, ensuring that customers can access convenient and nutritious meal options while shopping for other essentials.

Restaurants/Cafes:

Restaurants and cafes are increasingly embracing the personalized meals trend by allowing customers to customize their orders according to individual dietary preferences and restrictions. Many establishments are updating their menus to include options that cater to specific diets, such as gluten-free, vegan, and low-carb offerings. This shift not only enhances the dining experience but also attracts a broader customer base seeking tailored meal solutions. Additionally, partnerships between restaurants and meal kit providers are emerging, allowing consumers to enjoy personalized meals in both dining and takeout formats.

Fitness Centers:

Fitness centers are becoming a notable distribution channel for personalized meals, particularly among health-conscious individuals and fitness enthusiasts. Many gyms and wellness centers are beginning to offer meal prep services or partnering with meal delivery companies to provide members with personalized meal options that support their fitness goals. This trend is driven by the increasing emphasis on nutrition as a critical component of overall health and fitness. By providing tailored meals that align with workout routines, fitness centers are enhancing their offerings and catering to the dietary needs of their clientele.

By Cuisine Type

Mediterranean:

The Mediterranean cuisine segment is thriving within the personalized meals market, driven by the growing popularity of this health-conscious dietary style. Characterized by the use of fresh vegetables, lean proteins, and healthy fats, Mediterranean meals offer a balanced and flavorful option for consumers seeking nutritious personalized meal solutions. The ability to customize ingredients based on personal preferences enhances the appeal of this cuisine type. Furthermore, as more research highlights the health benefits associated with the Mediterranean diet, the demand for personalized Mediterranean meal options is expected to continue to grow.

Asian:

Asian cuisine is making its mark in the personalized meals market, captivating consumers with its diverse flavors and healthy cooking methods. The adaptability of Asian dishes, which can be easily customized to accommodate various dietary preferences, is a key driver of this segment's growth. Personalized Asian meal options, such as stir-fries, sushi bowls, and noodle dishes, allow consumers to tailor dishes to their taste while incorporating fresh ingredients. As consumers become more adventurous in their culinary choices, the interest in personalized Asian meals is likely to increase substantially.

Latin American:

Latin American cuisine is gaining traction in the personalized meals market, characterized by its bold flavors and vibrant ingredients. The growing interest in this cuisine type is reflected in an increasing demand for customizable options, such as burrito bowls, tacos, and empanadas that cater to individual tastes and dietary restrictions. The cultural richness and variety presented by Latin American dishes offer numerous possibilities for personalization, allowing consumers to enjoy traditional meals with a twist. As the appreciation for diverse culinary experiences grows, personalized Latin American meal offerings are set to flourish.

Middle Eastern:

Middle Eastern cuisine is quickly becoming a favorite within the personalized meals market, known for its rich spices, fresh herbs, and healthy ingredients. The popularization of dishes such as falafel, hummus, and kabobs has led to an influx of customizable meal options that resonate with health-conscious consumers. Personalized Middle Eastern meals allow individuals to explore a variety of flavors while meeting specific dietary needs, such as vegetarian or gluten-free options. The growing awareness of the health benefits associated with Mediterranean and Middle Eastern diets is further intensifying the demand for personalized meal solutions in this cuisine category.

European:

European cuisine is a diverse and appealing segment within the personalized meals market, encompassing a wide range of flavors and cooking styles from various countries. From Italian pasta dishes to French-inspired salads and British comfort foods, the opportunities for personalization are abundant. As consumers seek comfort in familiar flavors while also prioritizing health, personalized European meals are gaining popularity. The ability to customize meals by selecting ingredients and portion sizes allows consumers to enjoy their favorite European dishes while adhering to their dietary preferences. This segment is expected to see continued growth as culinary exploration expands.

By Region

The North American region stands as a dominant player in the personalized meals market, accounting for approximately 40% of the global market share. The growing trend of health-conscious eating coupled with the convenience of meal delivery services has accelerated the adoption of personalized meal solutions in this region. A CAGR of 13% is anticipated for North America as more consumers seek tailored meal options that align with their health goals. The increased presence of tech-driven platforms facilitating meal customization further underscores the growth potential of this region.

In Europe, the personalized meals market is also witnessing significant growth, driven by an influx of health-focused consumers seeking meals that cater to specific dietary needs. This region accounts for about 30% of the global market, with a CAGR of 11% projected over the forecast period. The diversity of cuisines available in Europe provides ample opportunities for personalization, attracting consumers looking for tailored meal options that resonate with their cultural preferences. The rise of sustainable and locally sourced ingredients is also influencing the market dynamics in this region, promoting the growth of personalized meals.

Opportunities

The personalized meals market presents numerous opportunities for growth, particularly with the ongoing technological advancements in food production and meal customization. Companies that leverage artificial intelligence and machine learning to analyze consumer preferences and dietary needs can offer highly targeted meal solutions that resonate with their customer base. The rise of health and wellness trends indicates an increasing willingness among consumers to invest in their dietary habits, creating a fertile ground for businesses that specialize in personalized nutrition. Additionally, as urbanization and busy lifestyles continue to lead individuals towards convenience, there is ample opportunity for meal delivery services and subscription models to thrive. The growing trend of corporate wellness programs also offers a unique avenue for companies to cater to businesses looking to provide personalized meal solutions for their employees.

Another significant opportunity lies in the expansion of international flavors and cuisines within the personalized meals space. As consumers become more adventurous in their culinary choices, there is potential for unique and innovative meal options that incorporate global flavors. Companies that focus on introducing new, ethnically diverse meal choices tailored to personal preferences can capture the attention of a broader audience. Furthermore, the increase in dietary restrictions and preferences, such as gluten-free, dairy-free, and vegan, calls for the development of specialized meal offerings that cater to these specific needs. By addressing these gaps in the market, businesses can enhance their product offerings and drive growth in the personalized meals sector.

Threats

Despite the promising growth prospects in the personalized meals market, several threats could potentially hinder progress. One major concern is the increasing competition among companies vying for market share, which can lead to price wars and decreased profitability. As new players enter the market with innovative meal solutions, established brands must continuously evolve their offerings to maintain relevance and consumer loyalty. Additionally, fluctuations in ingredient availability and prices can impact meal customization options, limiting companies' ability to provide personalized meals consistently. Another significant threat is the changing consumer preferences, as trends in the food industry can shift rapidly, leaving companies scrambling to adapt to new demands.

Regulatory challenges also pose a potential restraint within the personalized meals market. Companies must navigate various food safety standards and labeling requirements, which can be both time-consuming and costly. Compliance with these regulations is essential not only for operational sustainability but also for maintaining consumer trust. Furthermore, the rising awareness of health and nutrition could lead to increased scrutiny over the claims made by personalized meal providers, necessitating transparency and accuracy in marketing efforts. Companies that fail to comply with regulations or adapt to changing consumer expectations may face reputational damage and potential legal consequences.

Competitor Outlook

• Freshly
• Blue Apron
• Sun Basket
• Snap Kitchen
• Trifecta
• Green Chef
• Territory Foods
• Home Chef
• Eat Fit
• Thistle
• Snap Kitchen
• MyFitnessPal
• Noom
• Trifecta
• Veestro

The competitive landscape of the personalized meals market is vibrant, characterized by the presence of numerous companies offering a range of meal solutions tailored to diverse consumer preferences. Established brands are continuously innovating their products and services to differentiate themselves in a crowded market. The rise of meal delivery services and subscription models has intensified competition, prompting companies to enhance user experience through personalization features and technology integration. Many businesses are now utilizing data analytics to better understand customer preferences and dietary needs, allowing them to offer more targeted meal options. This shift towards data-driven decision-making is expected to shape the competitive dynamics in the personalized meals market significantly.

Major companies like Freshly and Blue Apron are at the forefront of this market, leveraging their strong brand presence and extensive menu offerings. Freshly, for instance, specializes in delivering fully prepared meals that cater to various dietary preferences, while Blue Apron focuses on providing meal kits that emphasize sustainable ingredients and recipes. Both companies have made significant investments in technology to streamline their operations and enhance customer experience. Additionally, new entrants such as Snap Kitchen and Trifecta are capitalizing on the growing demand for healthy, customizable meals, offering innovative options that cater to consumers’ health goals.

Companies like Green Chef and Territory Foods are also gaining traction in the personalized meals market by focusing on organic and locally sourced ingredients. Their commitment to sustainability resonates with the health-conscious consumer base, contributing to their rapid growth. Furthermore, MyFitnessPal and Noom represent a tech-savvy approach to personalized nutrition, integrating meal planning with health tracking to provide a comprehensive wellness solution. As competition continues to evolve and intensify, collaboration between brands, technology partners, and health experts is likely to play a crucial role in shaping the future of personalized meals in the market.

• 1 Appendix

  • 1.1 List of Tables
  • 1.2 List of Figures

• 2 Introduction

  • 2.1 Market Definition
  • 2.2 Scope of the Report
  • 2.3 Study Assumptions
  • 2.4 Base Currency & Forecast Periods

• 3 Market Dynamics

  • 3.1 Market Growth Factors
  • 3.2 Economic & Global Events
  • 3.3 Innovation Trends
  • 3.4 Supply Chain Analysis

• 4 Consumer Behavior

  • 4.1 Market Trends
  • 4.2 Pricing Analysis
  • 4.3 Buyer Insights

• 5 Key Player Profiles

  • 5.1 Noom
    • 5.1.1 Business Overview
    • 5.1.2 Products & Services
    • 5.1.3 Financials
    • 5.1.4 Recent Developments
    • 5.1.5 SWOT Analysis
  • 5.2 Eat Fit
    • 5.2.1 Business Overview
    • 5.2.2 Products & Services
    • 5.2.3 Financials
    • 5.2.4 Recent Developments
    • 5.2.5 SWOT Analysis
  • 5.3 Freshly
    • 5.3.1 Business Overview
    • 5.3.2 Products & Services
    • 5.3.3 Financials
    • 5.3.4 Recent Developments
    • 5.3.5 SWOT Analysis
  • 5.4 Thistle
    • 5.4.1 Business Overview
    • 5.4.2 Products & Services
    • 5.4.3 Financials
    • 5.4.4 Recent Developments
    • 5.4.5 SWOT Analysis
  • 5.5 Veestro
    • 5.5.1 Business Overview
    • 5.5.2 Products & Services
    • 5.5.3 Financials
    • 5.5.4 Recent Developments
    • 5.5.5 SWOT Analysis
  • 5.6 Trifecta
    • 5.6.1 Business Overview
    • 5.6.2 Products & Services
    • 5.6.3 Financials
    • 5.6.4 Recent Developments
    • 5.6.5 SWOT Analysis
  • 5.7 Home Chef
    • 5.7.1 Business Overview
    • 5.7.2 Products & Services
    • 5.7.3 Financials
    • 5.7.4 Recent Developments
    • 5.7.5 SWOT Analysis
  • 5.8 Blue Apron
    • 5.8.1 Business Overview
    • 5.8.2 Products & Services
    • 5.8.3 Financials
    • 5.8.4 Recent Developments
    • 5.8.5 SWOT Analysis
  • 5.9 Green Chef
    • 5.9.1 Business Overview
    • 5.9.2 Products & Services
    • 5.9.3 Financials
    • 5.9.4 Recent Developments
    • 5.9.5 SWOT Analysis
  • 5.10 Sun Basket
    • 5.10.1 Business Overview
    • 5.10.2 Products & Services
    • 5.10.3 Financials
    • 5.10.4 Recent Developments
    • 5.10.5 SWOT Analysis
  • 5.11 MyFitnessPal
    • 5.11.1 Business Overview
    • 5.11.2 Products & Services
    • 5.11.3 Financials
    • 5.11.4 Recent Developments
    • 5.11.5 SWOT Analysis
  • 5.12 Snap Kitchen
    • 5.12.1 Business Overview
    • 5.12.2 Products & Services
    • 5.12.3 Financials
    • 5.12.4 Recent Developments
    • 5.12.5 SWOT Analysis
  • 5.13 Territory Foods
    • 5.13.1 Business Overview
    • 5.13.2 Products & Services
    • 5.13.3 Financials
    • 5.13.4 Recent Developments
    • 5.13.5 SWOT Analysis

• 6 Market Segmentation

  • 6.1 Personalized Meals Market, By Meal Type
    • 6.1.1 Breakfast
    • 6.1.2 Lunch
    • 6.1.3 Dinner
    • 6.1.4 Snacks
    • 6.1.5 Beverages
  • 6.2 Personalized Meals Market, By Cuisine Type
    • 6.2.1 Mediterranean
    • 6.2.2 Asian
    • 6.2.3 Latin American
    • 6.2.4 Middle Eastern
    • 6.2.5 European
  • 6.3 Personalized Meals Market, By Ingredient Type
    • 6.3.1 Vegetarian
    • 6.3.2 Vegan
    • 6.3.3 Gluten-Free
    • 6.3.4 Dairy-Free
    • 6.3.5 Keto
  • 6.4 Personalized Meals Market, By Distribution Channel
    • 6.4.1 Online Platforms
    • 6.4.2 Meal Delivery Services
    • 6.4.3 Grocery Stores
    • 6.4.4 Restaurants/Cafes
    • 6.4.5 Fitness Centers

• 7 Competitive Analysis

  • 7.1 Key Player Comparison
  • 7.2 Market Share Analysis
  • 7.3 Investment Trends
  • 7.4 SWOT Analysis

• 8 Research Methodology

  • 8.1 Analysis Design
  • 8.2 Research Phases
  • 8.3 Study Timeline

• 9 Future Market Outlook

  • 9.1 Growth Forecast
  • 9.2 Market Evolution

• 10 Geographical Overview

  • 10.1 Europe - Market Analysis
    • 10.1.1 By Country
      • 10.1.1.1 UK
      • 10.1.1.2 France
      • 10.1.1.3 Germany
      • 10.1.1.4 Spain
      • 10.1.1.5 Italy
  • 10.2 Asia Pacific - Market Analysis
    • 10.2.1 By Country
      • 10.2.1.1 India
      • 10.2.1.2 China
      • 10.2.1.3 Japan
      • 10.2.1.4 South Korea
  • 10.3 Latin America - Market Analysis
    • 10.3.1 By Country
      • 10.3.1.1 Brazil
      • 10.3.1.2 Argentina
      • 10.3.1.3 Mexico
  • 10.4 North America - Market Analysis
    • 10.4.1 By Country
      • 10.4.1.1 USA
      • 10.4.1.2 Canada
  • 10.5 Personalized Meals Market by Region
  • 10.6 Middle East & Africa - Market Analysis
    • 10.6.1 By Country
      • 10.6.1.1 Middle East
      • 10.6.1.2 Africa

• 11 Global Economic Factors

  • 11.1 Inflation Impact
  • 11.2 Trade Policies

• 12 Technology & Innovation

  • 12.1 Emerging Technologies
  • 12.2 AI & Digital Trends
  • 12.3 Patent Research

• 13 Investment & Market Growth

  • 13.1 Funding Trends
  • 13.2 Future Market Projections

• 14 Market Overview & Key Insights

  • 14.1 Executive Summary
  • 14.2 Key Trends
  • 14.3 Market Challenges
  • 14.4 Regulatory Landscape

Segments Analyzed in the Report

The global Personalized Meals market is categorized based on

By Meal Type

• Breakfast
• Lunch
• Dinner
• Snacks
• Beverages

By Ingredient Type

• Vegetarian
• Vegan
• Gluten-Free
• Dairy-Free
• Keto

By Distribution Channel

• Online Platforms
• Meal Delivery Services
• Grocery Stores
• Restaurants/Cafes
• Fitness Centers

By Cuisine Type

• Mediterranean
• Asian
• Latin American
• Middle Eastern
• European

By Region

• North America
• Europe
• Asia Pacific
• Latin America
• Middle East & Africa

Key Players

• Freshly
• Blue Apron
• Sun Basket
• Snap Kitchen
• Trifecta
• Green Chef
• Territory Foods
• Home Chef
• Eat Fit
• Thistle
• Snap Kitchen
• MyFitnessPal
• Noom
• Trifecta
• Veestro