Icebreakers Sales

Icebreakers Sales Market Outlook

The global Icebreakers market is anticipated to reach USD 1.5 billion by 2035, growing at a CAGR of 6.5% during the forecast period from 2025 to 2035. This growth is fueled by increasing consumer demand for refreshing and flavorful mouth fresheners, coupled with rising health consciousness that has led to the development of sugar-free and xylitol-based products. Additionally, the rise in convenience store expansion and online retailing has made these products more accessible to a broader demographic, further boosting market penetration. The increasing preference for impulse purchases among consumers also contributes significantly to market growth, as Icebreakers serve as a quick and enjoyable solution for freshening breath on-the-go. The expanding variety of flavors and formulations is also capturing the interest of diverse consumer segments, reinforcing the positive growth trajectory of the Icebreakers market.

Growth Factor of the Market

Several factors are driving the growth of the Icebreakers market, prominently the increasing inclination towards unique and diverse flavors. Consumers are constantly seeking new taste experiences, which has prompted manufacturers to innovate with various flavors like chocolate, fruit, and mint that cater to different preferences. Additionally, the growing trend of health-consciousness is leading to a surge in demand for sugar-free options, appealing to consumers who are mindful of their sugar intake. The expansion of retail formats, including e-commerce platforms, has significantly improved consumer access to Icebreakers, facilitating a purchasing environment that promotes impulse buying, particularly among younger demographics. Furthermore, marketing strategies emphasizing the benefits of fresh breath and flavor variety have also contributed to heightened consumer awareness and interest.

Key Highlights of the Market

• The Icebreakers market is projected to expand at a CAGR of 6.5% from 2025 to 2035.
• Rapid innovation in flavor profiles is a key driver of market growth.
• Increasing health consciousness is leading to a stronger demand for sugar-free variants.
• Online retail and convenience store growth are enhancing product accessibility.
• Key players are focusing on sustainable packaging solutions to attract environmentally conscious consumers.

By Product Type

Mint Flavored Icebreakers:

Mint flavored Icebreakers are among the most popular offerings in the market, widely favored for their refreshing taste and breath-freshening properties. This product type typically includes a range of mint flavors, from classic peppermint to spearmint, allowing consumers to choose according to their personal preference. The popularity of mint flavored varieties can be attributed to their widespread association with freshness and cleanliness, making them a common choice for consumers seeking an immediate solution to bad breath. Moreover, innovative marketing strategies highlight the invigorating sensations associated with mint, increasing their desirability in various demographics. As consumers continue to favor products that promise freshness, mint flavored Icebreakers are projected to maintain a significant share of the market.

Fruit Flavored Icebreakers:

Fruit flavored Icebreakers cater to consumers looking for a burst of fruity freshness in their breath mints. With a variety ranging from tropical fruit flavors to berry mixes, these Icebreakers appeal particularly to younger audiences who enjoy sweeter, more vibrant taste profiles. The fruit flavor segment has benefitted from trends around fruity products that align with seasonal preferences, making them ideal for summer promotions and health-conscious consumers who favor natural flavors. The integration of fruity flavors has also allowed manufacturers to expand their market reach by appealing to diverse taste preferences. As the demand for innovative and enjoyable flavor experiences continues to grow, fruit flavored Icebreakers are expected to gain further traction in the market.

Chocolate Flavored Icebreakers:

Chocolate flavored Icebreakers represent a unique niche within the market, offering a delightful contrast to traditional mint and fruit varieties. These products target consumers who are not only looking for breath fresheners but also wish to indulge their sweet tooth. Chocolate flavored options often utilize rich, creamy textures and flavors that appeal to chocoholics, ensuring they stand out on the shelf. The growing trend of combining indulgence with functionality creates a compelling proposition for consumers, allowing them to enjoy a sweet treat while addressing their breath-freshening needs. As consumer preferences shift towards more adventurous flavor combinations, chocolate flavored Icebreakers are well-positioned to attract attention and drive growth.

Sour Flavored Icebreakers:

Sour flavored Icebreakers bring an exciting twist to the traditional mint and sweet offerings, leveraging the popularity of sour candy in broader consumer trends. The tangy and tart profile of sour Icebreakers offers a unique mouth experience that is particularly appealing to younger consumers who often seek unconventional flavors. This segment has shown growth as manufacturers experiment with various sour fruit flavors, creating products that are both refreshing and enjoyable. The novelty of sour flavors can attract those looking for something different, thereby expanding the target consumer base. With the trend towards bold flavors continuing to rise, sour flavored Icebreakers are expected to see increased demand in the coming years.

Sugar-Free Icebreakers:

Sugar-free Icebreakers are a growing segment of the market, driven primarily by increasing health consciousness and a shift towards more mindful consumption. These products cater to consumers who are either managing their sugar intake or looking for dental-friendly options, making them particularly appealing to families and health-conscious individuals. By utilizing alternative sweeteners like xylitol, manufacturers can offer products that not only provide breath freshening benefits but also promote dental health. This focus on health-oriented formulations aligns with broader trends in consumer preferences, making sugar-free Icebreakers an essential part of any modern mouth freshener portfolio. As awareness of health benefits continues to rise, the demand for sugar-free Icebreakers is likely to expand significantly.

By Application

Retail Stores:

Retail stores are a primary application segment for Icebreakers, providing consumers with direct access to a wide range of flavors and types. These establishments often feature a dedicated section for confectionery and mouth fresheners, allowing shoppers to discover new products easily. The emphasis on impulse buying in retail environments enhances the likelihood of Icebreakers being purchased, especially when strategically placed near checkout counters. Retail stores have the advantage of physical interaction with products, enabling consumers to make spontaneous decisions based on visual appeal and packaging. As a result, the retail store application remains a crucial channel for Icebreakers, driving a significant portion of overall sales.

Convenience Stores:

Convenience stores play an instrumental role in the distribution of Icebreakers, catering to consumers seeking quick and accessible solutions for breath freshening. These stores are strategically located to serve on-the-go individuals, which aligns perfectly with the consumption patterns of Icebreakers. The convenience factor is particularly attractive to busy professionals and students who prioritize speed and accessibility in their purchasing decisions. Additionally, the prevalence of promotional deals and bundled offers in convenience stores can incentivize multiple purchases, further boosting sales in this segment. As convenience stores continue to proliferate, they are expected to maintain a vital position in the Icebreakers market.

Online Retail:

Online retail has emerged as a significant channel for Icebreakers, transforming how consumers access and purchase their favorite breath fresheners. The rise of e-commerce platforms has enabled consumers to explore a broader range of products, brands, and flavors than may be available at traditional brick-and-mortar stores. Online retail also allows for the convenience of home delivery, which has gained traction during and after the pandemic. Furthermore, targeted online marketing strategies can effectively engage consumers, facilitating impulse purchases driven by promotions, reviews, and advertisements. As digital shopping continues to evolve, the online retail application for Icebreakers is expected to grow steadily.

Supermarkets/Hypermarkets:

Supermarkets and hypermarkets serve as major distribution channels for Icebreakers, featuring extensive selections of various brands and flavors under one roof. The scale and variety offered in these larger retail formats appeal to consumers looking for convenience and variety, allowing them to stock up on their preferred Icebreakers easily. These establishments often run promotions and discounts, incentivizing bulk purchases which can significantly drive sales. The layout of supermarkets also allows for cross-merchandising opportunities, drawing attention to Icebreakers in conjunction with complementary products such as beverages and other snacks. As supermarkets continue to thrive as one-stop shopping destinations, their role in the Icebreakers market remains crucial.

Others:

The 'Others' application segment encompasses various non-traditional sales channels for Icebreakers, including vending machines, specialty stores, and event-based sales. Vending machines provide immediate access to Icebreakers in high-traffic areas, such as schools, offices, and public events, catering to spontaneous purchases. Specialty stores, such as health food shops or gift stores, may stock unique or premium Icebreakers, attracting niche markets. Additionally, sales at events, such as fairs or festivals, can provide an opportunity for immediate consumption and brand exposure. This segment, while smaller compared to more conventional applications, plays an essential role in diversifying the market and reaching consumers in varied contexts.

By Distribution Channel

Direct Sales:

Direct sales represent a significant distribution channel for Icebreakers, providing manufacturers with the opportunity to reach consumers straight through their own outlets or e-commerce platforms. This method allows companies to showcase their full product range, typically accompanied by detailed product information and promotional offers. Direct sales channels enable brands to develop stronger relationships with consumers, providing insights into preferences and behaviors that can inform future marketing strategies. Furthermore, direct sales often reduce dependency on third-party retailers, which can help optimize profit margins. As direct-to-consumer sales models continue to gain traction, this channel is expected to grow robustly in the Icebreakers market.

Indirect Sales:

Indirect sales encompass a variety of channels including retail partners, distributors, and wholesalers. This method allows manufacturers to leverage the established networks of these intermediaries to reach broader markets and enhance product visibility. Indirect sales channels are crucial for expanding market reach, particularly in regions where brand presence may be limited. Retailers often have a better understanding of local consumer preferences, which can help in tailoring marketing efforts effectively. Additionally, indirect sales can facilitate lower operational costs for manufacturers by outsourcing aspects of distribution and logistics. The trend towards diversification in sales strategies indicates that indirect sales will remain a vital component of the Icebreakers market.

By Ingredient Type

Xylitol-based Icebreakers:

Xylitol-based Icebreakers are increasingly popular due to their dental health benefits, appealing to consumers who are concerned about oral hygiene. Xylitol is known for its ability to inhibit the growth of harmful bacteria in the mouth, making these Icebreakers not only a refreshing option but also a healthier choice. The incorporation of xylitol in breath fresheners aligns with the growing trend of health-conscious consumption, positioning these products favorably among families and individuals looking to maintain good oral health. As awareness of the benefits of xylitol spreads, the market for xylitol-based Icebreakers is expected to continue growing.

Menthol-based Icebreakers:

Menthol-based Icebreakers are a classic choice, offering a cooling sensation that is synonymous with breath freshening. The invigorating properties of menthol make these Icebreakers particularly appealing to consumers looking for a quick and effective solution for bad breath. Their widespread popularity is bolstered by effective marketing that emphasizes the refreshing experience they provide. These Icebreakers are often favored for their strong flavor profile and long-lasting effects, solidifying their presence in the market. As consumer preferences for menthol flavors remain strong, this segment is likely to maintain a steady demand in the Icebreakers industry.

Citrus-based Icebreakers:

Citrus-based Icebreakers cater to consumers who favor bright, tangy flavors that are refreshing and invigorating. The use of citrus flavors such as lemon, lime, and orange creates a refreshing experience that can provide a welcome alternative to traditional mint flavors. These Icebreakers are particularly popular during warmer months and are often marketed for their uplifting and energizing qualities. With growing consumer interest in fruit-flavored products, citrus-based Icebreakers are positioned for increased visibility and sales in the competitive landscape of breath fresheners. The alignment of citrus flavors with consumer preferences for natural, vibrant tastes suggests a positive outlook for this segment.

Berry-based Icebreakers:

Berry-based Icebreakers bring a sweet and flavorful option to the market, appealing to consumers who enjoy the rich taste of berries. Varieties that feature flavors such as strawberry, raspberry, and blueberry offer a delightful contrast to more traditional mint options. Market trends indicate a rising interest in berry flavors, particularly among younger demographics seeking exciting and novel experiences. The combination of sweetness and freshness in berry-based Icebreakers can provide a satisfying alternative for consumers looking for a treat rather than a traditional mint. As the trend towards fruity flavors continues, berry-based Icebreakers are poised to capture an expanding share of the market.

Herbal-based Icebreakers:

Herbal-based Icebreakers represent a niche but growing segment of the market, appealing to consumers looking for natural and unique flavor experiences. These Icebreakers often incorporate ingredients like green tea, ginger, or chamomile, promoting not only breath freshness but also potential health benefits associated with the herbs used. Their positioning as a more 'natural' choice can resonate particularly well with health-conscious consumers who prioritize organic and herbal products. With the shift towards healthier alternatives in food and beverage markets, herbal-based Icebreakers are expected to witness an increase in popularity and demand, offering a distinct flavor profile that sets them apart from conventional offerings.

By Region

The Icebreakers market is geographically diverse, with North America leading the way as the largest regional market, accounting for approximately 40% of the total sales in 2023. The demand in this region is primarily driven by a well-established retail infrastructure, consumer trends towards freshening products, and a wide variety of available flavors. Additionally, the increasing health awareness among consumers in the U.S. and Canada has propelled the growth of sugar-free options, further consolidating North America's position in the Icebreakers market. The region is expected to see a CAGR of 6.0% from 2025 to 2035, reflecting sustained growth and innovation.

Europe follows closely in terms of market share, accounting for approximately 30% of global sales. The European market is characterized by a strong preference for unique flavor profiles and health-conscious products, resulting in a diverse assortment of Icebreakers options. Countries such as Germany, France, and the United Kingdom are leading the demand, driven by increasing consumer interest in sugar-free and herbal-based options. The innovation in flavor offerings and packaging design is expected to contribute to the steady growth of the Icebreakers market in Europe, with a projected CAGR of 6.7% during the forecast period.

Opportunities

The Icebreakers market is poised for numerous opportunities, particularly as health trends continue to evolve. With an increasing number of consumers prioritizing their oral health and overall well-being, there is a clear opportunity for brands to innovate and expand their product lines to include more health-oriented options. The potential to introduce additional xylitol-based and herbal flavors could meet the rising demand for functional food products, capturing a wider audience focused on health benefits. Moreover, aligning product offerings with current dietary trends, such as vegan or organic certifications, can provide brands with a competitive edge in a crowded market, enhancing their appeal among conscious consumers.

Additionally, increased urbanization and the growth of e-commerce platforms create further opportunities for the Icebreakers market. As more consumers opt for online shopping, particularly post-pandemic, brands that enhance their online presence and distribution networks will be well-positioned to capitalize on this trend. The opportunity to engage with consumers through targeted digital marketing campaigns, tailored discounts, and unique promotional strategies can facilitate brand loyalty and drive sales growth. Furthermore, expanding into emerging markets where there is increasing disposable income and a growing trend towards convenience products can offer new avenues for growth and market penetration.

Threats

The Icebreakers market faces several threats that may hinder its growth trajectory. One of the primary concerns is the intense competition among manufacturers, with numerous brands vying for market share through aggressive pricing and marketing strategies. This level of competition can lead to price wars, eroding profit margins and making it challenging for new entrants or smaller companies to establish a foothold in the market. Additionally, changes in consumer preferences towards healthier or organic alternatives could undermine traditional Icebreakers products, prompting brands to adapt quickly or risk losing relevance. The market may also be threatened by broader economic factors, such as inflation or decreased consumer spending, which can lead to reduced discretionary purchases, including candy and breath fresheners.

Moreover, regulatory challenges could pose a threat to the Icebreakers market, particularly concerning health and safety regulations surrounding food products. Stricter guidelines on ingredient sourcing, labeling, and marketing claims could impact how products are formulated and presented to consumers. Additionally, potential consumer backlash against artificial flavors or sweeteners could drive some individuals away from conventional Icebreakers products, prompting manufacturers to reconsider their ingredient compositions. These threats underscore the need for companies to remain agile and responsive to the evolving market landscape to sustain growth and maintain consumer trust.

Competitor Outlook

• Mondelez International, Inc.
• Wrigley Company
• Ferrero Group
• Procter & Gamble Co.
• Nestlé S.A.
• Haribo GmbH & Co. KG
• PepsiCo, Inc.
• Reckitt Benckiser Group plc
• General Mills, Inc.
• Cloetta AB
• Glico Corporation
• Perfetti Van Melle
• ConAgra Brands, Inc.
• Hershey Company
• Kraft Heinz Company

The competitive landscape of the Icebreakers market is characterized by several key players, each vying for consumer attention through innovative product development and aggressive marketing strategies. Mondelez International, Inc., the owner of the Icebreakers brand, remains a dominant player with its extensive portfolio of flavors and high market penetration. The company’s commitment to product innovation, including the introduction of sugar-free and health-oriented variants, allows it to stay relevant in an ever-evolving market. The brand's strategic partnerships with retail chains and e-commerce platforms further enhance its visibility and accessibility to consumers, ensuring its ongoing leadership in the industry.

The Wrigley Company, a subsidiary of Mars, Inc., is another significant competitor, known for its strong presence in the chewing gum and breath mint categories. With a focus on flavor innovation and consumer engagement, Wrigley has successfully introduced a variety of mint and fruit flavors under its brand, appealing to a diverse consumer base. The brand's investment in marketing campaigns that highlight the refreshing benefits of its products plays a crucial role in maintaining its market share. As competition intensifies, Wrigley’s adaptability and commitment to quality will be key factors in its continued success.

Other notable competitors such as Ferrero Group and Nestlé S.A. also contribute to a dynamic market landscape. Ferrero, with its innovative approach to confectionery, has captured consumer interest with unique flavor offerings and premium product positioning. Meanwhile, Nestlé has leveraged its extensive distribution network and brand recognition to promote its breath freshening products effectively. These companies continuously assess consumer preferences and trends, adapting their strategies accordingly to remain competitive. Overall, the Icebreakers market is characterized by a mix of established and emerging players, driving innovation and growth through diverse offerings and effective marketing.

• 1 Appendix

  • 1.1 List of Tables
  • 1.2 List of Figures

• 2 Introduction

  • 2.1 Market Definition
  • 2.2 Scope of the Report
  • 2.3 Study Assumptions
  • 2.4 Base Currency & Forecast Periods

• 3 Market Dynamics

  • 3.1 Market Growth Factors
  • 3.2 Economic & Global Events
  • 3.3 Innovation Trends
  • 3.4 Supply Chain Analysis

• 4 Consumer Behavior

  • 4.1 Market Trends
  • 4.2 Pricing Analysis
  • 4.3 Buyer Insights

• 5 Key Player Profiles

  • 5.1 Cloetta AB
    • 5.1.1 Business Overview
    • 5.1.2 Products & Services
    • 5.1.3 Financials
    • 5.1.4 Recent Developments
    • 5.1.5 SWOT Analysis
  • 5.2 Ferrero Group
    • 5.2.1 Business Overview
    • 5.2.2 Products & Services
    • 5.2.3 Financials
    • 5.2.4 Recent Developments
    • 5.2.5 SWOT Analysis
  • 5.3 PepsiCo, Inc.
    • 5.3.1 Business Overview
    • 5.3.2 Products & Services
    • 5.3.3 Financials
    • 5.3.4 Recent Developments
    • 5.3.5 SWOT Analysis
  • 5.4 Hershey Company
    • 5.4.1 Business Overview
    • 5.4.2 Products & Services
    • 5.4.3 Financials
    • 5.4.4 Recent Developments
    • 5.4.5 SWOT Analysis
  • 5.5 Wrigley Company
    • 5.5.1 Business Overview
    • 5.5.2 Products & Services
    • 5.5.3 Financials
    • 5.5.4 Recent Developments
    • 5.5.5 SWOT Analysis
  • 5.6 Glico Corporation
    • 5.6.1 Business Overview
    • 5.6.2 Products & Services
    • 5.6.3 Financials
    • 5.6.4 Recent Developments
    • 5.6.5 SWOT Analysis
  • 5.7 Nestlé S.A.
    • 5.7.1 Business Overview
    • 5.7.2 Products & Services
    • 5.7.3 Financials
    • 5.7.4 Recent Developments
    • 5.7.5 SWOT Analysis
  • 5.8 Perfetti Van Melle
    • 5.8.1 Business Overview
    • 5.8.2 Products & Services
    • 5.8.3 Financials
    • 5.8.4 Recent Developments
    • 5.8.5 SWOT Analysis
  • 5.9 General Mills, Inc.
    • 5.9.1 Business Overview
    • 5.9.2 Products & Services
    • 5.9.3 Financials
    • 5.9.4 Recent Developments
    • 5.9.5 SWOT Analysis
  • 5.10 Kraft Heinz Company
    • 5.10.1 Business Overview
    • 5.10.2 Products & Services
    • 5.10.3 Financials
    • 5.10.4 Recent Developments
    • 5.10.5 SWOT Analysis
  • 5.11 ConAgra Brands, Inc.
    • 5.11.1 Business Overview
    • 5.11.2 Products & Services
    • 5.11.3 Financials
    • 5.11.4 Recent Developments
    • 5.11.5 SWOT Analysis
  • 5.12 Haribo GmbH & Co. KG
    • 5.12.1 Business Overview
    • 5.12.2 Products & Services
    • 5.12.3 Financials
    • 5.12.4 Recent Developments
    • 5.12.5 SWOT Analysis
  • 5.13 Procter & Gamble Co.
    • 5.13.1 Business Overview
    • 5.13.2 Products & Services
    • 5.13.3 Financials
    • 5.13.4 Recent Developments
    • 5.13.5 SWOT Analysis
  • 5.14 Reckitt Benckiser Group plc
    • 5.14.1 Business Overview
    • 5.14.2 Products & Services
    • 5.14.3 Financials
    • 5.14.4 Recent Developments
    • 5.14.5 SWOT Analysis
  • 5.15 Mondelez International, Inc.
    • 5.15.1 Business Overview
    • 5.15.2 Products & Services
    • 5.15.3 Financials
    • 5.15.4 Recent Developments
    • 5.15.5 SWOT Analysis

• 6 Market Segmentation

  • 6.1 Icebreakers Sales Market, By Application
    • 6.1.1 Retail Stores
    • 6.1.2 Convenience Stores
    • 6.1.3 Online Retail
    • 6.1.4 Supermarkets/Hypermarkets
    • 6.1.5 Others
  • 6.2 Icebreakers Sales Market, By Product Type
    • 6.2.1 Mint Flavored Icebreakers
    • 6.2.2 Fruit Flavored Icebreakers
    • 6.2.3 Chocolate Flavored Icebreakers
    • 6.2.4 Sour Flavored Icebreakers
    • 6.2.5 Sugar-Free Icebreakers
  • 6.3 Icebreakers Sales Market, By Ingredient Type
    • 6.3.1 Xylitol-based Icebreakers
    • 6.3.2 Menthol-based Icebreakers
    • 6.3.3 Citrus-based Icebreakers
    • 6.3.4 Berry-based Icebreakers
    • 6.3.5 Herbal-based Icebreakers
  • 6.4 Icebreakers Sales Market, By Distribution Channel
    • 6.4.1 Direct Sales
    • 6.4.2 Indirect Sales

• 7 Competitive Analysis

  • 7.1 Key Player Comparison
  • 7.2 Market Share Analysis
  • 7.3 Investment Trends
  • 7.4 SWOT Analysis

• 8 Research Methodology

  • 8.1 Analysis Design
  • 8.2 Research Phases
  • 8.3 Study Timeline

• 9 Future Market Outlook

  • 9.1 Growth Forecast
  • 9.2 Market Evolution

• 10 Geographical Overview

  • 10.1 Europe - Market Analysis
    • 10.1.1 By Country
      • 10.1.1.1 UK
      • 10.1.1.2 France
      • 10.1.1.3 Germany
      • 10.1.1.4 Spain
      • 10.1.1.5 Italy
  • 10.2 Asia Pacific - Market Analysis
    • 10.2.1 By Country
      • 10.2.1.1 India
      • 10.2.1.2 China
      • 10.2.1.3 Japan
      • 10.2.1.4 South Korea
  • 10.3 Latin America - Market Analysis
    • 10.3.1 By Country
      • 10.3.1.1 Brazil
      • 10.3.1.2 Argentina
      • 10.3.1.3 Mexico
  • 10.4 North America - Market Analysis
    • 10.4.1 By Country
      • 10.4.1.1 USA
      • 10.4.1.2 Canada
  • 10.5 Icebreakers Sales Market by Region
  • 10.6 Middle East & Africa - Market Analysis
    • 10.6.1 By Country
      • 10.6.1.1 Middle East
      • 10.6.1.2 Africa

• 11 Global Economic Factors

  • 11.1 Inflation Impact
  • 11.2 Trade Policies

• 12 Technology & Innovation

  • 12.1 Emerging Technologies
  • 12.2 AI & Digital Trends
  • 12.3 Patent Research

• 13 Investment & Market Growth

  • 13.1 Funding Trends
  • 13.2 Future Market Projections

• 14 Market Overview & Key Insights

  • 14.1 Executive Summary
  • 14.2 Key Trends
  • 14.3 Market Challenges
  • 14.4 Regulatory Landscape

Segments Analyzed in the Report

The global Icebreakers Sales market is categorized based on

By Product Type

• Mint Flavored Icebreakers
• Fruit Flavored Icebreakers
• Chocolate Flavored Icebreakers
• Sour Flavored Icebreakers
• Sugar-Free Icebreakers

By Application

• Retail Stores
• Convenience Stores
• Online Retail
• Supermarkets/Hypermarkets
• Others

By Distribution Channel

• Direct Sales
• Indirect Sales

By Ingredient Type

• Xylitol-based Icebreakers
• Menthol-based Icebreakers
• Citrus-based Icebreakers
• Berry-based Icebreakers
• Herbal-based Icebreakers

By Region

• North America
• Europe
• Asia Pacific
• Latin America
• Middle East & Africa

Key Players

• Mondelez International, Inc.
• Wrigley Company
• Ferrero Group
• Procter & Gamble Co.
• Nestlé S.A.
• Haribo GmbH & Co. KG
• PepsiCo, Inc.
• Reckitt Benckiser Group plc
• General Mills, Inc.
• Cloetta AB
• Glico Corporation
• Perfetti Van Melle
• ConAgra Brands, Inc.
• Hershey Company
• Kraft Heinz Company