High-End Bicycle

High-End Bicycle Market Outlook

The global high-end bicycle market was valued at approximately USD 10 billion in 2023 and is projected to grow at a compound annual growth rate (CAGR) of 6.5% from 2025 to 2035. This growth can be attributed to the rising popularity of cycling as a recreational activity and a mode of transportation, the increasing awareness of health and fitness benefits associated with biking, and technological advancements leading to the development of innovative bicycle designs. Additionally, more environmentally conscious consumers are opting for cycling as a sustainable means of transport, further propelling the demand for high-end bicycles. The increase in disposable income, particularly in emerging markets, is also allowing consumers to invest in premium cycling products, which is expected to contribute positively to the market growth.

Growth Factor of the Market

The growth of the high-end bicycle market can largely be attributed to the increasing health consciousness among consumers, who are embracing cycling as a low-impact exercise alternative. Additionally, urbanization and the subsequent need for sustainable transportation solutions have fostered a robust demand for bicycles, especially in densely populated areas. Another significant factor is the rise in professional cycling events and competitions that have fostered a culture of high-performance cycling, further stimulating demand for premium bicycles. Innovations in bicycle technology, such as improved materials and enhanced aerodynamics, are attracting serious cyclists seeking the best performance from their equipment. Furthermore, the growth of e-commerce has made high-end bicycles more accessible to consumers, propelling sales through various online platforms.

Key Highlights of the Market

• The global high-end bicycle market is valued at approximately USD 10 billion in 2023.
• The market is projected to grow at a CAGR of 6.5% from 2025 to 2035.
• Increased health consciousness and sustainability concerns among consumers are key growth drivers.
• Technological advancements in materials and designs are enhancing bicycle performance.
• The rise of e-commerce is facilitating greater access to premium cycling products.

By Product Type

Road Bikes:

Road bikes are designed for speed and efficiency on paved surfaces, making them the choice for professional racers and serious enthusiasts. These bicycles are characterized by their lightweight frames, narrow tires, and aerodynamic design, which allow for minimal drag and maximum speed. With advancements in materials such as carbon fiber, manufacturers are producing road bikes that significantly reduce weight without sacrificing strength. The growing trend towards competitive cycling has led to a surge in demand for high-end road bikes, with consumers willing to invest in premium models that can enhance their performance during races or long-distance rides. This segment is expected to see steady growth as cycling events continue to gain popularity worldwide.

Mountain Bikes:

Mountain bikes are engineered for off-road cycling, featuring robust frames, wider tires, and advanced suspension systems to handle rough terrains. As outdoor recreational activities gain traction, the demand for high-end mountain bikes is increasing, particularly among adventure seekers and fitness enthusiasts. The technological advancements in shock absorption and tire design have significantly improved the riding experience on rugged trails, making mountain biking more accessible and enjoyable. Furthermore, the trend of organizing mountain biking competitions is also contributing to the growth of this segment, as enthusiasts invest in high-quality bikes that can withstand challenging conditions while providing superior performance.

Hybrid Bikes:

Hybrid bikes combine features of both road and mountain bikes, making them versatile options for a wide range of cycling activities, from commuting to leisurely rides. This flexibility appeals to consumers seeking a single bike that can handle different riding conditions without compromising on comfort and efficiency. The high-end hybrid bike market is benefiting from the urban shift where more individuals are opting for cycling as a means of transport, thus driving the need for durable and reliable bicycles. With features that cater to both casual and serious riders, hybrid bikes are increasingly being adopted by a diverse demographic, leading to a steady rise in demand for premium models in this category.

Electric Bikes:

Electric bikes, or e-bikes, are gaining immense popularity due to their ability to provide pedal assistance, making cycling more accessible for a broader audience. This segment is particularly attractive to urban commuters who face long distances and challenging terrains, as e-bikes can make rides less strenuous. High-end e-bikes incorporate cutting-edge technology, such as advanced battery systems and smart connectivity features, appealing to tech-savvy consumers. The increasing awareness of environmental issues is also prompting more individuals to consider e-bikes as sustainable alternatives to motor vehicles. As battery technology continues to improve, the high-end e-bike market is expected to flourish, attracting both new cyclists and seasoned riders alike.

Folding Bikes:

Folding bikes are designed for convenience and portability, making them ideal for urban dwellers who may need to combine cycling with public transportation. These bikes can be easily folded and stored, facilitating seamless transitions between different modes of transport. The high-end folding bike market is witnessing growth as consumers appreciate the practicality and innovation that these bicycles offer. Premium models boast advanced engineering that ensures durability without compromising on performance or ride quality. As cities become more congested, the demand for folding bikes is expected to rise, particularly among commuters looking for efficient and space-saving transportation solutions.

By Application

Professional Racing:

Professional racing is a significant application for high-end bicycles, where performance is paramount. Cyclists participating in competitive events require bikes that offer superior speed, agility, and handling. This segment is characterized by a demand for advanced technology and materials that enhance aerodynamics and reduce weight. Manufacturers are increasingly focusing on developing bicycles that incorporate the latest innovations such as electronic shifting and aerodynamic frame designs, catering to the needs of professional athletes. The growing popularity of cycling competitions and sponsorship deals with professional teams is further fueling demand in this segment, as brands look to align with high-performance cycling to enhance their market presence.

Recreational Cycling:

Recreational cycling is another important application of high-end bicycles, appealing to a wide demographic of fitness enthusiasts and casual riders. This segment is characterized by a focus on comfort and style, with consumers seeking bikes that enhance their leisure riding experiences. High-end models in this category often feature ergonomic designs and lightweight construction, making longer rides more enjoyable. The rise in cycling events, charity rides, and community biking initiatives is helping to promote outdoor cycling as a leisure activity, thus propelling the demand for premium bicycles. As more individuals recognize the physical and mental health benefits of cycling, the recreational cycling segment is expected to grow significantly.

Commuting:

Commuting is becoming an increasingly popular application for high-end bicycles, especially in urban areas where traffic congestion and environmental concerns are prevalent. Consumers are opting for bicycles as a sustainable and efficient means of transportation to reduce their carbon footprint. High-end commuter bikes are designed with features that provide comfort and practicality, such as integrated lights, fenders, and racks for carrying goods. The rise of remote work and flexible schedules has also encouraged more individuals to cycle to work, leading to a growing market for premium commuter bicycles. As cities implement bike-friendly infrastructure and promote cycling initiatives, the demand for high-quality commuting bicycles is set to rise.

By Distribution Channel

Specialty Bike Shops:

Specialty bike shops remain a key distribution channel for high-end bicycles, providing expert knowledge and personalized service to customers. These shops typically carry a curated selection of premium bicycles and related accessories, catering to serious cyclists who are willing to invest in quality products. The advantage of purchasing from specialty shops lies in the ability to receive tailored advice on bike selection, fitting, and maintenance, which can significantly enhance the consumer experience. Additionally, specialty shops often offer test rides and demos, allowing customers to experience the performance of high-end bicycles firsthand before making a purchase decision. As the cycling community continues to grow, the role of specialty bike shops in the high-end bicycle market remains crucial.

Online Retailers:

The rise of e-commerce has revolutionized the way consumers purchase high-end bicycles, with online retailers providing access to a broad range of products and competitive pricing. Consumers appreciate the convenience of online shopping, as it allows them to research and compare different models from the comfort of their homes. Many online platforms offer detailed specifications, customer reviews, and expert insights, enabling informed purchasing decisions. Furthermore, the ability to order bicycles directly from manufacturers or authorized dealers has become increasingly popular, ensuring consumers receive the latest models and technologies. However, challenges such as lack of personal interaction and the inability to test ride before purchase can affect consumer comfort levels, making it essential for online retailers to provide excellent customer service and support.

Department Stores:

Department stores serve as a more accessible distribution channel for high-end bicycles, offering a selection of models that cater to a broader audience. While the range may not be as extensive as specialty shops, department stores often provide budget-friendly options for consumers interested in premium features without the premium price tag. The advantage of purchasing from department stores lies in the convenience of one-stop shopping, where customers can also find complementary products such as cycling apparel and accessories. However, the level of expertise and customer service may vary compared to specialized retailers, which can impact the overall buying experience. Nonetheless, department stores remain an important entry point for new cyclists looking to explore high-quality bicycles.

Direct to Consumer:

The direct-to-consumer model has gained traction among high-end bicycle manufacturers, allowing brands to sell their products directly to consumers without intermediaries. This approach not only reduces costs but also enables brands to maintain better control over their pricing and marketing strategies. By engaging directly with customers, manufacturers can gather valuable feedback, enabling them to innovate and improve their offerings based on consumer preferences. Furthermore, the direct-to-consumer model facilitates personalized marketing efforts, allowing brands to create tailored experiences that resonate with their audience. As consumers increasingly seek authentic connections with brands, the direct-to-consumer channel is expected to flourish in the high-end bicycle market.

By Material Type

Carbon Fiber:

Carbon fiber is widely recognized for its exceptional strength-to-weight ratio, making it a preferred material for high-end bicycles. This lightweight composition allows for the production of frames that are significantly lighter than traditional materials without compromising durability. As a result, carbon fiber bicycles offer improved performance, particularly in competitive settings where weight reduction can lead to faster speeds. The manufacturing process for carbon fiber is complex, often involving advanced technologies that contribute to higher costs. However, cyclists looking for the best performance are willing to invest in carbon fiber bikes, thus driving demand in this segment. The innovation in carbon fiber technology continues to evolve, with manufacturers developing new techniques to enhance its properties and expand its applications in the high-end bicycle market.

Titanium:

Titanium is renowned for its incredible strength and corrosion resistance, making it an ideal material for high-end bicycles intended for long-term use. While titanium frames are typically heavier than carbon fiber, they offer superior durability, which can be particularly appealing to riders who prioritize longevity over weight. This material also provides a unique aesthetic, as titanium can be polished or anodized to create visually striking finishes. The high cost of titanium compared to other materials limits its accessibility, but for serious cyclists, the benefits of a titanium bike justify the investment. As the demand for high-performance bicycles continues to rise, titanium's role in the market is expected to remain strong, especially among enthusiasts seeking premium quality.

Aluminum:

Aluminum frames have become increasingly popular in the high-end bicycle market due to their lightweight nature, affordability, and versatility. While not as light as carbon fiber or as durable as titanium, aluminum offers a good balance of performance and cost, making it accessible to a larger segment of cyclists. Advances in aluminum alloy technology have led to the production of high-performance frames that rival those of traditional materials. As a result, aluminum bikes are often favored by recreational cyclists and enthusiasts who seek quality without breaking the bank. The ability to produce various designs and styles in aluminum has led to a wide variety of high-end bicycles catering to diverse preferences and riding styles.

Steel:

Steel frames have a long-standing legacy in the cycling world, known for their durability and comfort. Although heavier than other materials, modern steel alloys have improved strength and flexibility, allowing for the production of high-end bicycles that offer excellent ride quality. Steel's natural shock-absorbing properties provide a smooth and comfortable ride, making it a popular choice for touring and long-distance cycling. Moreover, the nostalgic appeal of steel frames attracts traditionalists and those who appreciate classic designs. As cycling culture evolves, there is a renewed interest in high-quality steel bicycles that combine modern engineering with timeless craftsmanship, resulting in a niche yet dedicated segment within the high-end bicycle market.

Magnesium Alloy:

Magnesium alloys are gaining traction in the high-end bicycle market due to their lightweight and high-strength characteristics. These materials can be molded into complex shapes, allowing manufacturers to create innovative designs that optimize performance and aesthetics. Magnesium alloy frames provide a good balance of weight and strength, making them suitable for various cycling applications, from racing to recreational use. Additionally, magnesium is more affordable than carbon fiber and titanium, offering a cost-effective alternative for premium bicycles. As more manufacturers explore the potential of magnesium alloys, this material is expected to play a growing role in the high-end bicycle market, appealing to consumers seeking performance-oriented options at competitive prices.

By Region

North America holds a significant share of the high-end bicycle market, driven by a strong cycling culture, increasing health awareness, and a growing trend towards eco-friendly transportation. The market in North America was valued at approximately USD 4 billion in 2023 and is projected to grow at a CAGR of 6.2% over the forecast period. With a robust network of cycling trails and events, the region is witnessing a rising demand for premium bicycles as more individuals engage in recreational and competitive cycling activities. Additionally, the growing e-commerce landscape has made high-end bicycles more accessible to consumers, further stimulating market growth.

Europe, on the other hand, is recognized as another key region for the high-end bicycle market, with an estimated market value of USD 3.5 billion in 2023. The European market is expected to grow at a CAGR of 6.8% throughout the forecast period, driven by the continent's rich cycling history and a strong focus on sustainability. Many European countries are implementing initiatives to promote cycling as a viable mode of transportation, leading to increased demand for high-quality bicycles. The presence of established cycling brands and events also fosters an environment conducive to market growth, with consumers willing to invest in premium bicycles that align with their values of health, fitness, and environmental responsibility.

Opportunities

The high-end bicycle market is poised for numerous opportunities, particularly as urban areas continue to adopt cycling as a primary mode of transport. With cities implementing cycling-friendly infrastructure, such as dedicated bike lanes and parking facilities, the potential for increased ridership is significant. This creates opportunities for manufacturers to develop bicycles tailored to urban commuting needs, with features that enhance convenience, such as integrated lighting and storage solutions. Moreover, as governments and organizations promote cycling as a sustainable alternative to automobiles, marketing campaigns can leverage these initiatives to attract consumers who prioritize eco-friendliness. The increasing popularity of cycling events and competitions also provides a platform for brands to showcase their products, fostering community engagement and brand loyalty.

Another notable opportunity lies in the growing trend of customization in the high-end bicycle market. Consumers are increasingly seeking unique bicycles that reflect their personal style and preferences, leading to a rising demand for bespoke designs and tailored features. This trend opens avenues for manufacturers to offer configuration options, such as frame size, color, and component selection, allowing customers to create their ideal bicycles. Advanced technologies, such as 3D printing, present additional opportunities for customization, enabling more efficient manufacturing processes and greater design flexibility. By capitalizing on consumer demand for personalized products, brands can differentiate themselves from competitors and enhance customer satisfaction, ultimately driving market growth.

Threats

Despite the positive outlook for the high-end bicycle market, several threats could impact its growth trajectory. One significant concern is the fluctuating prices of raw materials, such as carbon fiber and aluminum, which directly affect manufacturing costs. Increased material costs could lead to higher retail prices for consumers, potentially dampening demand for premium bicycles, especially in price-sensitive markets. Additionally, the ongoing global supply chain disruptions, exacerbated by events such as the COVID-19 pandemic, could hinder the availability of components and delay production timelines, affecting the ability of manufacturers to meet consumer demand. This could create a competitive disadvantage for brands that are unable to adapt quickly to changing market conditions.

Another major threat to the high-end bicycle market is the rising competition from low-cost alternatives. As cycling becomes more popular, numerous brands are entering the market, offering affordable bicycles that appeal to budget-conscious consumers. While these lower-priced options may not provide the same level of performance or quality as high-end bicycles, they can effectively capture market share from entry-level cyclists who prioritize price over performance. Consequently, established high-end brands may face challenges in maintaining their customer base and securing new consumers. To counteract this threat, brands must emphasize the unique value propositions of their products, focusing on quality, performance, and the long-term benefits of investing in premium bicycles.

Competitor Outlook

• Trek Bicycle Corporation
• Specialized Bicycle Components, Inc.
• Cannondale Bicycle Corporation
• Giant Manufacturing Co., Ltd.
• Scott Sports SA
• Santa Cruz Bicycles
• Colnago Cycling S.R.L.
• Pinarello SpA
• Bianchi S.p.A.
• Merida Industry Co., Ltd.
• Raleigh Bicycle Company
• Cube Bikes
• Kona Bicycle Company
• Felt Bicycles
• Benno Bikes

The competitive landscape of the high-end bicycle market is characterized by a mix of established industry giants and emerging brands, each striving to capture a share of the growing demand for premium bicycles. Companies like Trek and Specialized have built strong reputations through decades of innovation and a commitment to quality, making them leaders in the market. Their extensive product lines cater to various cycling applications, from road racing to mountain biking, ensuring that they appeal to a broad audience of enthusiasts and professional athletes. These established brands invest heavily in research and development to continuously enhance their offerings, focusing on advanced materials and cutting-edge technology to maintain their competitive edge.

Emerging brands are also making their mark on the high-end bicycle market by targeting specific niches and offering unique value propositions. For instance, brands like Santa Cruz and Colnago have carved out dedicated followings among mountain biking and road cycling enthusiasts, respectively. These companies often emphasize craftsmanship, customizability, and exceptional performance as selling points, catering to consumers seeking distinctive bicycles that align with their individual cycling goals. Additionally, the rise of e-commerce has allowed smaller brands to reach consumers directly, enabling them to compete effectively with larger players by offering personalized service and tailored experiences.

As the high-end bicycle market continues to evolve, collaboration and partnerships among brands, technology providers, and retailers are expected to play a crucial role in shaping the competitive landscape. Companies may seek to leverage advancements in technology, such as smart connectivity and IoT integrations, to enhance the cycling experience and differentiate their products in a crowded marketplace. Furthermore, sustainability will likely become an increasingly important factor for consumers, leading brands to integrate eco-friendly practices into their manufacturing processes and product designs. By staying attuned to emerging trends and consumer preferences, companies can position themselves for long-term success in the competitive high-end bicycle market.

• 1 Appendix

  • 1.1 List of Tables
  • 1.2 List of Figures

• 2 Introduction

  • 2.1 Market Definition
  • 2.2 Scope of the Report
  • 2.3 Study Assumptions
  • 2.4 Base Currency & Forecast Periods

• 3 Market Dynamics

  • 3.1 Market Growth Factors
  • 3.2 Economic & Global Events
  • 3.3 Innovation Trends
  • 3.4 Supply Chain Analysis

• 4 Consumer Behavior

  • 4.1 Market Trends
  • 4.2 Pricing Analysis
  • 4.3 Buyer Insights

• 5 Key Player Profiles

  • 5.1 Cube Bikes
    • 5.1.1 Business Overview
    • 5.1.2 Products & Services
    • 5.1.3 Financials
    • 5.1.4 Recent Developments
    • 5.1.5 SWOT Analysis
  • 5.2 Benno Bikes
    • 5.2.1 Business Overview
    • 5.2.2 Products & Services
    • 5.2.3 Financials
    • 5.2.4 Recent Developments
    • 5.2.5 SWOT Analysis
  • 5.3 Felt Bicycles
    • 5.3.1 Business Overview
    • 5.3.2 Products & Services
    • 5.3.3 Financials
    • 5.3.4 Recent Developments
    • 5.3.5 SWOT Analysis
  • 5.4 Pinarello SpA
    • 5.4.1 Business Overview
    • 5.4.2 Products & Services
    • 5.4.3 Financials
    • 5.4.4 Recent Developments
    • 5.4.5 SWOT Analysis
  • 5.5 Bianchi S.p.A.
    • 5.5.1 Business Overview
    • 5.5.2 Products & Services
    • 5.5.3 Financials
    • 5.5.4 Recent Developments
    • 5.5.5 SWOT Analysis
  • 5.6 Scott Sports SA
    • 5.6.1 Business Overview
    • 5.6.2 Products & Services
    • 5.6.3 Financials
    • 5.6.4 Recent Developments
    • 5.6.5 SWOT Analysis
  • 5.7 Santa Cruz Bicycles
    • 5.7.1 Business Overview
    • 5.7.2 Products & Services
    • 5.7.3 Financials
    • 5.7.4 Recent Developments
    • 5.7.5 SWOT Analysis
  • 5.8 Kona Bicycle Company
    • 5.8.1 Business Overview
    • 5.8.2 Products & Services
    • 5.8.3 Financials
    • 5.8.4 Recent Developments
    • 5.8.5 SWOT Analysis
  • 5.9 Colnago Cycling S.R.L.
    • 5.9.1 Business Overview
    • 5.9.2 Products & Services
    • 5.9.3 Financials
    • 5.9.4 Recent Developments
    • 5.9.5 SWOT Analysis
  • 5.10 Raleigh Bicycle Company
    • 5.10.1 Business Overview
    • 5.10.2 Products & Services
    • 5.10.3 Financials
    • 5.10.4 Recent Developments
    • 5.10.5 SWOT Analysis
  • 5.11 Trek Bicycle Corporation
    • 5.11.1 Business Overview
    • 5.11.2 Products & Services
    • 5.11.3 Financials
    • 5.11.4 Recent Developments
    • 5.11.5 SWOT Analysis
  • 5.12 Merida Industry Co., Ltd.
    • 5.12.1 Business Overview
    • 5.12.2 Products & Services
    • 5.12.3 Financials
    • 5.12.4 Recent Developments
    • 5.12.5 SWOT Analysis
  • 5.13 Giant Manufacturing Co., Ltd.
    • 5.13.1 Business Overview
    • 5.13.2 Products & Services
    • 5.13.3 Financials
    • 5.13.4 Recent Developments
    • 5.13.5 SWOT Analysis
  • 5.14 Cannondale Bicycle Corporation
    • 5.14.1 Business Overview
    • 5.14.2 Products & Services
    • 5.14.3 Financials
    • 5.14.4 Recent Developments
    • 5.14.5 SWOT Analysis
  • 5.15 Specialized Bicycle Components, Inc.
    • 5.15.1 Business Overview
    • 5.15.2 Products & Services
    • 5.15.3 Financials
    • 5.15.4 Recent Developments
    • 5.15.5 SWOT Analysis

• 6 Market Segmentation

  • 6.1 High-End Bicycle Market, By Application
    • 6.1.1 Professional Racing
    • 6.1.2 Recreational Cycling
    • 6.1.3 Commuting
  • 6.2 High-End Bicycle Market, By Product Type
    • 6.2.1 Road Bikes
    • 6.2.2 Mountain Bikes
    • 6.2.3 Hybrid Bikes
    • 6.2.4 Electric Bikes
    • 6.2.5 Folding Bikes
  • 6.3 High-End Bicycle Market, By Material Type
    • 6.3.1 Carbon Fiber
    • 6.3.2 Titanium
    • 6.3.3 Aluminum
    • 6.3.4 Steel
    • 6.3.5 Magnesium Alloy
  • 6.4 High-End Bicycle Market, By Distribution Channel
    • 6.4.1 Specialty Bike Shops
    • 6.4.2 Online Retailers
    • 6.4.3 Department Stores
    • 6.4.4 Direct to Consumer

• 7 Competitive Analysis

  • 7.1 Key Player Comparison
  • 7.2 Market Share Analysis
  • 7.3 Investment Trends
  • 7.4 SWOT Analysis

• 8 Research Methodology

  • 8.1 Analysis Design
  • 8.2 Research Phases
  • 8.3 Study Timeline

• 9 Future Market Outlook

  • 9.1 Growth Forecast
  • 9.2 Market Evolution

• 10 Geographical Overview

  • 10.1 Europe - Market Analysis
    • 10.1.1 By Country
      • 10.1.1.1 UK
      • 10.1.1.2 France
      • 10.1.1.3 Germany
      • 10.1.1.4 Spain
      • 10.1.1.5 Italy
  • 10.2 Asia Pacific - Market Analysis
    • 10.2.1 By Country
      • 10.2.1.1 India
      • 10.2.1.2 China
      • 10.2.1.3 Japan
      • 10.2.1.4 South Korea
  • 10.3 Latin America - Market Analysis
    • 10.3.1 By Country
      • 10.3.1.1 Brazil
      • 10.3.1.2 Argentina
      • 10.3.1.3 Mexico
  • 10.4 North America - Market Analysis
    • 10.4.1 By Country
      • 10.4.1.1 USA
      • 10.4.1.2 Canada
  • 10.5 High-End Bicycle Market by Region
  • 10.6 Middle East & Africa - Market Analysis
    • 10.6.1 By Country
      • 10.6.1.1 Middle East
      • 10.6.1.2 Africa

• 11 Global Economic Factors

  • 11.1 Inflation Impact
  • 11.2 Trade Policies

• 12 Technology & Innovation

  • 12.1 Emerging Technologies
  • 12.2 AI & Digital Trends
  • 12.3 Patent Research

• 13 Investment & Market Growth

  • 13.1 Funding Trends
  • 13.2 Future Market Projections

• 14 Market Overview & Key Insights

  • 14.1 Executive Summary
  • 14.2 Key Trends
  • 14.3 Market Challenges
  • 14.4 Regulatory Landscape

Segments Analyzed in the Report

The global High-End Bicycle market is categorized based on

By Product Type

• Road Bikes
• Mountain Bikes
• Hybrid Bikes
• Electric Bikes
• Folding Bikes

By Application

• Professional Racing
• Recreational Cycling
• Commuting

By Distribution Channel

• Specialty Bike Shops
• Online Retailers
• Department Stores
• Direct to Consumer

By Material Type

• Carbon Fiber
• Titanium
• Aluminum
• Steel
• Magnesium Alloy

By Region

• North America
• Europe
• Asia Pacific
• Latin America
• Middle East & Africa

Key Players

• Trek Bicycle Corporation
• Specialized Bicycle Components, Inc.
• Cannondale Bicycle Corporation
• Giant Manufacturing Co., Ltd.
• Scott Sports SA
• Santa Cruz Bicycles
• Colnago Cycling S.R.L.
• Pinarello SpA
• Bianchi S.p.A.
• Merida Industry Co., Ltd.
• Raleigh Bicycle Company
• Cube Bikes
• Kona Bicycle Company
• Felt Bicycles
• Benno Bikes