Handheld Device Golf GPS Sales

Handheld Device Golf GPS Sales Market Outlook

The global Handheld Device Golf GPS market is expected to reach approximately USD 1.5 billion by 2032, growing at a CAGR of around 6.5% during the forecast period from 2022 to 2032. This growth can be attributed to the increasing popularity of golf as a leisure activity among various demographics, coupled with advancements in GPS technology, which have led to the development of more sophisticated, user-friendly devices. Furthermore, the rising trend of incorporating technology into sports for enhanced performance and experience is driving demand. The proliferation of smartphones and mobile applications also complements the handheld GPS devices, making it easier for golfers to access vital course data and performance metrics. The growing emphasis on health and fitness, along with the rise in golf tourism, is expected to fuel market growth significantly during the forecast period.

Growth Factor of the Market

The growth of the Handheld Device Golf GPS market can be largely attributed to the continuous innovations and technological advancements that enhance user experience and provide accurate data for golfers. For instance, the incorporation of advanced features such as shot tracking, course mapping, and real-time distance measurement has made these devices indispensable for both amateur and professional golfers. Additionally, the growing trend of golf coaching and training programs utilizing GPS technology offers a compelling growth avenue for this market. The emphasis on data-driven decision-making in sports is also leading golf enthusiasts to invest in handheld GPS devices that offer precise analytics for improving performance on the course. Furthermore, partnerships between golf equipment manufacturers and technology firms are resulting in cutting-edge products that meet the evolving needs of consumers, thus driving market expansion. Lastly, the increasing accessibility of golf courses and the growing number of golf enthusiasts globally are contributing to the sustained demand for handheld GPS devices.

Key Highlights of the Market

• Expected market growth rate of 6.5% CAGR from 2022 to 2032.
• Increased adoption of advanced GPS technology features like shot tracking.
• Growing integration of smartphones with handheld GPS devices.
• Expansion of golf tourism contributing significantly to sales.
• Rising health and fitness awareness boosting the popularity of golf.

By Product Type

Basic Handheld GPS Devices:

The Basic Handheld GPS Devices segment is gaining traction among novice golfers and those who prefer simple, cost-effective solutions. These devices typically offer fundamental functionalities, such as distance measurement to the hole and basic course layouts without the added complexities found in advanced models. Their affordability makes them attractive to casual players or those who play infrequently. This segment caters to users looking for straightforward performance without the need for extensive features, thus forming a significant portion of the market share. The continued improvement in battery life and the introduction of more user-friendly interfaces have further solidified the appeal of basic handheld GPS devices.

Advanced Handheld GPS Devices:

Advanced Handheld GPS Devices have seen increasing popularity due to their comprehensive features that cater to serious golfers. These devices often include enhanced functionalities such as detailed course maps, elevation data, and the ability to measure shot distances. The integration of advanced analytics and real-time data can significantly improve a golfer's game, leading to better performance on the course. As more players seek to elevate their skills, the demand for these devices is expected to rise. The continuous advancements in technology and the introduction of innovative features are encouraging manufacturers to develop models that appeal to tech-savvy golfers.

Voice-Enabled Handheld GPS Devices:

Voice-Enabled Handheld GPS Devices are revolutionizing the way golfers interact with their equipment. These devices allow users to receive auditory instructions and information, enabling them to focus on their game without the distraction of looking at a screen. The convenience of voice commands enhances the overall experience on the course, making it easier to acquire necessary course data. As technology continues to evolve, the growing consumer preference for hands-free devices is likely to accelerate the adoption of voice-enabled options in the market. Manufacturers are investing in these devices, expecting a shift in consumer behavior toward more interactive and user-friendly golfing solutions.

Touchscreen Handheld GPS Devices:

Touchscreen Handheld GPS Devices have gained immense traction, driven by their intuitive interfaces and ease of use. These devices allow golfers to easily navigate through course maps, track performance, and assess distances with a few taps. The larger screens provide clearer visual data, making it easier for users to access important information at a glance. The rise of smartphone technology has influenced consumer expectations for user-friendly interfaces, which has led to increased demand for touchscreen functionality in golf GPS devices. As manufacturers continue to optimize touchscreen capabilities and improve display quality, this segment is anticipated to experience substantial growth.

Wearable Handheld GPS Devices:

Wearable Handheld GPS Devices, such as smartwatches and fitness bands designed specifically for golfing, are rapidly emerging as a popular choice among tech-savvy golfers. These devices offer the convenience of monitoring critical data without the need for handheld units. Wearable technology provides golfers with the ability to track their performance metrics, analyze shot data, and receive GPS coordinates on the go. As the acceptance of wearable technology grows in the broader market, the golfing sector is also seeing increased interest in such devices. The ongoing development of wearable technology and its integration with fitness and health tracking features are expected to drive further interest and sales in this segment.

By Application

Golf Courses:

The Golf Courses application segment dominates the market, as golf GPS devices are extensively used by golf courses to enhance player experience and improve course management. Many golf courses offer GPS technology to their patrons to provide real-time distance measurements and course layouts, which helps golfers make more informed decisions during play. Additionally, incorporating technology into golf courses enhances operational efficiency, allowing course managers to track usage patterns and optimize course conditions. This segment will continue to thrive as more courses invest in GPS technology to attract golfers seeking modern amenities.

Personal Use:

Personal Use is another significant application segment, driven by the growing number of golfers who prefer to use handheld GPS devices for their games. As golf becomes more popular among individuals looking for leisure activities, the demand for personal GPS devices is on the rise. These devices are often used by amateur players who want to improve their skills and enjoy the game without the need for expensive caddy services. The convenience of having accurate distance data at one's fingertips enhances the overall golfing experience, making personal handheld GPS devices essential for regular golfers. Furthermore, the surge in online purchasing channels has made it easier for consumers to acquire these devices, contributing to market growth.

By Distribution Channel

Online Retail:

The Online Retail segment is witnessing substantial growth due to the convenience and accessibility it offers consumers. E-commerce platforms allow customers to browse a wide selection of handheld GPS devices, compare features, and read reviews from other users quickly. The rise of digital marketing has significantly increased consumer confidence in purchasing tech products online, further fueling this segment's growth. Additionally, online retailers often provide competitive pricing and exclusive discounts, which can attract price-sensitive consumers. As consumers' shopping habits continue to shift towards online channels, the online retail segment is expected to dominate in the coming years.

Offline Retail:

While online retail is growing, the Offline Retail segment remains relevant as many consumers prefer to see and handle products before making a purchase. Physical stores offer the advantage of in-person consultations, allowing customers to ask questions and receive personalized recommendations from knowledgeable staff. Many golfers value the opportunity to test devices and see how they fit into their gameplay before committing to a purchase. Although this segment may face competition from online sales, it is likely to maintain a stable presence in the market, particularly for specialized golf equipment retailers that cater to serious golfers.

By Price Range

Below $100:

The Below $100 price range segment is popular among novice golfers or casual players looking for cost-effective solutions. Devices in this category typically offer basic functionalities that allow users to measure distance and navigate the course without additional features. The affordability of these devices makes them an attractive option for those who play golf infrequently or are just starting. As the market evolves, manufacturers continue to innovate within this price range, ensuring that even budget-friendly options incorporate essential technology without compromising quality.

$100-$200:

The $100-$200 price range is emerging as a sweet spot for many consumers who seek a balance between affordability and enhanced features. Devices in this category often come equipped with added functionalities, such as course mapping, shot tracking, and better battery life, making them more appealing to regular golfers. As a growing number of players are willing to invest slightly more for better performance, this price range is expected to see significant growth as manufacturers introduce new models that cater to this segment.

$200-$300:

The $200-$300 price range caters to serious golfers looking for advanced features and functionalities. Devices in this category typically provide enhanced analytics, detailed course maps, and connectivity features that allow users to sync data with mobile applications. The increasing emphasis on data-driven performance improvement is driving demand in this segment, as golfers seek tools that can help them refine their skills. As technology continues to advance, the expectation is that more golfers will invest in devices in this price range to gain a competitive edge.

$300-$400:

The $300-$400 price range targets tech-savvy golfers who want premium features and high-quality performance. Devices in this category often include advanced capabilities such as GPS tracking, customizable metrics, and robust online integration for performance analysis. The demand for sophisticated golfing technology is growing, and many golfers are willing to invest in high-end devices that enhance their gameplay experience. This segment is expected to experience steady growth as manufacturers continue to innovate and offer features that meet the needs of serious golfers.

Above $400:

The Above $400 price range represents the luxury segment of the handheld GPS device market, catering to professional golfers and enthusiasts who seek top-of-the-line technology. These devices often incorporate cutting-edge features, such as 3D course views, advanced analytics, and superior connectivity options with other smart devices. The growth of this segment is attributed to the increasing number of high-profile tournaments and the rising demand among professional players for advanced performance tools. As consumers become more aware of the benefits of technological advancements in golf, this segment is likely to continue to grow.

By Region

The North American region holds a significant share of the Handheld Device Golf GPS market, accounting for approximately 40% of the total market revenue in 2022. The popularity of golf in the United States and Canada, combined with a high number of golf courses and a large demographic of golf enthusiasts, drives demand in this region. Furthermore, technological advancements and the availability of diverse product offerings have bolstered the market's growth. The region is expected to maintain its leading position, with a projected CAGR of 6% through 2032, as manufacturers continuously enhance their product lines to meet consumer expectations.

Europe is the second-largest market for Handheld Device Golf GPS, with a share of around 30% in 2022. The region is characterized by a growing interest in golf as a leisure activity among various demographics, including younger players. Countries such as the United Kingdom, Germany, and France are witnessing an increase in golf participation rates, prompting the demand for handheld GPS devices. The European market is anticipated to grow at a CAGR of 5.5% during the forecast period, driven by technological innovations, increased tourism, and collaborations between technology firms and golf course operators. As more golfers seek to enhance their experience on the course, the demand for golf GPS devices is set to rise.

Opportunities

The Handheld Device Golf GPS market presents several opportunities for growth, particularly in the realm of technological advancements. The integration of artificial intelligence (AI) and machine learning capabilities into handheld GPS devices is poised to revolutionize the golfing experience. These technologies can analyze a golfer's performance over time, providing personalized insights and suggestions for improvement. As the demand for data-driven gameplay increases, manufacturers that invest in developing smart, intuitive devices will likely gain a competitive edge. Additionally, partnerships with golf course management systems could create synergies that enhance the overall player experience, leading to further market expansion.

Furthermore, the expansion of golf tourism is another avenue for growth in the Handheld Device Golf GPS market. As golf becomes a popular travel choice for individuals and families, resorts and courses in tourist destinations are likely to incorporate GPS technology to cater to these visitors. Collaborations between golf course operators and GPS device manufacturers could lead to bundled offers that enhance the golfing experience, such as promotions for using GPS devices at specific courses. By tapping into the growing trend of golf tourism, manufacturers can significantly boost their sales and market presence.

Threats

Despite the prospects for growth, the Handheld Device Golf GPS market faces various threats that could hinder its development. The rapid pace of technological innovation means that companies must continuously invest in research and development to stay relevant. Failure to keep up with the latest advancements may result in losing market share to competitors that offer more advanced and appealing products. Additionally, the increasing prevalence of smartphone applications that offer similar functionalities to handheld GPS devices poses a threat to traditional GPS manufacturers. With many golfers opting for the convenience of using their smartphones over carrying additional devices, manufacturers must adapt their strategies to maintain their market position.

Another potential threat is the economic volatility that can affect consumer spending patterns. In times of financial uncertainty, discretionary spending, including expenditures on leisure activities and equipment such as golf GPS devices, may decline. This could result in decreased sales for manufacturers, particularly in the high-end segments of the market. Ensuring that products cater to various economic segments and price points will be crucial for sustaining market growth during economic fluctuations.

Competitor Outlook

• Garmin Ltd.
• Bushnell Corporation
• TomTom International BV
• SkyCaddie
• Callaway Golf Company
• GolfBuddy
• Leupold & Stevens, Inc.
• PING, Inc.
• Precision Pro Golf
• Fitbit, Inc.
• Apple Inc.
• Samsung Electronics Co., Ltd.
• Wearable X
• Shot Scope Technologies Ltd.
• Voice Caddie

The competitive landscape of the Handheld Device Golf GPS market showcases a mix of established players and emerging companies. The presence of significant brands such as Garmin and Bushnell Corporation signifies the industry's maturity, characterized by intense competition driven by technological innovation and consumer demand for high-quality, feature-rich devices. These companies heavily invest in research and development to create advanced handheld GPS devices that cater to the evolving needs of golfers. Moreover, the increasing trend of collaboration and partnerships within the industry allows firms to leverage complementary expertise, enhance their product offerings, and expand their market reach.

Garmin Ltd. is a leader in the GPS technology market, known for its high-quality handheld devices designed specifically for golfers. Their products offer features such as detailed course maps, personalized performance metrics, and seamless integration with mobile applications. The company's commitment to innovation has enabled it to maintain its competitive edge. Similarly, Bushnell Corporation has established a strong reputation for producing reliable golf GPS devices. Their focus on user-friendly technology and performance optimization has earned them a loyal customer base. Both companies are likely to continue their leadership positions through ongoing investment in new technologies and the introduction of upgraded products.

Emerging players in the market, such as Shot Scope Technologies and Voice Caddie, are increasingly focusing on niche segments, offering unique products that cater to specific consumer needs. Shot Scope Technologies, for instance, has developed devices that emphasize performance tracking and analytics, appealing to serious golfers seeking data-driven insights to improve their game. Voice Caddie, on the other hand, leverages voice-enabled technology to provide golfers with auditory instructions, elevating the overall golfing experience. As competition intensifies, these emerging players will likely continue challenging the established market leaders by offering innovative solutions and capturing the attention of tech-savvy consumers.

• 1 Appendix

  • 1.1 List of Tables
  • 1.2 List of Figures

• 2 Introduction

  • 2.1 Market Definition
  • 2.2 Scope of the Report
  • 2.3 Study Assumptions
  • 2.4 Base Currency & Forecast Periods

• 3 Market Dynamics

  • 3.1 Market Growth Factors
  • 3.2 Economic & Global Events
  • 3.3 Innovation Trends
  • 3.4 Supply Chain Analysis

• 4 Consumer Behavior

  • 4.1 Market Trends
  • 4.2 Pricing Analysis
  • 4.3 Buyer Insights

• 5 Key Player Profiles

  • 5.1 GolfBuddy
    • 5.1.1 Business Overview
    • 5.1.2 Products & Services
    • 5.1.3 Financials
    • 5.1.4 Recent Developments
    • 5.1.5 SWOT Analysis
  • 5.2 SkyCaddie
    • 5.2.1 Business Overview
    • 5.2.2 Products & Services
    • 5.2.3 Financials
    • 5.2.4 Recent Developments
    • 5.2.5 SWOT Analysis
  • 5.3 Apple Inc.
    • 5.3.1 Business Overview
    • 5.3.2 Products & Services
    • 5.3.3 Financials
    • 5.3.4 Recent Developments
    • 5.3.5 SWOT Analysis
  • 5.4 PING, Inc.
    • 5.4.1 Business Overview
    • 5.4.2 Products & Services
    • 5.4.3 Financials
    • 5.4.4 Recent Developments
    • 5.4.5 SWOT Analysis
  • 5.5 Wearable X
    • 5.5.1 Business Overview
    • 5.5.2 Products & Services
    • 5.5.3 Financials
    • 5.5.4 Recent Developments
    • 5.5.5 SWOT Analysis
  • 5.6 Garmin Ltd.
    • 5.6.1 Business Overview
    • 5.6.2 Products & Services
    • 5.6.3 Financials
    • 5.6.4 Recent Developments
    • 5.6.5 SWOT Analysis
  • 5.7 Fitbit, Inc.
    • 5.7.1 Business Overview
    • 5.7.2 Products & Services
    • 5.7.3 Financials
    • 5.7.4 Recent Developments
    • 5.7.5 SWOT Analysis
  • 5.8 Voice Caddie
    • 5.8.1 Business Overview
    • 5.8.2 Products & Services
    • 5.8.3 Financials
    • 5.8.4 Recent Developments
    • 5.8.5 SWOT Analysis
  • 5.9 Precision Pro Golf
    • 5.9.1 Business Overview
    • 5.9.2 Products & Services
    • 5.9.3 Financials
    • 5.9.4 Recent Developments
    • 5.9.5 SWOT Analysis
  • 5.10 Bushnell Corporation
    • 5.10.1 Business Overview
    • 5.10.2 Products & Services
    • 5.10.3 Financials
    • 5.10.4 Recent Developments
    • 5.10.5 SWOT Analysis
  • 5.11 Callaway Golf Company
    • 5.11.1 Business Overview
    • 5.11.2 Products & Services
    • 5.11.3 Financials
    • 5.11.4 Recent Developments
    • 5.11.5 SWOT Analysis
  • 5.12 Leupold & Stevens, Inc.
    • 5.12.1 Business Overview
    • 5.12.2 Products & Services
    • 5.12.3 Financials
    • 5.12.4 Recent Developments
    • 5.12.5 SWOT Analysis
  • 5.13 TomTom International BV
    • 5.13.1 Business Overview
    • 5.13.2 Products & Services
    • 5.13.3 Financials
    • 5.13.4 Recent Developments
    • 5.13.5 SWOT Analysis
  • 5.14 Shot Scope Technologies Ltd.
    • 5.14.1 Business Overview
    • 5.14.2 Products & Services
    • 5.14.3 Financials
    • 5.14.4 Recent Developments
    • 5.14.5 SWOT Analysis
  • 5.15 Samsung Electronics Co., Ltd.
    • 5.15.1 Business Overview
    • 5.15.2 Products & Services
    • 5.15.3 Financials
    • 5.15.4 Recent Developments
    • 5.15.5 SWOT Analysis

• 6 Market Segmentation

  • 6.1 Handheld Device Golf GPS Sales Market, By Application
    • 6.1.1 Golf Courses
    • 6.1.2 Personal Use
  • 6.2 Handheld Device Golf GPS Sales Market, By Price Range
    • 6.2.1 Below $100
    • 6.2.2 $100-$200
    • 6.2.3 $200-$300
    • 6.2.4 $300-$400
    • 6.2.5 Above $400
  • 6.3 Handheld Device Golf GPS Sales Market, By Product Type
    • 6.3.1 Basic Handheld GPS Devices
    • 6.3.2 Advanced Handheld GPS Devices
    • 6.3.3 Voice-Enabled Handheld GPS Devices
    • 6.3.4 Touchscreen Handheld GPS Devices
    • 6.3.5 Wearable Handheld GPS Devices
  • 6.4 Handheld Device Golf GPS Sales Market, By Distribution Channel
    • 6.4.1 Online Retail
    • 6.4.2 Offline Retail

• 7 Competitive Analysis

  • 7.1 Key Player Comparison
  • 7.2 Market Share Analysis
  • 7.3 Investment Trends
  • 7.4 SWOT Analysis

• 8 Research Methodology

  • 8.1 Analysis Design
  • 8.2 Research Phases
  • 8.3 Study Timeline

• 9 Future Market Outlook

  • 9.1 Growth Forecast
  • 9.2 Market Evolution

• 10 Geographical Overview

  • 10.1 Europe - Market Analysis
    • 10.1.1 By Country
      • 10.1.1.1 UK
      • 10.1.1.2 France
      • 10.1.1.3 Germany
      • 10.1.1.4 Spain
      • 10.1.1.5 Italy
  • 10.2 Asia Pacific - Market Analysis
    • 10.2.1 By Country
      • 10.2.1.1 India
      • 10.2.1.2 China
      • 10.2.1.3 Japan
      • 10.2.1.4 South Korea
  • 10.3 Latin America - Market Analysis
    • 10.3.1 By Country
      • 10.3.1.1 Brazil
      • 10.3.1.2 Argentina
      • 10.3.1.3 Mexico
  • 10.4 North America - Market Analysis
    • 10.4.1 By Country
      • 10.4.1.1 USA
      • 10.4.1.2 Canada
  • 10.5 Middle East & Africa - Market Analysis
    • 10.5.1 By Country
      • 10.5.1.1 Middle East
      • 10.5.1.2 Africa
  • 10.6 Handheld Device Golf GPS Sales Market by Region

• 11 Global Economic Factors

  • 11.1 Inflation Impact
  • 11.2 Trade Policies

• 12 Technology & Innovation

  • 12.1 Emerging Technologies
  • 12.2 AI & Digital Trends
  • 12.3 Patent Research

• 13 Investment & Market Growth

  • 13.1 Funding Trends
  • 13.2 Future Market Projections

• 14 Market Overview & Key Insights

  • 14.1 Executive Summary
  • 14.2 Key Trends
  • 14.3 Market Challenges
  • 14.4 Regulatory Landscape

Segments Analyzed in the Report

The global Handheld Device Golf GPS Sales market is categorized based on

By Product Type

• Basic Handheld GPS Devices
• Advanced Handheld GPS Devices
• Voice-Enabled Handheld GPS Devices
• Touchscreen Handheld GPS Devices
• Wearable Handheld GPS Devices

By Application

• Golf Courses
• Personal Use

By Distribution Channel

• Online Retail
• Offline Retail

By Price Range

• Below $100
• $100-$200
• $200-$300
• $300-$400
• Above $400

By Region

• North America
• Europe
• Asia Pacific
• Latin America
• Middle East & Africa

Key Players

• Garmin Ltd.
• Bushnell Corporation
• TomTom International BV
• SkyCaddie
• Callaway Golf Company
• GolfBuddy
• Leupold & Stevens, Inc.
• PING, Inc.
• Precision Pro Golf
• Fitbit, Inc.
• Apple Inc.
• Samsung Electronics Co., Ltd.
• Wearable X
• Shot Scope Technologies Ltd.
• Voice Caddie