Functional Apparel

Functional Apparel Market Outlook

The global functional apparel market is projected to reach approximately USD 300 billion by 2033, growing at a remarkable compound annual growth rate (CAGR) of 6.5% from 2025 to 2033. This growth is driven by an increasing awareness of health and fitness, alongside a growing trend towards active lifestyles and the integration of technology in clothing. Furthermore, the demand for specialized clothing that offers performance-enhancing features, such as moisture-wicking and UV protection, is on the rise, especially among consumers engaged in outdoor activities and sports. The emergence of innovative textiles that enhance comfort and utility is fueling market expansion, while the growing prevalence of chronic ailments has led to a surge in the demand for functional apparel in the medical sector. These factors collectively underscore the dynamic potential of the functional apparel market in the coming years.

Growth Factor of the Market

Several key factors contribute to the growth of the functional apparel market, with the health and wellness trend at the forefront. As society becomes increasingly health-conscious, consumers are seeking out clothing that supports their active lifestyles, thus driving demand for functional apparel designed for sports, fitness, and outdoor activities. Moreover, advancements in technology have led to the development of high-performance fabrics that offer attributes like moisture-wicking, antimicrobial properties, and temperature regulation, which attract a variety of consumers. Additionally, the rise of e-commerce has made it easier for consumers to access a wide selection of functional apparel, enhancing purchasing convenience and expanding market reach. The ongoing innovation in fabric technology, coupled with the increasing popularity of athleisure wear, has further propelled the market's growth trajectory. Lastly, the rising environmental consciousness among consumers encourages brands to invest in sustainable materials, expanding the functional apparel market's appeal across different demographics.

Key Highlights of the Market

• The global functional apparel market is set to experience a CAGR of 6.5% from 2025 to 2033.
• Increased health awareness is significantly boosting demand for specialized clothing in various applications.
• Technological advancements in fabric development are fostering a new wave of high-performance apparel.
• E-commerce platforms are facilitating wider access to functional apparel, enhancing consumer convenience.
• The trend towards sustainable materials is reshaping product offerings in the functional apparel market.

By Product Type

Moisture-Wicking Clothing :

Moisture-wicking clothing is a significant segment of the functional apparel market, primarily designed to draw moisture away from the body and facilitate evaporative cooling. This type of apparel is particularly sought after by athletes and fitness enthusiasts who require garments that ensure comfort during intense physical activities. The advancements in textile technology have enabled the production of fabrics that not only wick away sweat but also dry faster, minimizing discomfort associated with wet clothing. The rising participation in sports and outdoor activities propels the demand for moisture-wicking apparel, as consumers increasingly prioritize performance-enhancing features. Additionally, brands are now focusing on innovating moisture-wicking technologies that integrate antimicrobial properties to combat odor, further solidifying the popularity of this product type.

UV Protective Clothing :

UV protective clothing is another essential category within the functional apparel market, gaining traction as awareness of skin health and the harmful effects of UV exposure increases. This type of apparel is specially designed to block UV rays, thus providing essential protection during outdoor activities such as hiking, surfing, and beach outings. The growing incidence of skin-related issues, including skin cancer, has led consumers to seek out clothing that offers additional protection beyond sunscreen. As a result, many brands are incorporating UV-blocking technologies into their fabric designs, catering to a health-conscious consumer base. Furthermore, regulatory guidelines concerning UV protection in clothing are evolving, prompting manufacturers to prioritize compliance and enhance product offerings in this segment.

Thermal Clothing :

Thermal clothing is a critical segment of the functional apparel market, especially in regions with colder climates. Designed to provide insulation and retain body heat, thermal apparel is popular among outdoor enthusiasts, winter athletes, and individuals working in cold conditions. The development of lightweight yet highly effective insulating materials has been a game-changer in this segment, allowing for increased comfort and mobility without compromising warmth. Moreover, thermal clothing is now being designed with moisture management properties, making it suitable for a diverse range of activities. As consumers become more adventurous and seek out winter sports opportunities, the demand for thermal clothing is expected to rise substantially, reflecting the growing inclination towards outdoor recreation in chilly weather.

Anti-Odor Clothing :

Anti-odor clothing has emerged as a vital segment in the functional apparel market, primarily targeting active individuals who seek prolonged freshness in their garments. These products are engineered with odor-resistant technologies, which prevent the growth of bacteria and fungi that can lead to unpleasant smells. As fitness activities and workouts have become an integral part of many people's lifestyles, the demand for anti-odor clothing is rapidly increasing. Moreover, advancements in textile science have allowed for the creation of fabrics infused with special antimicrobial treatments, enhancing the longevity and effectiveness of anti-odor properties. As a result, this segment not only appeals to athletes but also to everyday consumers who prioritize cleanliness and comfort in their daily wear.

Water-Resistant Clothing :

Water-resistant clothing plays a significant role in the functional apparel market, particularly for consumers engaged in outdoor activities or living in regions with unpredictable weather. This type of apparel is designed to repel water while maintaining breathability, making it ideal for activities like hiking, cycling, and camping. The increasing demand for versatile outdoor gear has pushed manufacturers to innovate in water-resistant technologies, incorporating materials that offer enhanced protection against rain and moisture. As more individuals embrace outdoor lifestyles, the market for water-resistant clothing continues to expand, with brands offering a variety of options that cater to different weather conditions and activity levels. Additionally, the trend towards urban outdoor activities has further amplified the appeal of water-resistant apparel among city dwellers seeking functional and stylish options.

By Application

Sports and Fitness :

The sports and fitness application segment dominates the functional apparel market, driven by a growing emphasis on health and wellness. As more individuals are participating in sports and fitness activities, the need for specialized clothing that enhances performance and comfort has skyrocketed. Functional apparel designed for sports often includes moisture-wicking, breathable, and flexible materials to ensure ease of movement and temperature regulation during workouts. Brands are increasingly investing in research and development to create technologically advanced fabrics that provide support and protection in various athletic environments. Furthermore, the popularity of fitness influencers and athleisure trends has contributed to the mainstream acceptance of functional sportswear, further propelling market growth in this segment.

Outdoor and Adventure :

Outdoor and adventure applications represent a significant segment of the functional apparel market as individuals engage in activities such as hiking, camping, and climbing. This segment requires high-performance clothing designed to withstand the rigors of outdoor conditions while providing comfort and protection. Functional apparel in this category typically incorporates features like waterproofing, insulation, and breathability, enabling users to adapt to changing weather conditions. As outdoor recreational activities gain traction among various demographics, manufacturers are increasingly focusing on durable and innovative designs that cater to adventurers. The surge in eco-tourism and adventure travel is also bolstering demand in this segment, driving the need for multifunctional apparel that meets the diverse needs of outdoor enthusiasts.

Medical and Healthcare :

The medical and healthcare application segment is a growing niche within the functional apparel market, driven by an increased focus on health and wellness. Medical professionals require clothing that is not only comfortable but also functional, allowing them to perform their duties efficiently. This has led to the development of specialized uniforms and scrubs that incorporate features such as moisture management, antimicrobial properties, and ease of movement. Furthermore, the rise in telehealth and remote healthcare has prompted a demand for comfortable, functional apparel suitable for virtual consultations, thereby broadening the scope of this market segment. As healthcare facilities prioritize staff comfort and hygiene, the demand for functional clothing in this sector is expected to witness substantial growth.

Military and Defense :

The military and defense application segment of the functional apparel market is characterized by the need for clothing that provides protection, durability, and performance under extreme conditions. Military personnel require garments that can withstand harsh environments while offering features such as moisture-wicking, insulation, and camouflage. This segment has seen advancements in fabric technology, leading to the creation of lightweight yet highly durable materials that enhance soldiers' operational efficiency. Furthermore, with the integration of advanced technology, such as smart textiles that monitor health and performance, the military functional apparel segment is evolving rapidly. As defense budgets expand globally, the demand for innovative and high-performance military apparel is set to increase significantly.

Workwear :

The workwear segment within the functional apparel market encompasses clothing designed for various occupations, particularly those requiring durability, safety, and functionality. Industries such as construction, manufacturing, and service sectors demand specialized clothing that can withstand wear and tear while ensuring worker safety. Functional workwear often incorporates features like reinforced stitching, water resistance, and breathability, catering to diverse job requirements. As workplace safety regulations become more stringent, employers are increasingly investing in high-quality functional apparel for their employees. Moreover, with the rise of remote work and flexible job arrangements, there is a growing trend towards comfortable yet functional work attire, which bodes well for the future of this market segment.

By Distribution Channel

Online Retail :

Online retail is rapidly becoming the preferred distribution channel for functional apparel, driven by the convenience and variety it offers to consumers. E-commerce platforms provide access to a broader range of products, allowing consumers to compare features, prices, and reviews easily. The rapid adoption of digital payment systems and improved logistics have further enhanced the online shopping experience, contributing to increased sales in this segment. Additionally, many brands are leveraging social media and targeted digital marketing campaigns to reach specific consumer demographics, effectively driving online sales growth. With consumers increasingly turning to online platforms for their shopping needs, the online retail segment is expected to continue its upward trajectory in the functional apparel market.

Specialty Stores :

Specialty stores remain a vital distribution channel for functional apparel, particularly for brands focusing on niche markets such as outdoor gear, sportswear, and performance-enhancing clothing. These stores often provide a curated selection of high-quality products, catering to consumers seeking expert advice and personalized service. The knowledgeable staff in specialty stores can guide customers in selecting the right functional apparel based on their specific needs and preferences, enhancing the overall shopping experience. Moreover, specialty stores often host events and workshops that engage their community and promote brand loyalty. As consumers continue to value expert recommendations and experiential retail, specialty stores are positioned to thrive in the functional apparel market.

Department Stores :

Department stores serve as a significant distribution channel for functional apparel, offering a diverse range of products under one roof. These stores typically carry various brands and styles, allowing consumers to explore multiple options in a single shopping trip. The convenience of having a wide selection of functional clothing, combined with the ability to try on items before purchase, enhances the appeal of department stores for consumers. Additionally, department stores often run promotions and discounts, making functional apparel more accessible to a broader audience. As consumers continue to appreciate the convenience of one-stop shopping, department stores will remain a staple in the functional apparel distribution landscape.

Supermarkets/Hypermarkets :

Supermarkets and hypermarkets are emerging as important distribution channels for functional apparel, particularly for budget-conscious consumers seeking value. These retail formats often stock basic functional clothing items at competitive prices, making them appealing to a wide demographic. The convenience of purchasing functional apparel alongside everyday grocery items encourages consumers to shop for apparel during routine visits. As supermarkets and hypermarkets expand their product offerings to include functional apparel, they are tapping into the growing demand for performance-enhancing clothing. Furthermore, many of these stores are optimizing their retail spaces to create dedicated apparel sections, enhancing the visibility and accessibility of functional clothing for consumers.

By Material Type

Synthetic :

Synthetic materials are a cornerstone of the functional apparel market, offering numerous benefits that contribute to performance and durability. Fabrics such as polyester, nylon, and spandex are commonly used in functional clothing due to their lightweight, moisture-wicking, and quick-drying properties. These materials are engineered to enhance comfort and extend the wearability of garments during intense physical activities. The versatility of synthetic fabrics allows designers to incorporate various functional features such as UV protection and odor resistance. As consumer preferences shift towards high-performance apparel, the demand for synthetic materials is expected to continue growing, driving innovation and investment in this category.

Natural :

Natural materials, such as cotton, wool, and linen, also play a significant role in the functional apparel market, appealing to consumers seeking comfort and sustainability. Natural fibers are known for their breathability and softness, making them ideal for everyday wear as well as for moderate physical activities. The shift towards eco-friendly fashion has prompted an increase in the use of organic and sustainably sourced natural materials in functional apparel. Brands are now emphasizing the benefits of natural fibers, such as moisture absorption and thermal regulation, to attract environmentally conscious consumers. As the demand for sustainable fashion continues to rise, the natural material segment is likely to experience substantial growth and innovation.

Blended :

Blended materials are becoming increasingly popular in the functional apparel market, as they combine the best characteristics of both synthetic and natural fibers. This fusion allows for enhanced performance attributes, such as moisture management, durability, and comfort, making blended fabrics suitable for a wide range of applications. For example, a blend of polyester and cotton can provide the breathability of natural fibers while ensuring the quick-drying properties of synthetics. The growing consumer demand for versatile apparel that offers both functionality and comfort is fueling the popularity of blended materials. As more brands explore innovative fabric blends, this segment is expected to witness significant growth in the coming years.

By Region

The functional apparel market is experiencing varied growth across different regions, with North America leading the charge. The North American market is projected to account for approximately 35% of the global market share by 2033, driven by a strong consumer base that prioritizes fitness and outdoor activities. The region's increasing interest in athleisure wear and performance-enhancing clothing is propelling the demand for functional apparel across multiple applications. Furthermore, the penetration of e-commerce and the presence of established retail channels further support market growth. The North American functional apparel market is expected to register a CAGR of 6.8% during the forecast period, reflecting a robust appetite for innovative and technologically advanced clothing.

In contrast, the Asia Pacific region is emerging as a rapidly growing market for functional apparel, projected to witness substantial expansion due to rising disposable incomes and changing lifestyles. As urbanization accelerates and more individuals adopt active lifestyles, the demand for functional clothing is increasing. The regional market is expected to capture about 28% of the global market share by 2033, driven by the popularity of sports and fitness activities in countries like China and India. Furthermore, as environmental awareness rises, consumers in Asia Pacific are gravitating towards sustainable and technologically advanced functional apparel. This region is anticipated to experience a CAGR of 7.1% during the forecast period, reflecting its dynamic growth potential.

Opportunities

The functional apparel market presents numerous opportunities, particularly for brands that embrace innovation and sustainability. As consumers become more environmentally conscious, there is a growing demand for clothing made from sustainable materials and ethical manufacturing practices. Brands that prioritize eco-friendly practices can differentiate themselves in a crowded market, capturing the attention of an increasingly discerning consumer base. Additionally, companies can explore collaborations with technology firms to incorporate smart textiles and wearable technology into their functional apparel, enhancing the performance characteristics of their products. With advancements in fabric technology, brands can create garments that not only meet consumer needs but also exceed performance expectations, thereby driving market share growth.

Furthermore, the rise of the athleisure trend presents significant opportunities for the functional apparel market. As individuals seek versatile clothing that can transition from workouts to daily activities, brands can capitalize on this trend by offering stylish yet functional options that appeal to a broader audience. Expanding product lines to include fashionable functional apparel can attract new customers and foster brand loyalty among existing consumers. Additionally, tapping into emerging markets, particularly in Asia Pacific and Latin America, can yield substantial growth opportunities. By understanding regional preferences and tailoring offerings accordingly, brands can successfully penetrate these markets, further driving the growth of the functional apparel segment.

Threats

Despite the promising growth prospects, the functional apparel market faces several threats that could hinder its progress. One significant challenge is the increasing competition among brands, which can lead to price wars and diminished profit margins. As new entrants emerge in the market and established brands expand their product lines, the competitive landscape is becoming increasingly saturated. This heightened competition makes it imperative for brands to continually innovate and differentiate their offerings to maintain market relevance. Moreover, fluctuating raw material prices can impact production costs, leading to pricing adjustments that may affect consumer purchasing behavior.

Additionally, changing consumer preferences pose a threat to the functional apparel market. As fashion trends evolve rapidly, brands must adapt to shifting tastes and demands to stay competitive. Failure to align product offerings with consumer expectations can result in decreased sales and brand loyalty. Furthermore, economic uncertainties and global events, such as pandemics or geopolitical tensions, can disrupt supply chains and impact consumer spending patterns, further complicating the market landscape. Companies must remain vigilant in monitoring market trends and consumer behaviors to navigate these potential threats effectively.

Competitor Outlook

• Under Armour
• Nike
• Adidas
• Puma
• Columbia Sportswear
• Patagonia
• The North Face
• REI Co-op
• Lululemon Athletica
• New Balance
• Arc'teryx
• Hanesbrands Inc.
• Champion
• Gap Inc.
• Fabletics

The competitive landscape of the functional apparel market is vibrant and dynamic, characterized by well-established brands alongside emerging players vying for market share. Established companies like Nike and Adidas dominate the sector, leveraging their strong brand recognition, extensive distribution networks, and commitment to innovation. These industry giants continuously invest in research and development to enhance their product offerings, ensuring they remain at the forefront of the functional apparel market. Additionally, their marketing strategies often focus on high-profile endorsements and collaborations with athletes, further boosting their visibility and appeal.

On the other hand, emerging brands and startups are challenging traditional players by catering to niche markets and emphasizing sustainability. Companies like Patagonia and Fabletics prioritize eco-friendly practices and target environmentally conscious consumers, carving out a unique position within the market. These brands often leverage social media and influencer marketing to establish a strong online presence, appealing to younger demographics. The rise of direct-to-consumer models also enables these brands to engage with customers more effectively and foster brand loyalty. As competition intensifies, both established and emerging brands must remain agile and responsive to consumer preferences to thrive in the functional apparel landscape.

Key companies such as Under Armour and Lululemon Athletica are also making strides in the functional apparel market by focusing on performance-driven products tailored for specific sports and fitness activities. Under Armour, known for its innovative moisture-wicking technology, continues to expand its product portfolio to include high-performance activewear designed for athletes. Lululemon, on the other hand, has gained a loyal following through its stylish yet functional yoga and fitness apparel, effectively blending fashion with performance. As these companies evolve to meet changing consumer demands, they reinforce the market's competitive nature while driving innovation and growth.

• 1 Appendix

  • 1.1 List of Tables
  • 1.2 List of Figures

• 2 Introduction

  • 2.1 Market Definition
  • 2.2 Scope of the Report
  • 2.3 Study Assumptions
  • 2.4 Base Currency & Forecast Periods

• 3 Market Dynamics

  • 3.1 Market Growth Factors
  • 3.2 Economic & Global Events
  • 3.3 Innovation Trends
  • 3.4 Supply Chain Analysis

• 4 Consumer Behavior

  • 4.1 Market Trends
  • 4.2 Pricing Analysis
  • 4.3 Buyer Insights

• 5 Key Player Profiles

  • 5.1 Nike
    • 5.1.1 Business Overview
    • 5.1.2 Products & Services
    • 5.1.3 Financials
    • 5.1.4 Recent Developments
    • 5.1.5 SWOT Analysis
  • 5.2 Puma
    • 5.2.1 Business Overview
    • 5.2.2 Products & Services
    • 5.2.3 Financials
    • 5.2.4 Recent Developments
    • 5.2.5 SWOT Analysis
  • 5.3 Adidas
    • 5.3.1 Business Overview
    • 5.3.2 Products & Services
    • 5.3.3 Financials
    • 5.3.4 Recent Developments
    • 5.3.5 SWOT Analysis
  • 5.4 Champion
    • 5.4.1 Business Overview
    • 5.4.2 Products & Services
    • 5.4.3 Financials
    • 5.4.4 Recent Developments
    • 5.4.5 SWOT Analysis
  • 5.5 Gap Inc.
    • 5.5.1 Business Overview
    • 5.5.2 Products & Services
    • 5.5.3 Financials
    • 5.5.4 Recent Developments
    • 5.5.5 SWOT Analysis
  • 5.6 Arc'teryx
    • 5.6.1 Business Overview
    • 5.6.2 Products & Services
    • 5.6.3 Financials
    • 5.6.4 Recent Developments
    • 5.6.5 SWOT Analysis
  • 5.7 Fabletics
    • 5.7.1 Business Overview
    • 5.7.2 Products & Services
    • 5.7.3 Financials
    • 5.7.4 Recent Developments
    • 5.7.5 SWOT Analysis
  • 5.8 Patagonia
    • 5.8.1 Business Overview
    • 5.8.2 Products & Services
    • 5.8.3 Financials
    • 5.8.4 Recent Developments
    • 5.8.5 SWOT Analysis
  • 5.9 REI Co-op
    • 5.9.1 Business Overview
    • 5.9.2 Products & Services
    • 5.9.3 Financials
    • 5.9.4 Recent Developments
    • 5.9.5 SWOT Analysis
  • 5.10 New Balance
    • 5.10.1 Business Overview
    • 5.10.2 Products & Services
    • 5.10.3 Financials
    • 5.10.4 Recent Developments
    • 5.10.5 SWOT Analysis
  • 5.11 Under Armour
    • 5.11.1 Business Overview
    • 5.11.2 Products & Services
    • 5.11.3 Financials
    • 5.11.4 Recent Developments
    • 5.11.5 SWOT Analysis
  • 5.12 The North Face
    • 5.12.1 Business Overview
    • 5.12.2 Products & Services
    • 5.12.3 Financials
    • 5.12.4 Recent Developments
    • 5.12.5 SWOT Analysis
  • 5.13 Hanesbrands Inc.
    • 5.13.1 Business Overview
    • 5.13.2 Products & Services
    • 5.13.3 Financials
    • 5.13.4 Recent Developments
    • 5.13.5 SWOT Analysis
  • 5.14 Columbia Sportswear
    • 5.14.1 Business Overview
    • 5.14.2 Products & Services
    • 5.14.3 Financials
    • 5.14.4 Recent Developments
    • 5.14.5 SWOT Analysis
  • 5.15 Lululemon Athletica
    • 5.15.1 Business Overview
    • 5.15.2 Products & Services
    • 5.15.3 Financials
    • 5.15.4 Recent Developments
    • 5.15.5 SWOT Analysis

• 6 Market Segmentation

  • 6.1 Functional Apparel Market, By Application
    • 6.1.1 Sports and Fitness
    • 6.1.2 Outdoor and Adventure
    • 6.1.3 Medical and Healthcare
    • 6.1.4 Military and Defense
    • 6.1.5 Workwear
  • 6.2 Functional Apparel Market, By Product Type
    • 6.2.1 Moisture-Wicking Clothing
    • 6.2.2 UV Protective Clothing
    • 6.2.3 Thermal Clothing
    • 6.2.4 Anti-Odor Clothing
    • 6.2.5 Water-Resistant Clothing
  • 6.3 Functional Apparel Market, By Material Type
    • 6.3.1 Synthetic
    • 6.3.2 Natural
    • 6.3.3 Blended
  • 6.4 Functional Apparel Market, By Distribution Channel
    • 6.4.1 Online Retail
    • 6.4.2 Specialty Stores
    • 6.4.3 Department Stores
    • 6.4.4 Supermarkets/Hypermarkets

• 7 Competitive Analysis

  • 7.1 Key Player Comparison
  • 7.2 Market Share Analysis
  • 7.3 Investment Trends
  • 7.4 SWOT Analysis

• 8 Research Methodology

  • 8.1 Analysis Design
  • 8.2 Research Phases
  • 8.3 Study Timeline

• 9 Future Market Outlook

  • 9.1 Growth Forecast
  • 9.2 Market Evolution

• 10 Geographical Overview

  • 10.1 Europe - Market Analysis
    • 10.1.1 By Country
      • 10.1.1.1 UK
      • 10.1.1.2 France
      • 10.1.1.3 Germany
      • 10.1.1.4 Spain
      • 10.1.1.5 Italy
  • 10.2 Asia Pacific - Market Analysis
    • 10.2.1 By Country
      • 10.2.1.1 India
      • 10.2.1.2 China
      • 10.2.1.3 Japan
      • 10.2.1.4 South Korea
  • 10.3 Latin America - Market Analysis
    • 10.3.1 By Country
      • 10.3.1.1 Brazil
      • 10.3.1.2 Argentina
      • 10.3.1.3 Mexico
  • 10.4 North America - Market Analysis
    • 10.4.1 By Country
      • 10.4.1.1 USA
      • 10.4.1.2 Canada
  • 10.5 Functional Apparel Market by Region
  • 10.6 Middle East & Africa - Market Analysis
    • 10.6.1 By Country
      • 10.6.1.1 Middle East
      • 10.6.1.2 Africa

• 11 Global Economic Factors

  • 11.1 Inflation Impact
  • 11.2 Trade Policies

• 12 Technology & Innovation

  • 12.1 Emerging Technologies
  • 12.2 AI & Digital Trends
  • 12.3 Patent Research

• 13 Investment & Market Growth

  • 13.1 Funding Trends
  • 13.2 Future Market Projections

• 14 Market Overview & Key Insights

  • 14.1 Executive Summary
  • 14.2 Key Trends
  • 14.3 Market Challenges
  • 14.4 Regulatory Landscape

Segments Analyzed in the Report

The global Functional Apparel market is categorized based on

By Product Type

• Moisture-Wicking Clothing
• UV Protective Clothing
• Thermal Clothing
• Anti-Odor Clothing
• Water-Resistant Clothing

By Application

• Sports and Fitness
• Outdoor and Adventure
• Medical and Healthcare
• Military and Defense
• Workwear

By Distribution Channel

• Online Retail
• Specialty Stores
• Department Stores
• Supermarkets/Hypermarkets

By Material Type

• Synthetic
• Natural
• Blended

By Region

• North America
• Europe
• Asia Pacific
• Latin America
• Middle East & Africa

Key Players

• Under Armour
• Nike
• Adidas
• Puma
• Columbia Sportswear
• Patagonia
• The North Face
• REI Co-op
• Lululemon Athletica
• New Balance
• Arc'teryx
• Hanesbrands Inc.
• Champion
• Gap Inc.
• Fabletics