Cycle Computer Sales

Cycle Computer Sales Market Outlook

The global Cycle Computer Sales Market was valued at approximately USD 1.5 billion in 2022 and is projected to reach USD 2.7 billion by 2030, growing at a compound annual growth rate (CAGR) of 8.1% during the forecast period of 2023 to 2030. The growth of this market can be attributed to a significant increase in cycling as a popular fitness activity and commuting mode, coupled with technological advancements in cycle computer features such as GPS tracking and connectivity with mobile devices. The rise in health consciousness among consumers is pushing the demand for fitness tracking devices, which includes cycle computers. Furthermore, government initiatives promoting cycling as an eco-friendly mode of transport are also contributing to market expansion. The growing trend of competitive cycling and the adoption of smart technology within sports equipment are acting as additional catalysts for this market's growth.

Growth Factor of the Market

The growth of the Cycle Computer Sales Market is propelled by several interlinked factors. Firstly, the increasing popularity of cycling among diverse demographics, including fitness enthusiasts and commuters, has led to a robust demand for cycle computers equipped with various features. The ongoing advancements in technology, such as the integration of smartphone connectivity and enhanced GPS functionalities, have also made cycle computers more appealing to consumers. Additionally, the rise of e-commerce platforms has simplified the purchasing process, enabling easier access to a wider range of products and brands. Furthermore, the growing trend toward health and fitness awareness among individuals has prompted many to opt for cycling as a viable and enjoyable exercise option, thereby stimulating the market. Lastly, the ongoing urbanization and infrastructural development are facilitating the creation of bike-friendly environments, encouraging more people to cycle regularly.

Key Highlights of the Market

• The market is experiencing an increase in demand for smart and GPS cycle computers due to advancements in technology.
• Growing health consciousness is promoting cycling as a preferred fitness activity among various age groups.
• Online retail channels are gaining traction, providing consumers with a broader selection and competitive pricing.
• Government initiatives aimed at promoting cycling as a sustainable transport option are positively influencing market growth.
• Emerging fitness trends and events are driving interest in high-performance cycle computers among serious cyclists.

By Product Type

Wired Cycle Computers:

Wired cycle computers represent a traditional category of cycle computing devices that are favored for their reliability and straightforward installation. These devices connect directly to the bike through a cable, which can enhance their operational durability and reduce the risk of connectivity issues encountered with wireless models. The wired computers typically focus on essential metrics such as speed, distance, and time, making them an economical choice for casual cyclists who do not require advanced features. However, with the increasing preference for wireless and smart technologies, the wired segment is witnessing moderate growth, appealing primarily to budget-conscious consumers or those who prioritize straightforward functionalities over cutting-edge features.

Wireless Cycle Computers:

Wireless cycle computers have increasingly become the preferred choice among cyclists due to their ease of use and installation. These devices eliminate the need for cumbersome wiring, allowing for a cleaner aesthetic on the bike. Wireless models utilize sensors that communicate via radio signals, offering freedom of movement and installation flexibility. They generally provide a variety of features, including speed, distance, average speed, and even programmable functions. The growing trend towards minimalistic and high-tech cycling gear significantly boosts the demand for wireless cycle computers, particularly among recreational and serious cyclists looking for convenience and enhanced performance tracking.

GPS Cycle Computers:

GPS cycle computers are at the forefront of technological advancement in the cycling sector, offering advanced navigation capabilities and real-time tracking features. These devices leverage satellite technology to provide cyclists with detailed route information, elevation data, and performance metrics that are critical for both leisure and competitive riding. GPS cycle computers often come equipped with connectivity options for syncing with smartphones and fitness apps, allowing users to analyze their rides and share their experiences on social media platforms. The increasing popularity of outdoor cycling adventures and competitions is significantly driving the growth of the GPS cycle computer segment, as cyclists seek tools that enhance their riding experience and provide comprehensive performance insights.

Smart Cycle Computers:

Smart cycle computers represent the latest evolution in cycling technology, integrating advanced sensors and analytics with extensive connectivity options. These devices not only track fundamental metrics like speed and distance but also utilize cloud services for data storage and analysis. Smart cycle computers often connect with mobile applications, offering functionalities such as route planning, social sharing, and personalized coaching. This segment is rapidly gaining traction among tech-savvy cyclists and fitness enthusiasts, who are keen on optimizing their performance and enjoying a more interactive cycling experience. As the demand for smart wearable technology continues to rise, smart cycle computers are positioned for strong growth in the coming years.

Cadence Sensors:

Cadence sensors are specialized devices designed to monitor the pedaling rate of cyclists, providing critical feedback on their cycling efficiency and performance. These sensors can be standalone devices or integrated into smart cycle computers, offering cyclists valuable insights into their pedaling technique. By providing data on revolutions per minute (RPM), cadence sensors help cyclists adjust their pedaling strategy for improved power output and endurance. The increasing focus on performance metrics among serious cyclists is driving the demand for cadence sensors, as athletes strive to enhance their training regimens and performance outcomes.

By Application

Road Biking:

Road biking is a prominent application segment for cycle computers, primarily driven by the increasing popularity of road cycling as a sport and recreational activity. Cyclists engaged in road biking often seek accurate data to monitor their speed, distance, and performance over long routes. Cycle computers designed for road biking usually feature advanced navigation options and connectivity to cycling apps that help cyclists plan and record their rides. The growing trend of competitive road cycling events further propels the demand for specialized cycle computers that meet the unique needs of road cyclists, enabling them to optimize their training and performance levels.

Mountain Biking:

Mountain biking is an exhilarating activity that often requires rugged and durable cycle computers that can withstand various environmental conditions. The mountain biking segment tends to favor devices equipped with features like GPS tracking, altimeter readings, and a robust build to endure rough terrains. Cyclists in this category seek performance metrics that help them navigate trails and monitor their performance in challenging environments. As mountain biking continues to grow both as a competition and recreational activity, the demand for specialized cycle computers tailored for off-road biking is also on the rise, contributing to overall market growth.

Commuting:

The commuting segment is witnessing rapid growth as more individuals opt for cycling as an eco-friendly and health-conscious mode of transportation. Cycle computers designed for commuting generally focus on essential features such as speed, distance, and trip duration. With urbanization and increasing traffic congestion, commuters are looking for simple yet effective tools to enhance their cycling experience. Many modern cycle computers cater to this segment by providing easy installation, durability, and connectivity features that can sync with navigation apps to assist in route planning. The shift towards sustainable commuting is likely to continue driving growth in this segment.

Fitness Tracking:

The fitness tracking segment has seen significant growth as individuals increasingly prioritize health and fitness. Cycle computers that offer fitness tracking capabilities are designed to monitor various metrics, such as heart rate, calories burned, and miles cycled, allowing users to set and achieve fitness goals. These devices often come with mobile app integration, enabling users to track their progress and participate in challenges with friends or fellow cyclists. As the fitness trend expands, the demand for cycle computers that focus on fitness tracking features is anticipated to grow, appealing to a wide range of users from casual riders to serious athletes.

Racing:

The racing segment is characterized by a high demand for advanced cycle computers that provide precise data and competitive advantages to racers. Cyclists engaged in racing require performance metrics that are accurate and real-time, including speed, cadence, and power output. Cycle computers tailored for racing often feature sophisticated algorithms and connectivity options to analyze performance data post-race. As more people participate in competitive cycling events, the need for specialized cycle computers designed for racing will continue to drive this segment's growth, attracting serious cyclists looking to enhance their competitive edge.

By Distribution Channel

Online Retailers:

Online retailers have become a dominant distribution channel for cycle computers, driven by the convenience and vast selection they offer consumers. E-commerce platforms allow customers to compare prices, read reviews, and access a wide variety of brands and models from the comfort of their homes. The recent pandemic has accelerated the shift toward online shopping, with many consumers opting for digital purchases over traditional brick-and-mortar options. Online retailers often provide exclusive deals and promotions that can attract price-sensitive buyers, further boosting their market share in cycle computer sales. As consumer habits evolve, the online retail channel is expected to continue expanding its influence in the market.

Specialty Bike Shops:

Specialty bike shops are crucial distribution channels for cycle computers, offering personalized service and in-depth product knowledge to customers. These shops typically cater to enthusiasts and serious cyclists, providing access to high-quality and specialized products that may not be available through mainstream retailers. The staff in these shops often have extensive experience and can offer valuable insights and recommendations tailored to individual cycling needs. The personalized shopping experience and the ability to physically examine products before making a purchase are significant advantages of specialty bike shops, ensuring their continued relevance in the market.

Sporting Goods Stores:

Sporting goods stores serve as another essential distribution channel for cycle computers, appealing to a broad audience of casual cyclists and fitness enthusiasts. These stores typically carry a range of brands and models, making it easier for consumers to find products that fit their budget and performance requirements. The visibility of cycle computers in sporting goods stores, alongside other fitness gear, encourages impulse purchases and introduces cycling technology to new customers. As consumers increasingly recognize the benefits of cycle computers for enhancing their cycling experience, sporting goods stores are likely to play an important role in market expansion.

Department Stores:

Department stores have traditionally offered a variety of consumer products, including cycle computers, catering to a diverse range of customers. While their selection may be more limited compared to specialty shops or online retailers, department stores attract price-sensitive buyers who prioritize accessibility and convenience. The presence of cycle computers in department stores can help raise awareness among casual cyclists and beginners looking for entry-level products. As consumer preferences shift towards convenience and multi-category shopping, department stores will continue to contribute to cycle computer sales.

Direct to Consumer:

Direct to consumer (DTC) sales have gained traction as more manufacturers adopt this model to connect directly with customers. By eliminating intermediaries, companies can offer competitive pricing, personalized shopping experiences, and direct customer support. DTC brands often leverage social media and digital marketing to engage with their audience and build brand loyalty, creating a unique community around their products. As consumers increasingly value transparency and direct relationships with brands, the DTC channel is expected to continue growing, particularly among younger demographics who are more inclined to shop online.

By Price Range

Budget:

The budget segment of the cycle computer market caters to entry-level cyclists and casual users seeking affordable options. Budget cycle computers typically provide essential features such as speed, distance, and time without the frills of advanced technology. These products are designed for users who prioritize functionality over high-tech features, making them ideal for those who cycle occasionally or for fun. Despite the competitive pricing, manufacturers in this segment are focusing on maintaining quality to attract a broader customer base while still appealing to budget-conscious consumers.

Mid-Range:

The mid-range segment offers a balance between affordability and advanced features, appealing to a more diverse audience of cyclists. These cycle computers often include additional functionalities such as GPS tracking, heart rate monitoring, and connectivity to mobile applications. Mid-range products are typically favored by recreational cyclists who are more engaged in fitness and performance but may not require the high-end features of premium models. As more consumers become aware of the benefits of cycle computers, the mid-range segment is expected to experience consistent growth, catering to a wide range of users.

Premium:

The premium segment features high-performance cycle computers equipped with the latest technology and advanced features tailored for serious cyclists and fitness enthusiasts. These devices often include GPS navigation, comprehensive performance metrics, and connectivity to various fitness platforms. Premium cycle computers are designed to enhance the cycling experience, providing cyclists with data-driven insights to optimize their performance. As cycling becomes more popular as both a fitness activity and a competitive sport, the demand for premium cycle computers is expected to rise, driven by the desire for advanced features and superior performance.

Luxury:

The luxury segment of the cycle computer market caters to elite cyclists and enthusiasts who seek the best in technology and design. Luxury cycle computers often boast cutting-edge features, high-quality materials, and customizable options. These devices are typically priced at a premium and are designed to offer exceptional performance, often used by professional cyclists and serious athletes. The luxury segment is witnessing growth as more consumers are willing to invest in high-end technology that offers precision and performance, contributing to the overall expansion of the cycle computer market.

Professional:

The professional segment represents the pinnacle of cycle computer technology, designed specifically for competitive athletes and serious racers. These devices provide unparalleled accuracy, advanced telemetry, and a range of features that cater to the most demanding cycling needs. Professional cycle computers often include performance analytics, customizable training programs, and compatibility with various sensors and devices. As the competitive cycling landscape evolves and more athletes seek to optimize their performance, the professional segment is anticipated to see robust growth, driven by the demand for precision and performance-enhancing technology.

By Region

North America is one of the leading regions in the Cycle Computer Sales Market, with a market value exceeding USD 600 million in 2022. This dominance can be attributed to the high adoption of cycling as a recreational and competitive sport, supported by extensive cycling infrastructure and a robust fitness culture. The presence of major cycling brands and advanced technological innovations within the region further bolsters growth. The CAGR for this region is projected at approximately 7.5%, driven by increasing interest in health and wellness, coupled with the rise in cycling events and competitions.

Europe follows closely as a strong market for cycle computers, with a valuation of around USD 500 million in 2022. The region boasts a rich cycling culture, with countries like the Netherlands and Denmark known for their cycling-friendly policies. The emphasis on environmental sustainability and the promotion of cycling as an eco-friendly mode of transport are key drivers for market growth in Europe. As consumers become increasingly health-conscious and seek advanced cycling technologies, the European market is poised for steady expansion, with a projected CAGR of 7.0% through 2030.

Opportunities

The Cycle Computer Sales Market is poised for significant growth opportunities driven by several emerging trends in consumer behavior and technology. First, the increasing popularity of cycling as a recreational activity and a viable mode of transport in urban areas presents a vast market potential. Various government initiatives promoting cycling, such as bike-to-work schemes and urban infrastructure improvements, are likely to encourage more individuals to take up cycling, leading to an increased demand for cycle computers. Moreover, as more consumers become health-conscious, the integration of fitness tracking features into cycle computers presents an opportunity to attract a broader audience, including non-cyclists interested in fitness. Additionally, the growing trend of smart technology and the Internet of Things (IoT) in consumer electronics can be leveraged to create innovative cycle computers that provide unique features and connectivity options, enhancing the user experience.

Furthermore, the rise of e-commerce as a primary purchasing channel offers significant growth opportunities for manufacturers and retailers alike. With more consumers opting to shop online, brands can reach a wider audience and provide tailored marketing strategies to engage potential customers effectively. The rise of smart cycling communities and social media platforms can also serve as effective marketing tools, fostering a culture around cycling that drives demand for cycle computers. Brands that invest in understanding consumer preferences and innovate to meet emerging demands are likely to secure a competitive advantage in the growing market. Additionally, the potential for partnerships with fitness apps and platforms can create synergies that enhance product offerings, leading to increased market penetration.

Threats

Despite the significant growth potential in the Cycle Computer Sales Market, there are several threats that could hinder progress. One of the major challenges is the increasing competition in the market, leading to price wars and reduced profit margins for companies. As more brands enter this lucrative market, the competition becomes fiercer, which could result in lower prices and potentially compromise product quality. Additionally, the rapid pace of technological advancement means that companies must continuously innovate or risk obsolescence. Failure to keep up with consumer expectations for features and functionalities can lead to loss of market share to more agile competitors. Moreover, fluctuations in raw material prices and supply chain disruptions can impact production costs and availability, further threatening profitability.

Another significant threat is the risk of cybersecurity issues, particularly as more cycle computers incorporate connectivity features. As devices become increasingly integrated with mobile apps and IoT networks, they may be vulnerable to hacking or data breaches, which can undermine consumer trust. Additionally, changing consumer preferences and lifestyle trends can impact demand. For instance, if a broader swath of the population shifts towards other fitness activities or transportation methods, it could adversely affect the cycle computer market. Brands must remain vigilant and responsive to these changes to ensure their longevity and success in the evolving marketplace.

Competitor Outlook

• Garmin Ltd.
• Cateye Co., Ltd.
• Wahoo Fitness
• Sigma Sport GmbH
• Lezyne
• Polar Electro
• Bryton Inc.
• SRM GmbH
• VDO Cycle Data GmbH
• XOSS Technology Co., Ltd.
• BikeInfo
• Sigma Sport
• Trek Bicycle Corporation
• Shimano Inc.
• K-Edge

The competitive landscape of the Cycle Computer Sales Market is characterized by a mix of established brands and emerging players, each vying for market share through innovation and superior product offerings. Major companies like Garmin and Cateye dominate the market, leveraging their extensive experience and technology advancements to develop high-quality cycle computers that cater to diverse user needs. Garmin, for instance, is well-known for its GPS technology integration and user-friendly interfaces, making it a favorite among both casual and competitive cyclists. Cateye, with its long-standing reputation in the cycling industry, continuously innovates to retain its loyal customer base while attracting new users with affordable yet effective products.

Wahoo Fitness stands out as a key player by focusing on connectivity and smartphone integration, catering particularly to tech-savvy cyclists who desire seamless data sharing and performance insights. The company's innovative approach positions it effectively within the smart cycle computer segment, attracting a younger demographic keen on using technology to enhance their cycling experience. Other notable players like Sigma Sport and Polar Electro leverage their expertise in fitness tracking to expand their product offerings, catering to health-conscious consumers. These companies are investing heavily in research and development to introduce advanced features, stay competitive and address evolving consumer preferences.

Emerging companies and startups are also making significant strides in the market by introducing niche products and focusing on specific consumer segments. Brands like Bryton and Lezyne offer unique selling propositions, such as compact designs and affordable pricing, appealing to budget-conscious consumers and casual cyclists. The competitive environment is fueled by frequent product launches, collaborations, and technological advancements, with companies striving to differentiate themselves through unique features, design, and marketing strategies. As consumer preferences continue to evolve and the demand for innovative cycling solutions grows, the competitive landscape is likely to witness further transformations.

• 1 Appendix

  • 1.1 List of Tables
  • 1.2 List of Figures

• 2 Introduction

  • 2.1 Market Definition
  • 2.2 Scope of the Report
  • 2.3 Study Assumptions
  • 2.4 Base Currency & Forecast Periods

• 3 Market Dynamics

  • 3.1 Market Growth Factors
  • 3.2 Economic & Global Events
  • 3.3 Innovation Trends
  • 3.4 Supply Chain Analysis

• 4 Consumer Behavior

  • 4.1 Market Trends
  • 4.2 Pricing Analysis
  • 4.3 Buyer Insights

• 5 Key Player Profiles

  • 5.1 K-Edge
    • 5.1.1 Business Overview
    • 5.1.2 Products & Services
    • 5.1.3 Financials
    • 5.1.4 Recent Developments
    • 5.1.5 SWOT Analysis
  • 5.2 Lezyne
    • 5.2.1 Business Overview
    • 5.2.2 Products & Services
    • 5.2.3 Financials
    • 5.2.4 Recent Developments
    • 5.2.5 SWOT Analysis
  • 5.3 BikeInfo
    • 5.3.1 Business Overview
    • 5.3.2 Products & Services
    • 5.3.3 Financials
    • 5.3.4 Recent Developments
    • 5.3.5 SWOT Analysis
  • 5.4 SRM GmbH
    • 5.4.1 Business Overview
    • 5.4.2 Products & Services
    • 5.4.3 Financials
    • 5.4.4 Recent Developments
    • 5.4.5 SWOT Analysis
  • 5.5 Bryton Inc.
    • 5.5.1 Business Overview
    • 5.5.2 Products & Services
    • 5.5.3 Financials
    • 5.5.4 Recent Developments
    • 5.5.5 SWOT Analysis
  • 5.6 Garmin Ltd.
    • 5.6.1 Business Overview
    • 5.6.2 Products & Services
    • 5.6.3 Financials
    • 5.6.4 Recent Developments
    • 5.6.5 SWOT Analysis
  • 5.7 Sigma Sport
    • 5.7.1 Business Overview
    • 5.7.2 Products & Services
    • 5.7.3 Financials
    • 5.7.4 Recent Developments
    • 5.7.5 SWOT Analysis
  • 5.8 Shimano Inc.
    • 5.8.1 Business Overview
    • 5.8.2 Products & Services
    • 5.8.3 Financials
    • 5.8.4 Recent Developments
    • 5.8.5 SWOT Analysis
  • 5.9 Polar Electro
    • 5.9.1 Business Overview
    • 5.9.2 Products & Services
    • 5.9.3 Financials
    • 5.9.4 Recent Developments
    • 5.9.5 SWOT Analysis
  • 5.10 Wahoo Fitness
    • 5.10.1 Business Overview
    • 5.10.2 Products & Services
    • 5.10.3 Financials
    • 5.10.4 Recent Developments
    • 5.10.5 SWOT Analysis
  • 5.11 Cateye Co., Ltd.
    • 5.11.1 Business Overview
    • 5.11.2 Products & Services
    • 5.11.3 Financials
    • 5.11.4 Recent Developments
    • 5.11.5 SWOT Analysis
  • 5.12 Sigma Sport GmbH
    • 5.12.1 Business Overview
    • 5.12.2 Products & Services
    • 5.12.3 Financials
    • 5.12.4 Recent Developments
    • 5.12.5 SWOT Analysis
  • 5.13 VDO Cycle Data GmbH
    • 5.13.1 Business Overview
    • 5.13.2 Products & Services
    • 5.13.3 Financials
    • 5.13.4 Recent Developments
    • 5.13.5 SWOT Analysis
  • 5.14 Trek Bicycle Corporation
    • 5.14.1 Business Overview
    • 5.14.2 Products & Services
    • 5.14.3 Financials
    • 5.14.4 Recent Developments
    • 5.14.5 SWOT Analysis
  • 5.15 XOSS Technology Co., Ltd.
    • 5.15.1 Business Overview
    • 5.15.2 Products & Services
    • 5.15.3 Financials
    • 5.15.4 Recent Developments
    • 5.15.5 SWOT Analysis

• 6 Market Segmentation

  • 6.1 Cycle Computer Sales Market, By Application
    • 6.1.1 Road Biking
    • 6.1.2 Mountain Biking
    • 6.1.3 Commuting
    • 6.1.4 Fitness Tracking
    • 6.1.5 Racing
  • 6.2 Cycle Computer Sales Market, By Price Range
    • 6.2.1 Budget
    • 6.2.2 Mid-Range
    • 6.2.3 Premium
    • 6.2.4 Luxury
    • 6.2.5 Professional
  • 6.3 Cycle Computer Sales Market, By Product Type
    • 6.3.1 Wired Cycle Computers
    • 6.3.2 Wireless Cycle Computers
    • 6.3.3 GPS Cycle Computers
    • 6.3.4 Smart Cycle Computers
    • 6.3.5 Cadence Sensors
  • 6.4 Cycle Computer Sales Market, By Distribution Channel
    • 6.4.1 Online Retailers
    • 6.4.2 Specialty Bike Shops
    • 6.4.3 Sporting Goods Stores
    • 6.4.4 Department Stores
    • 6.4.5 Direct to Consumer

• 7 Competitive Analysis

  • 7.1 Key Player Comparison
  • 7.2 Market Share Analysis
  • 7.3 Investment Trends
  • 7.4 SWOT Analysis

• 8 Research Methodology

  • 8.1 Analysis Design
  • 8.2 Research Phases
  • 8.3 Study Timeline

• 9 Future Market Outlook

  • 9.1 Growth Forecast
  • 9.2 Market Evolution

• 10 Geographical Overview

  • 10.1 Europe - Market Analysis
    • 10.1.1 By Country
      • 10.1.1.1 UK
      • 10.1.1.2 France
      • 10.1.1.3 Germany
      • 10.1.1.4 Spain
      • 10.1.1.5 Italy
  • 10.2 Asia Pacific - Market Analysis
    • 10.2.1 By Country
      • 10.2.1.1 India
      • 10.2.1.2 China
      • 10.2.1.3 Japan
      • 10.2.1.4 South Korea
  • 10.3 Latin America - Market Analysis
    • 10.3.1 By Country
      • 10.3.1.1 Brazil
      • 10.3.1.2 Argentina
      • 10.3.1.3 Mexico
  • 10.4 North America - Market Analysis
    • 10.4.1 By Country
      • 10.4.1.1 USA
      • 10.4.1.2 Canada
  • 10.5 Cycle Computer Sales Market by Region
  • 10.6 Middle East & Africa - Market Analysis
    • 10.6.1 By Country
      • 10.6.1.1 Middle East
      • 10.6.1.2 Africa

• 11 Global Economic Factors

  • 11.1 Inflation Impact
  • 11.2 Trade Policies

• 12 Technology & Innovation

  • 12.1 Emerging Technologies
  • 12.2 AI & Digital Trends
  • 12.3 Patent Research

• 13 Investment & Market Growth

  • 13.1 Funding Trends
  • 13.2 Future Market Projections

• 14 Market Overview & Key Insights

  • 14.1 Executive Summary
  • 14.2 Key Trends
  • 14.3 Market Challenges
  • 14.4 Regulatory Landscape

Segments Analyzed in the Report

The global Cycle Computer Sales market is categorized based on

By Product Type

• Wired Cycle Computers
• Wireless Cycle Computers
• GPS Cycle Computers
• Smart Cycle Computers
• Cadence Sensors

By Application

• Road Biking
• Mountain Biking
• Commuting
• Fitness Tracking
• Racing

By Distribution Channel

• Online Retailers
• Specialty Bike Shops
• Sporting Goods Stores
• Department Stores
• Direct to Consumer

By Price Range

• Budget
• Mid-Range
• Premium
• Luxury
• Professional

By Region

• North America
• Europe
• Asia Pacific
• Latin America
• Middle East & Africa

Key Players

• Garmin Ltd.
• Cateye Co., Ltd.
• Wahoo Fitness
• Sigma Sport GmbH
• Lezyne
• Polar Electro
• Bryton Inc.
• SRM GmbH
• VDO Cycle Data GmbH
• XOSS Technology Co., Ltd.
• BikeInfo
• Sigma Sport
• Trek Bicycle Corporation
• Shimano Inc.
• K-Edge