Bidet

Bidet Market Outlook

The global bidet market is projected to reach approximately USD 1.5 billion by 2035, growing at a CAGR of around 8.4% from 2025 to 2035. This growth trajectory is primarily fueled by increasing awareness of personal hygiene, rising disposable incomes, and a growing preference for eco-friendly bathroom products. Moreover, the evolution of smart bathroom solutions and technological advancements in bidet designs are further propelling the market. The ongoing urbanization and changing consumer lifestyles, particularly in developing regions, are also acting as significant growth factors. In addition, the focus on sustainable living and reducing water wastage is encouraging consumers to opt for bidets, thereby enhancing the market's potential.

Growth Factor of the Market

Several growth factors are driving the expansion of the bidet market. Firstly, increased awareness of the health benefits associated with bidet use, including improved hygiene and comfort, is influencing consumer behavior significantly. Secondly, the rise in global population and urbanization, particularly in emerging economies, has led to a higher demand for modern sanitary solutions, including bidets. Additionally, the growing trend of bathroom renovations and the integration of advanced technologies into bathroom fixtures, such as heated seats and adjustable water pressure, are making bidets more appealing to consumers. Environmental concerns regarding toilet paper consumption and waste are prompting a shift towards bidets as a more sustainable alternative. Lastly, a shift in societal attitudes towards personal hygiene and cleanliness is further reinforcing the demand for bidets.

Key Highlights of the Market

• The market is anticipated to witness a robust CAGR of 8.4% from 2025 to 2035.
• Technological advancements, including smart features in electric bidets, are becoming increasingly popular.
• North America is expected to hold a significant share of the market, attributed to rising health consciousness among consumers.
• Online sales channels are rapidly growing, making bidets more accessible to a wider audience.
• Consumer preference is shifting towards eco-friendly and water-efficient products, driving innovation in product designs.

By Product Type

Electric Bidet:

Electric bidets are one of the fastest-growing segments in the bidet market, primarily due to their enhanced features and user-friendly designs. These bidets typically come equipped with adjustable water temperature, pressure controls, heated seating, and even air-drying capabilities, which provide an unparalleled level of comfort and convenience. The demand for electric bidets is particularly high among consumers seeking luxury bathroom experiences. The integration of smart technology, such as remote controls and app-based functionalities, is further appealing to tech-savvy consumers. In regions like North America and Europe, where the trend of smart homes is gaining traction, the adoption of electric bidets is expected to increase significantly in the coming years.

Non-Electric Bidet:

Non-electric bidets are gaining popularity in various markets due to their simplicity and affordability. These bidets often come in standalone or integrated designs without the need for electrical connections, making them an ideal option for households with limited access to electrical installations. Consumers are increasingly recognizing the benefits of non-electric bidets, such as ease of installation and lower maintenance costs. Furthermore, their eco-friendliness, as they do not consume energy or water unnecessarily, makes them appealing to environmentally conscious consumers. This segment is particularly prominent in Europe and Asia, where traditional bathroom setups still favor non-electric options.

Portable Bidet:

Portable bidets are becoming a popular choice among consumers who prioritize travel and convenience. Typically designed for ease of use and transport, these bidets are lightweight and can be easily carried in bags, making them perfect for both home and travel use. The growing trend of eco-friendly living and the increasing number of health-conscious travelers are driving the demand for portable bidets. Consumers appreciate the sanitary benefits of using a bidet while on the go, especially in locations where traditional toilet paper may not be readily available. As more people become aware of personal hygiene practices, the market for portable bidets is expected to expand rapidly.

Built-In Bidet:

Built-in bidets, often integrated with toilets, are increasingly favored in modern bathroom designs, especially in upscale homes and hotels. These bidets offer a sleek and seamless appearance while eliminating the need for separate fixtures, making them space-efficient. The convenience of having a bidet directly attached to the toilet appeals to consumers seeking an all-in-one solution for their hygiene needs. As luxury and smart home trends continue to grow, built-in bidets are expected to witness heightened demand in markets where consumers are willing to invest in high-quality bathroom fixtures.

Bidet Attachments:

Bidet attachments provide an economical and practical solution for converting standard toilets into bidet-equipped ones. These devices are easy to install and do not require significant plumbing changes, making them an attractive option for renters or those looking for budget-friendly bathroom upgrades. As awareness of bidet benefits continues to rise, more consumers are opting for attachments as a way to enhance their existing toilets without the need for a full bidet installation. The convenience, affordability, and eco-friendliness associated with bidet attachments are driving their popularity in various regions, particularly among younger consumers and those who prioritize personal hygiene.

By Application

Residential:

The residential application segment dominates the bidet market, driven by increasing consumer awareness of personal hygiene and comfort. More homeowners are incorporating bidets into their bathrooms as they recognize the numerous health benefits associated with their use. Bidets offer an eco-friendly alternative to toilet paper, significantly reducing waste while ensuring a higher standard of cleanliness. The trend of home renovations and the rise in luxury bathroom designs have also contributed to the higher adoption rates of bidets in residential settings. Furthermore, as awareness grows, the demand for bidets among families, especially those with young children and elderly members, is anticipated to increase steadily.

Commercial:

The commercial segment of the bidet market is on the rise, particularly in establishments such as hotels, restaurants, and public restrooms. Businesses are rapidly recognizing the importance of providing enhanced hygiene facilities to their patrons, as well as the competitive advantage that comes from offering modern amenities. The growing trend of health and wellness in the hospitality industry has led to increased investment in high-quality bathroom fixtures, including bidets, offering guests a luxurious experience. Furthermore, public facilities are adopting bidets as a means of promoting hygiene and reducing the use of toilet paper, aligning with the eco-friendly practices that many consumers expect from businesses today.

By Distribution Channel

Online Stores:

Online stores are becoming the preferred distribution channel for consumers purchasing bidets, as they offer convenience, a wide selection of products, and competitive pricing. The rise of e-commerce has revolutionized the way consumers shop for bathroom fixtures, allowing them to compare different models, read reviews, and make informed purchasing decisions from the comfort of their homes. Additionally, online retailers often provide better deals and discounts, which further attracts budget-conscious consumers. The ongoing trend of digital shopping is expected to continue to bolster the online segment of the bidet market, especially as more consumers seek to buy direct from manufacturers through their websites.

Supermarkets/Hypermarkets:

Supermarkets and hypermarkets play a significant role in the distribution of bidets, especially for consumers who prefer a tactile shopping experience. These retail outlets often carry a range of bidet products, allowing customers to see and evaluate them before purchase. The convenience of one-stop shopping supports the growth of this distribution channel, as consumers can find everything they need for their bathrooms in one location. Additionally, the presence of knowledgeable staff can help guide customers in selecting the right bidet for their needs, enhancing the overall shopping experience. As the popularity of bidets increases, supermarkets and hypermarkets are expected to expand their product offerings to meet consumer demand.

Specialty Stores:

Specialty stores, such as bath and kitchen showrooms, cater to consumers seeking expert advice and exclusive products. These outlets often carry higher-end bidet options and provide a curated selection of fixtures tailored to specific customer needs. Consumers who visit specialty stores tend to be more discerning and are often looking for quality and design. These stores can offer demonstrations and personalized assistance, making the shopping experience more engaging. As the bidet market continues to grow, specialty stores will likely see an increase in foot traffic from consumers looking to enhance their bathrooms with sophisticated fixtures.

Plumbing Supply Stores:

Plumbing supply stores are critical distribution channels for bidets, particularly for contractors and builders who are involved in new constructions or renovations. These stores typically offer a robust selection of bidet models, components, and accessories, catering to both professional and DIY consumers. The expertise of plumbing supply staff is invaluable for consumers seeking technical advice or recommendations on the best products for their projects. As the trend of bathroom renovations grows, plumbing supply stores are positioned to become essential destinations for consumers looking to incorporate bidets into their bathrooms.

By Material Type

Plastic:

Plastic is one of the most commonly used materials in the manufacturing of bidets due to its lightweight, cost-effective nature and ease of installation. Plastic bidets are often favored for their durability and resistance to corrosion, making them ideal for both residential and commercial settings. In addition, advancements in plastic technology have led to the development of high-quality, aesthetically pleasing designs that can mimic the appearance of more expensive materials. The affordability of plastic bidets makes them an attractive option for budget-conscious consumers, especially in regions where traditional bathroom fixtures may be less accessible.

Stainless Steel:

Stainless steel bidets are gaining popularity due to their modern and sleek appearance, coupled with exceptional durability and resistance to rust. These bidets are particularly appealing to consumers looking for a long-lasting solution that can withstand heavy usage in commercial environments. Stainless steel is also easy to clean and maintain, making it a hygienic choice for bathrooms. Additionally, the stylish design of stainless steel bidets contributes to the overall aesthetic of modern bathroom spaces. As consumers increasingly prioritize both functionality and design, the demand for stainless steel bidets is expected to rise.

Ceramic:

Ceramic is a traditional material that remains a popular choice for bidet manufacturing due to its timeless appeal and excellent durability. Ceramic bidets are known for their robust construction and ability to maintain a clean appearance over time, making them ideal for residential settings. They are available in a variety of designs and colors, allowing consumers to choose options that fit their personal style and bathroom décor. The longevity and low maintenance of ceramic bidets contribute to their sustained popularity, especially among homeowners who value quality and elegance in their bathroom fixtures.

Others:

In addition to plastic, stainless steel, and ceramic, the bidet market also includes products made from alternative materials such as glass and wood. These materials offer unique aesthetic qualities and can cater to niche markets seeking bespoke designs for their bathrooms. Glass bidets, for instance, provide an ultra-modern look but require careful handling and maintenance. Wooden bidets, while less common, can add a warm and organic touch to bathroom spaces, appealing to consumers who prioritize natural materials. As designers continue to explore innovative materials, the "others" segment of the bidet market is likely to expand, attracting consumers looking for distinctive and stylish options.

By Region

The North American region is poised to dominate the bidet market, accounting for approximately 35% of the global share by 2035. The increasing health consciousness among consumers, coupled with a growing acceptance of bidets as a viable alternative to toilet paper, is driving this trend. The presence of established companies offering innovative solutions also contributes to North America's significant market share. Furthermore, the region is witnessing a rise in luxury bathroom renovations, wherein bidets are being integrated into modern designs. The CAGR for this region is projected to be around 8.0%, reflecting steady growth as consumer attitudes continue to shift.

In contrast, the Asia Pacific region is expected to showcase the highest growth rate in the bidet market, with a projected CAGR of 9.2% from 2025 to 2035. Rapid urbanization, rising disposable incomes, and an increasing focus on hygiene are fuelling the demand for bidets in countries like Japan, South Korea, and India. Traditional practices in Japan have long embraced bidets, serving as a cultural norm that is now gradually gaining acceptance in other parts of Asia. The ongoing development of infrastructure and modern residential projects is further driving the market in this region, making it a critical area for future opportunities.

Opportunities

As the bidet market continues to expand, numerous opportunities are emerging for manufacturers and retailers alike. One significant opportunity lies in the growing trend of smart bathrooms. As consumers increasingly seek technological solutions that enhance convenience, bidet manufacturers can innovate by incorporating features such as touchless operation, customizable settings, and smartphone integration. This intersection of technology and comfort can attract a wider customer base, particularly among younger demographics who are more inclined towards smart home products. Additionally, there is potential for partnerships with interior designers and contractors who are engaged in high-end residential projects, fostering greater awareness and demand for premium bidet offerings.

Moreover, the global shift towards sustainable living presents another considerable opportunity for the bidet market. As consumers become more environmentally conscious, the demand for products that reduce waste and promote water conservation is increasing. Bidets are often viewed as an eco-friendly alternative to toilet paper, and marketing efforts can effectively highlight their sustainability benefits. Businesses can also explore eco-friendly materials and manufacturing processes to align with consumer values. Targeting markets that are still underpenetrated, particularly in regions like Latin America and the Middle East, can further drive growth as awareness of bidets and their advantages continues to increase.

Threats

While the bidet market exhibits significant growth potential, it is not without its challenges. One major threat is the cultural resistance to adopting bidets in certain regions, particularly in North America, where toilet paper is traditionally favored. This cultural barrier can hinder market penetration and slow down growth, as consumers may be reluctant to change their hygiene habits. Additionally, misconceptions regarding the use and maintenance of bidets can further impede widespread acceptance. Companies will need to invest in educational marketing strategies that effectively communicate the benefits and ease of use associated with bidets to overcome this resistance.

Another threat to the bidet market is the potential economic downturns that could impact consumer spending. During economic instability, discretionary spending on home improvements and luxury bathroom fixtures, including bidets, may decline. The market could also face increased competition from alternative hygiene solutions and personal care products that offer convenience or perceived value. Companies must stay vigilant and agile in their marketing and product development strategies to navigate these challenges and continue to drive growth in the face of potential economic pressures.

Competitor Outlook

• ToiletTree Products
• BidetMate
• TOTO Ltd.
• Kohler Co.
• American Standard Brands
• Brondell Inc.
• BioBidet
• AXENT Group
• Sanicare
• GROVE
• LUXE Bidet
• Ove Decors
• VOVO
• Washlet by TOTO
• Roca Sanitario S.A.

The competitive landscape of the bidet market is characterized by a mix of established players and emerging companies, all vying for market share in this rapidly growing segment. Major manufacturers are focusing on innovation, product differentiation, and expanding their distribution networks to reach consumers more effectively. Companies are investing in research and development to introduce advanced features, such as smart technology integration and customizable settings, which cater to the evolving preferences of consumers. Furthermore, strategic partnerships with retailers and online marketplaces are enabling manufacturers to enhance their visibility and accessibility in the market.

A notable player in the bidet market is TOTO Ltd., a renowned Japanese company that has been pioneering bidet technology for decades. TOTO is well-known for its innovative designs and high-quality products, such as its Washlet line, which incorporates advanced features like heated seats, warm water cleansing, and air dryers. The company's commitment to sustainability and eco-friendly practices has resonated with consumers, contributing to its strong market presence. As TOTO continues to innovate and expand its product offerings, it remains a significant force in shaping the future of the bidet market.

Kohler Co. is another key competitor that has made significant strides in the bidet market by offering a wide range of stylish and functional bidet solutions. Kohler’s focus on design and user experience has allowed it to capture a diverse consumer base, from luxury homeowners to budget-conscious buyers. The company’s bidet products often feature modern aesthetics and advanced functionality, appealing to consumers looking for both comfort and elegance. With a strong manufacturing backbone and a global presence, Kohler continues to be a leader in the bidet segment, leveraging its reputation for quality and innovation to drive growth.

• 1 Appendix

  • 1.1 List of Tables
  • 1.2 List of Figures

• 2 Introduction

  • 2.1 Market Definition
  • 2.2 Scope of the Report
  • 2.3 Study Assumptions
  • 2.4 Base Currency & Forecast Periods

• 3 Market Dynamics

  • 3.1 Market Growth Factors
  • 3.2 Economic & Global Events
  • 3.3 Innovation Trends
  • 3.4 Supply Chain Analysis

• 4 Consumer Behavior

  • 4.1 Market Trends
  • 4.2 Pricing Analysis
  • 4.3 Buyer Insights

• 5 Key Player Profiles

  • 5.1 VOVO
    • 5.1.1 Business Overview
    • 5.1.2 Products & Services
    • 5.1.3 Financials
    • 5.1.4 Recent Developments
    • 5.1.5 SWOT Analysis
  • 5.2 GROVE
    • 5.2.1 Business Overview
    • 5.2.2 Products & Services
    • 5.2.3 Financials
    • 5.2.4 Recent Developments
    • 5.2.5 SWOT Analysis
  • 5.3 BioBidet
    • 5.3.1 Business Overview
    • 5.3.2 Products & Services
    • 5.3.3 Financials
    • 5.3.4 Recent Developments
    • 5.3.5 SWOT Analysis
  • 5.4 Sanicare
    • 5.4.1 Business Overview
    • 5.4.2 Products & Services
    • 5.4.3 Financials
    • 5.4.4 Recent Developments
    • 5.4.5 SWOT Analysis
  • 5.5 BidetMate
    • 5.5.1 Business Overview
    • 5.5.2 Products & Services
    • 5.5.3 Financials
    • 5.5.4 Recent Developments
    • 5.5.5 SWOT Analysis
  • 5.6 TOTO Ltd.
    • 5.6.1 Business Overview
    • 5.6.2 Products & Services
    • 5.6.3 Financials
    • 5.6.4 Recent Developments
    • 5.6.5 SWOT Analysis
  • 5.7 Kohler Co.
    • 5.7.1 Business Overview
    • 5.7.2 Products & Services
    • 5.7.3 Financials
    • 5.7.4 Recent Developments
    • 5.7.5 SWOT Analysis
  • 5.8 LUXE Bidet
    • 5.8.1 Business Overview
    • 5.8.2 Products & Services
    • 5.8.3 Financials
    • 5.8.4 Recent Developments
    • 5.8.5 SWOT Analysis
  • 5.9 Ove Decors
    • 5.9.1 Business Overview
    • 5.9.2 Products & Services
    • 5.9.3 Financials
    • 5.9.4 Recent Developments
    • 5.9.5 SWOT Analysis
  • 5.10 AXENT Group
    • 5.10.1 Business Overview
    • 5.10.2 Products & Services
    • 5.10.3 Financials
    • 5.10.4 Recent Developments
    • 5.10.5 SWOT Analysis
  • 5.11 Brondell Inc.
    • 5.11.1 Business Overview
    • 5.11.2 Products & Services
    • 5.11.3 Financials
    • 5.11.4 Recent Developments
    • 5.11.5 SWOT Analysis
  • 5.12 Washlet by TOTO
    • 5.12.1 Business Overview
    • 5.12.2 Products & Services
    • 5.12.3 Financials
    • 5.12.4 Recent Developments
    • 5.12.5 SWOT Analysis
  • 5.13 Roca Sanitario S.A.
    • 5.13.1 Business Overview
    • 5.13.2 Products & Services
    • 5.13.3 Financials
    • 5.13.4 Recent Developments
    • 5.13.5 SWOT Analysis
  • 5.14 ToiletTree Products
    • 5.14.1 Business Overview
    • 5.14.2 Products & Services
    • 5.14.3 Financials
    • 5.14.4 Recent Developments
    • 5.14.5 SWOT Analysis
  • 5.15 American Standard Brands
    • 5.15.1 Business Overview
    • 5.15.2 Products & Services
    • 5.15.3 Financials
    • 5.15.4 Recent Developments
    • 5.15.5 SWOT Analysis

• 6 Market Segmentation

  • 6.1 Bidet Market, By Application
    • 6.1.1 Residential
    • 6.1.2 Commercial
  • 6.2 Bidet Market, By Product Type
    • 6.2.1 Electric Bidet
    • 6.2.2 Non-Electric Bidet
    • 6.2.3 Portable Bidet
    • 6.2.4 Built-In Bidet
    • 6.2.5 Bidet Attachments
  • 6.3 Bidet Market, By Material Type
    • 6.3.1 Plastic
    • 6.3.2 Stainless Steel
    • 6.3.3 Ceramic
    • 6.3.4 Others
  • 6.4 Bidet Market, By Distribution Channel
    • 6.4.1 Online Stores
    • 6.4.2 Supermarkets/Hypermarkets
    • 6.4.3 Specialty Stores
    • 6.4.4 Plumbing Supply Stores

• 7 Competitive Analysis

  • 7.1 Key Player Comparison
  • 7.2 Market Share Analysis
  • 7.3 Investment Trends
  • 7.4 SWOT Analysis

• 8 Research Methodology

  • 8.1 Analysis Design
  • 8.2 Research Phases
  • 8.3 Study Timeline

• 9 Future Market Outlook

  • 9.1 Growth Forecast
  • 9.2 Market Evolution

• 10 Geographical Overview

  • 10.1 Bidet Market by Region
  • 10.2 Europe - Market Analysis
    • 10.2.1 By Country
      • 10.2.1.1 UK
      • 10.2.1.2 France
      • 10.2.1.3 Germany
      • 10.2.1.4 Spain
      • 10.2.1.5 Italy
  • 10.3 Asia Pacific - Market Analysis
    • 10.3.1 By Country
      • 10.3.1.1 India
      • 10.3.1.2 China
      • 10.3.1.3 Japan
      • 10.3.1.4 South Korea
  • 10.4 Latin America - Market Analysis
    • 10.4.1 By Country
      • 10.4.1.1 Brazil
      • 10.4.1.2 Argentina
      • 10.4.1.3 Mexico
  • 10.5 North America - Market Analysis
    • 10.5.1 By Country
      • 10.5.1.1 USA
      • 10.5.1.2 Canada
  • 10.6 Middle East & Africa - Market Analysis
    • 10.6.1 By Country
      • 10.6.1.1 Middle East
      • 10.6.1.2 Africa

• 11 Global Economic Factors

  • 11.1 Inflation Impact
  • 11.2 Trade Policies

• 12 Technology & Innovation

  • 12.1 Emerging Technologies
  • 12.2 AI & Digital Trends
  • 12.3 Patent Research

• 13 Investment & Market Growth

  • 13.1 Funding Trends
  • 13.2 Future Market Projections

• 14 Market Overview & Key Insights

  • 14.1 Executive Summary
  • 14.2 Key Trends
  • 14.3 Market Challenges
  • 14.4 Regulatory Landscape

Segments Analyzed in the Report

The global Bidet market is categorized based on

By Product Type

• Electric Bidet
• Non-Electric Bidet
• Portable Bidet
• Built-In Bidet
• Bidet Attachments

By Application

• Residential
• Commercial

By Distribution Channel

• Online Stores
• Supermarkets/Hypermarkets
• Specialty Stores
• Plumbing Supply Stores

By Material Type

• Plastic
• Stainless Steel
• Ceramic
• Others

By Region

• North America
• Europe
• Asia Pacific
• Latin America
• Middle East & Africa

Key Players

• ToiletTree Products
• BidetMate
• TOTO Ltd.
• Kohler Co.
• American Standard Brands
• Brondell Inc.
• BioBidet
• AXENT Group
• Sanicare
• GROVE
• LUXE Bidet
• Ove Decors
• VOVO
• Washlet by TOTO
• Roca Sanitario S.A.