Basketball Shoes Sales

Basketball Shoes Sales Market Outlook

The global basketball shoes market is expected to reach a valuation of approximately USD 20 billion by 2035, growing at a compound annual growth rate (CAGR) of around 6.5% during the forecast period from 2025 to 2035. The increasing popularity of basketball as a sport, coupled with the rising number of casual players and enthusiasts, is significantly contributing to this growth. Additionally, the influence of professional athletes and endorsements from celebrities in promoting various brands and designs has led to a surge in demand for basketball footwear. The expansion of e-commerce platforms is also making it easier for consumers to access a wide range of basketball shoes, further driving market growth. Moreover, a shift towards athleisure, where basketball shoes are worn not only for sports but also as fashion statement pieces, is boosting sales in both professional and casual segments.

Growth Factor of the Market

Several factors are driving the growth of the basketball shoes market. Firstly, the rising participation in basketball at both professional and amateur levels is leading to an increased demand for specialized footwear. As schools, colleges, and sports academies promote basketball, many young individuals are becoming more invested in the sport, necessitating the purchase of quality basketball shoes. Secondly, advancements in shoe technology, such as improved cushioning, stability features, and lightweight materials, are attracting consumers who are looking for enhanced performance on the court. Thirdly, social media and digital marketing have played crucial roles in influencing consumer preferences, with brands leveraging platforms to showcase their latest offerings. Moreover, collaborations between sports brands and fashion designers have resulted in trendy basketball shoe designs that appeal to fashion-conscious consumers. Lastly, the growing trend of health and fitness is prompting more people to engage in sports, thereby boosting the demand for basketball shoes.

Key Highlights of the Market

• The global basketball shoes market is projected to reach USD 20 billion by 2035.
• The market is expected to grow at a CAGR of 6.5% from 2025 to 2035.
• Advanced shoe technology is a key factor driving consumer preferences.
• Collaborations between brands and fashion designers are creating unique offerings.
• The shift towards athleisure is expanding the market beyond professional use.

By Product Type

High-Top Basketball Shoes:

High-top basketball shoes are specifically designed to provide superior ankle support and stability, making them a popular choice among professional players and serious enthusiasts. These shoes often come with a higher cut around the ankle, which helps prevent injuries during intense gameplay. The cushioning systems integrated within high-tops are engineered to absorb impact and enhance comfort, which is essential during long hours on the court. Moreover, many high-top models feature advanced traction patterns on the outsole, ensuring excellent grip on various surfaces. Brands continuously innovate in this segment, producing high-tops that not only prioritize performance but also offer stylish designs appealing to consumers' fashion sensibilities.

Mid-Top Basketball Shoes:

Mid-top basketball shoes strike a balance between ankle support and mobility, making them a versatile option for both casual players and professionals. With a cut that sits between high-tops and low-tops, these shoes provide sufficient support while allowing for greater freedom of movement. This feature is particularly appealing to players who prefer quick lateral movements, which are crucial in basketball. Additionally, mid-tops often incorporate advanced materials and cushioning technologies that enhance comfort without compromising performance. The aesthetic appeal of mid-top basketball shoes has also gained popularity, as they can be easily integrated into everyday wear, leading to an increase in sales across both sporting and lifestyle markets.

Low-Top Basketball Shoes:

Low-top basketball shoes are favored for their lightweight design and freedom of movement, making them a popular choice among guards and players who prioritize agility. These shoes allow for greater flexibility of the ankle and are often designed with minimalistic aesthetics that cater to a younger demographic. The lightweight construction and breathability of materials used in low-tops enhance comfort during play, especially in warmer climates. Furthermore, low-tops are increasingly being adopted as lifestyle footwear, with consumers opting to wear them outside of the basketball court. As a result, brands are focusing on creating stylish low-top designs that appeal to a broader audience, contributing to the overall growth of this segment.

Performance Basketball Shoes:

Performance basketball shoes are engineered for optimal functionality on the basketball court, incorporating the latest advancements in technology to cater to serious athletes. These shoes typically feature specialized cushioning systems, responsive outsoles, and breathable uppers that enhance performance during gameplay. Brands invest heavily in research and development to create models that can withstand the rigors of professional play while providing maximum comfort and support. Performance basketball shoes are often endorsed by top athletes, which not only boosts their credibility but also drives sales as consumers aspire to emulate their favorite players. As this segment continues to evolve, we can expect innovations that push the boundaries of performance footwear even further.

Lifestyle Basketball Shoes:

Lifestyle basketball shoes have gained immense popularity as stylish alternatives to traditional sports footwear, appealing to consumers who may not play basketball but appreciate the aesthetic and comfort of these shoes. These models often incorporate retro designs, vibrant colorways, and fashionable elements, making them suitable for casual wear. Brands have recognized the growing trend of athleisure, which blurs the lines between athletic and everyday apparel, and have capitalized on this by offering lifestyle versions of their popular basketball models. The versatility of lifestyle basketball shoes allows them to be worn in various settings, contributing significantly to their sales growth in recent years.

By Application

Professional Athletes:

Professional athletes represent a significant segment of the basketball shoes market as they seek high-performance footwear that meets their rigorous standards. These players require shoes that provide optimal support, stability, and traction to enhance their performance on the court. Brands often collaborate with professional athletes to develop signature models that cater to their specific needs, reflecting their style and preferences. The endorsement of these athletes plays a crucial role in influencing consumer choices, as fans and aspiring players are keen to purchase the same footwear worn by their sports idols. Consequently, the professional athlete segment drives innovation and competition among brands, leading to continuous advancements in shoe technology.

Amateur Athletes:

Amateur athletes, including students and recreational players, form a substantial portion of the basketball shoes market, as they seek affordable yet high-quality footwear for their sporting activities. This segment is characterized by a diverse range of players, from those participating in school leagues to weekend warriors playing pick-up games at local courts. Brands often target this demographic with mid-range and budget-friendly options that still offer essential features such as comfort and durability. Marketing strategies aimed at amateur athletes frequently highlight the importance of proper footwear in preventing injuries and enhancing performance, driving demand within this segment. The increasing participation in basketball at grassroots levels further indicates significant growth potential in the amateur athlete market.

Casual Wear:

The casual wear segment has experienced a surge in popularity as basketball shoes transition from performance-focused footwear to trendy wardrobe staples. Consumers are increasingly choosing basketball shoes for everyday activities due to their comfort and stylish designs. This shift has prompted brands to create collections that emphasize fashion while maintaining the functionality associated with athletic footwear. The rise of social media and influencer marketing has also played a pivotal role in promoting basketball shoes as everyday fashion items, leading to increased sales in this category. As a result, the casual wear segment is expected to continue growing, driven by changing consumer preferences and a wider acceptance of athletic footwear in various social settings.

By Distribution Channel

Online Retailers:

Online retailers have become a dominant distribution channel for basketball shoes, providing consumers with the convenience of shopping from home. E-commerce platforms offer a vast selection of brands and styles, often featuring exclusive releases and limited editions. The rise of digital marketing and targeted advertising has also made it easier for brands to reach their target audiences effectively. With the ability to compare prices and read customer reviews, consumers are increasingly opting for online purchases over traditional retail methods. Additionally, the COVID-19 pandemic accelerated the shift towards online shopping, and this trend is expected to persist as more consumers embrace the convenience and variety offered by e-commerce.

Offline Retailers:

Offline retailers, including sports specialty stores and department stores, continue to play a significant role in the basketball shoes market by providing consumers with the opportunity to try on shoes before making a purchase. Many consumers value the tactile experience of shopping in physical stores, where they can assess the fit and comfort of different models. Retailers often host special events and promotions that attract customers, offering them incentives such as discounts and exclusive merchandise. Additionally, knowledgeable sales staff can assist consumers in finding the right shoe for their specific needs, enhancing the overall shopping experience. While online shopping is on the rise, offline retailers remain essential for consumers who prioritize personal interaction and immediate product access.

Specialty Stores:

Specialty stores focusing exclusively on athletic footwear provide a curated selection of basketball shoes, often featuring expert advice and personalized service. These retailers are particularly popular among serious athletes who are looking for specific models tailored to their needs. Specialty stores often carry a wide range of options from different brands, including performance-enhancing features that may not be available in mainstream retail outlets. The staff in these stores are typically knowledgeable about the latest trends and technologies in athletic footwear, helping consumers make informed decisions. The intimate shopping experience offered by specialty stores can foster customer loyalty, making them an important player in the basketball shoes market.

Department Stores:

Department stores offer a diversified shopping experience that includes basketball shoes alongside other apparel and lifestyle products. This channel allows consumers to browse a wide variety of brands and styles in one location, appealing to a broader audience. Department stores often run promotions and sales events that drive foot traffic and encourage impulse purchases. The ability to physically try on shoes in a department store setting can enhance the consumer experience, allowing for better fitting options. However, the competition from online retailers has led many department stores to enhance their in-store experiences to maintain consumer interest and loyalty.

Direct-to-Consumer:

The direct-to-consumer (DTC) model has gained traction among basketball shoe brands, allowing them to establish a direct relationship with their customers. This approach enables brands to control their branding, pricing, and distribution strategies without relying on third-party retailers. Many brands have launched their own online stores, offering exclusive products and personalized shopping experiences, which cater to the growing demand for direct engagement. This model also facilitates better insights into consumer preferences and behavior, enabling brands to tailor their offerings accordingly. By eliminating intermediaries, DTC brands can offer competitive pricing, fostering loyalty among customers who appreciate the value they receive.

By Material Type

Leather:

Leather remains a popular material for basketball shoes due to its durability, comfort, and classic aesthetic appeal. High-quality leather provides excellent support and conforms to the foot over time, resulting in a personalized fit. Many premium basketball shoes utilize leather for their upper construction, as it can withstand wear and tear associated with intense gameplay. Additionally, leather shoes often exhibit a polished look, making them suitable for both on-court performance and casual wear. However, advancements in synthetic materials have led to increased competition, with brands developing alternatives that offer similar benefits while being more lightweight and breathable.

Synthetic:

Synthetic materials, including polyurethane and various engineered textiles, have gained popularity in the basketball shoes market due to their lightweight properties and breathability. These materials are often utilized in high-performance models, offering players the advantage of reduced weight without sacrificing support or durability. Synthetic uppers can also be designed with advanced technologies that enhance flexibility and responsiveness, providing a competitive edge on the court. Moreover, synthetic options are often more affordable than leather, catering to budget-conscious consumers. The growing trend of sustainable manufacturing is also driving innovation, with brands exploring eco-friendly synthetic alternatives to meet consumer demand for environmentally responsible products.

Mesh:

Mesh materials are frequently used in basketball shoes to enhance breathability and comfort, particularly in models designed for warmer climates or high-intensity play. The lightweight nature of mesh allows for optimal airflow, reducing heat buildup during gameplay. Brands often combine mesh with other materials to create shoes that offer both support and ventilation, catering to athletes who require a balance of performance attributes. Additionally, mesh is often associated with a modern aesthetic, appealing to consumers looking for stylish and functional footwear. As the demand for comfortable and lightweight shoes continues to grow, mesh materials are expected to play a significant role in the development of future basketball footwear.

Knit:

Knit materials are becoming increasingly popular in the basketball shoes market due to their flexibility and sock-like fit. Knitted uppers provide a dynamic, adaptive fit that conforms closely to the foot, enhancing comfort and reducing the likelihood of blisters during play. The seamless construction associated with knit materials also minimizes friction, contributing to an overall positive user experience. Additionally, brands are leveraging knit technology to create visually striking designs that appeal to fashion-forward consumers. As the trend towards more casual and lifestyle-oriented basketball shoes continues, knitted options are likely to gain traction due to their combination of style and performance.

Rubber:

Rubber is a critical component of basketball shoes, primarily used for the outsoles, as it provides traction and durability essential for on-court performance. The right rubber compound can significantly enhance grip on various playing surfaces, allowing players to make quick cuts and changes in direction with confidence. Many brands invest in proprietary rubber technologies to optimize performance, ensuring their shoes deliver the best possible traction under different conditions. Additionally, rubber outsoles are often designed with unique tread patterns that improve performance, further contributing to the overall effectiveness of the footwear. The durability of rubber ensures that basketball shoes can withstand the rigors of regular use, making it a fundamental material in the industry.

By Region

The North American region is anticipated to dominate the basketball shoes market, accounting for over 40% of the global market share by 2035. This can be attributed to the strong basketball culture in countries like the United States, where the National Basketball Association (NBA) has a significant influence on consumer preferences. The presence of major shoe brands and their strategic marketing efforts also contribute to this region's substantial market size. Furthermore, the growing trend of athleisure and fitness-conscious lifestyles among consumers is driving demand for basketball shoes as both performance and casual footwear. With a CAGR of 7.0%, North America is expected to maintain its leading position throughout the forecast period.

In Europe, the basketball shoes market is projected to witness considerable growth, with an estimated market share of around 30% by 2035. The increasing popularity of basketball as a sport, driven by grassroots initiatives and the establishment of professional leagues, is enhancing consumer interest in basketball footwear. Additionally, European consumers are becoming more health-conscious and are gravitating toward sports participation, further boosting the demand for basketball shoes. As brands expand their presence in this region and cater to the evolving fashion preferences of consumers, Europe is expected to experience a CAGR of 6.0% over the forecast period. The growing importance of sustainability in consumer purchasing decisions will also likely impact the European market as brands focus on eco-friendly initiatives.

Opportunities

The basketball shoes market presents numerous opportunities for brands seeking to expand their reach and capture new segments. One of the most significant opportunities lies in the growing interest in women's basketball. As more women participate in the sport at both amateur and professional levels, there is a rising demand for footwear specifically designed for female players. Brands can capitalize on this trend by developing innovative designs that cater to women's foot anatomy and performance needs while also incorporating fashion elements to appeal to a broader audience. By targeting this emerging demographic, companies can tap into a previously underrepresented segment of the market, driving growth and increasing brand loyalty.

Another notable opportunity is the potential for customization and personalization in basketball shoes. With advancements in technology, brands can now offer consumers the option to customize various aspects of their footwear, such as colors, materials, and even performance features. This creates a unique shopping experience that allows consumers to express their individuality while purchasing footwear that meets their specific needs. The trend towards customization is gaining traction, particularly among younger consumers who value unique, personalized products. By integrating customization options into their offerings, brands can enhance customer engagement and drive sales, creating a competitive advantage in the market.

Threats

Despite the positive outlook for the basketball shoes market, several threats could impact growth in the coming years. One of the most pressing threats is the rise of counterfeit products and grey market sales, which can undermine brand integrity and erode consumer trust. Counterfeit footwear often lacks the quality and performance features that consumers expect, leading to dissatisfaction and potential injury. Brands are continually working to combat these issues through consumer education and improved supply chain management, but the prevalence of counterfeit products remains a significant concern. If left unchecked, this threat could lead to reduced sales and diminished brand loyalty as consumers turn to competitors with more reputable offerings.

Additionally, economic fluctuations and changing consumer spending habits can pose threats to the basketball shoes market. During economic downturns, consumers may prioritize essential purchases over discretionary spending, resulting in decreased sales for athletic footwear. Brands need to remain aware of economic indicators and adapt their marketing strategies accordingly to mitigate the impact of potential recessions. Furthermore, the growing demand for sustainable and eco-friendly products may require brands to invest in new materials and production processes, which can increase costs. Companies that fail to adapt to these trends risk losing market share to competitors who are more in tune with consumer preferences.

Competitor Outlook

• Nike, Inc.
• Adidas AG
• Puma SE
• Under Armour, Inc.
• New Balance Athletics, Inc.
• Li-Ning Company Limited
• Reebok International Limited
• Asics Corporation
• Anta Sports Products Limited
• Peak Sport Products Co., Ltd.
• Hummel International
• Kappa S.p.A.
• Jordan Brand
• Converse Inc.
• 361 Degrees International Limited

The competitive landscape of the basketball shoes market is characterized by a mix of well-established global brands and emerging players vying for market share. Major companies such as Nike, Adidas, and Puma dominate the market, leveraging their strong brand recognition and extensive distribution networks to capture consumer attention. These brands invest heavily in marketing campaigns, collaborations with professional athletes, and innovative product development to maintain their competitive edge. Additionally, the introduction of limited-edition releases and exclusive partnerships with fashion designers has contributed to their ongoing success, appealing to both performance-oriented athletes and style-conscious consumers alike.

Emerging brands are also making their mark in the basketball shoes market, capitalizing on niche segments and unique selling propositions. For instance, companies like Under Armour and Li-Ning have successfully positioned themselves as alternatives to traditional giants, offering innovative designs and performance-enhancing features. These brands often focus on specific demographics, such as youth or niche sports, allowing them to build strong connections with consumers seeking specialized footwear options. As the market continues to evolve, competition among established and emerging brands is expected to intensify, driving innovation and improving overall product offerings.

Furthermore, the rise of direct-to-consumer sales models has prompted many established brands to optimize their online presence and enhance customer engagement. Companies like Nike and Adidas have developed their own e-commerce platforms, enabling them to connect directly with consumers and offer exclusive products. This strategy not only strengthens brand loyalty but also provides valuable insights into consumer preferences and buying behavior. As brands navigate the evolving retail landscape, those that successfully balance online and offline strategies while prioritizing customer experience will likely emerge victorious in the competitive basketball shoes market.

• 1 Appendix

  • 1.1 List of Tables
  • 1.2 List of Figures

• 2 Introduction

  • 2.1 Market Definition
  • 2.2 Scope of the Report
  • 2.3 Study Assumptions
  • 2.4 Base Currency & Forecast Periods

• 3 Market Dynamics

  • 3.1 Market Growth Factors
  • 3.2 Economic & Global Events
  • 3.3 Innovation Trends
  • 3.4 Supply Chain Analysis

• 4 Consumer Behavior

  • 4.1 Market Trends
  • 4.2 Pricing Analysis
  • 4.3 Buyer Insights

• 5 Key Player Profiles

  • 5.1 Puma SE
    • 5.1.1 Business Overview
    • 5.1.2 Products & Services
    • 5.1.3 Financials
    • 5.1.4 Recent Developments
    • 5.1.5 SWOT Analysis
  • 5.2 Adidas AG
    • 5.2.1 Business Overview
    • 5.2.2 Products & Services
    • 5.2.3 Financials
    • 5.2.4 Recent Developments
    • 5.2.5 SWOT Analysis
  • 5.3 Nike, Inc.
    • 5.3.1 Business Overview
    • 5.3.2 Products & Services
    • 5.3.3 Financials
    • 5.3.4 Recent Developments
    • 5.3.5 SWOT Analysis
  • 5.4 Jordan Brand
    • 5.4.1 Business Overview
    • 5.4.2 Products & Services
    • 5.4.3 Financials
    • 5.4.4 Recent Developments
    • 5.4.5 SWOT Analysis
  • 5.5 Kappa S.p.A.
    • 5.5.1 Business Overview
    • 5.5.2 Products & Services
    • 5.5.3 Financials
    • 5.5.4 Recent Developments
    • 5.5.5 SWOT Analysis
  • 5.6 Converse Inc.
    • 5.6.1 Business Overview
    • 5.6.2 Products & Services
    • 5.6.3 Financials
    • 5.6.4 Recent Developments
    • 5.6.5 SWOT Analysis
  • 5.7 Asics Corporation
    • 5.7.1 Business Overview
    • 5.7.2 Products & Services
    • 5.7.3 Financials
    • 5.7.4 Recent Developments
    • 5.7.5 SWOT Analysis
  • 5.8 Under Armour, Inc.
    • 5.8.1 Business Overview
    • 5.8.2 Products & Services
    • 5.8.3 Financials
    • 5.8.4 Recent Developments
    • 5.8.5 SWOT Analysis
  • 5.9 Hummel International
    • 5.9.1 Business Overview
    • 5.9.2 Products & Services
    • 5.9.3 Financials
    • 5.9.4 Recent Developments
    • 5.9.5 SWOT Analysis
  • 5.10 Li-Ning Company Limited
    • 5.10.1 Business Overview
    • 5.10.2 Products & Services
    • 5.10.3 Financials
    • 5.10.4 Recent Developments
    • 5.10.5 SWOT Analysis
  • 5.11 New Balance Athletics, Inc.
    • 5.11.1 Business Overview
    • 5.11.2 Products & Services
    • 5.11.3 Financials
    • 5.11.4 Recent Developments
    • 5.11.5 SWOT Analysis
  • 5.12 Anta Sports Products Limited
    • 5.12.1 Business Overview
    • 5.12.2 Products & Services
    • 5.12.3 Financials
    • 5.12.4 Recent Developments
    • 5.12.5 SWOT Analysis
  • 5.13 Reebok International Limited
    • 5.13.1 Business Overview
    • 5.13.2 Products & Services
    • 5.13.3 Financials
    • 5.13.4 Recent Developments
    • 5.13.5 SWOT Analysis
  • 5.14 Peak Sport Products Co., Ltd.
    • 5.14.1 Business Overview
    • 5.14.2 Products & Services
    • 5.14.3 Financials
    • 5.14.4 Recent Developments
    • 5.14.5 SWOT Analysis
  • 5.15 361 Degrees International Limited
    • 5.15.1 Business Overview
    • 5.15.2 Products & Services
    • 5.15.3 Financials
    • 5.15.4 Recent Developments
    • 5.15.5 SWOT Analysis

• 6 Market Segmentation

  • 6.1 Basketball Shoes Sales Market, By Application
    • 6.1.1 Professional Athletes
    • 6.1.2 Amateur Athletes
    • 6.1.3 Casual Wear
  • 6.2 Basketball Shoes Sales Market, By Product Type
    • 6.2.1 High-Top Basketball Shoes
    • 6.2.2 Mid-Top Basketball Shoes
    • 6.2.3 Low-Top Basketball Shoes
    • 6.2.4 Performance Basketball Shoes
    • 6.2.5 Lifestyle Basketball Shoes
  • 6.3 Basketball Shoes Sales Market, By Material Type
    • 6.3.1 Leather
    • 6.3.2 Synthetic
    • 6.3.3 Mesh
    • 6.3.4 Knit
    • 6.3.5 Rubber
  • 6.4 Basketball Shoes Sales Market, By Distribution Channel
    • 6.4.1 Online Retailers
    • 6.4.2 Offline Retailers
    • 6.4.3 Specialty Stores
    • 6.4.4 Department Stores
    • 6.4.5 Direct-to-Consumer

• 7 Competitive Analysis

  • 7.1 Key Player Comparison
  • 7.2 Market Share Analysis
  • 7.3 Investment Trends
  • 7.4 SWOT Analysis

• 8 Research Methodology

  • 8.1 Analysis Design
  • 8.2 Research Phases
  • 8.3 Study Timeline

• 9 Future Market Outlook

  • 9.1 Growth Forecast
  • 9.2 Market Evolution

• 10 Geographical Overview

  • 10.1 Europe - Market Analysis
    • 10.1.1 By Country
      • 10.1.1.1 UK
      • 10.1.1.2 France
      • 10.1.1.3 Germany
      • 10.1.1.4 Spain
      • 10.1.1.5 Italy
  • 10.2 Asia Pacific - Market Analysis
    • 10.2.1 By Country
      • 10.2.1.1 India
      • 10.2.1.2 China
      • 10.2.1.3 Japan
      • 10.2.1.4 South Korea
  • 10.3 Latin America - Market Analysis
    • 10.3.1 By Country
      • 10.3.1.1 Brazil
      • 10.3.1.2 Argentina
      • 10.3.1.3 Mexico
  • 10.4 North America - Market Analysis
    • 10.4.1 By Country
      • 10.4.1.1 USA
      • 10.4.1.2 Canada
  • 10.5 Middle East & Africa - Market Analysis
    • 10.5.1 By Country
      • 10.5.1.1 Middle East
      • 10.5.1.2 Africa
  • 10.6 Basketball Shoes Sales Market by Region

• 11 Global Economic Factors

  • 11.1 Inflation Impact
  • 11.2 Trade Policies

• 12 Technology & Innovation

  • 12.1 Emerging Technologies
  • 12.2 AI & Digital Trends
  • 12.3 Patent Research

• 13 Investment & Market Growth

  • 13.1 Funding Trends
  • 13.2 Future Market Projections

• 14 Market Overview & Key Insights

  • 14.1 Executive Summary
  • 14.2 Key Trends
  • 14.3 Market Challenges
  • 14.4 Regulatory Landscape

Segments Analyzed in the Report

The global Basketball Shoes Sales market is categorized based on

By Product Type

• High-Top Basketball Shoes
• Mid-Top Basketball Shoes
• Low-Top Basketball Shoes
• Performance Basketball Shoes
• Lifestyle Basketball Shoes

By Application

• Professional Athletes
• Amateur Athletes
• Casual Wear

By Distribution Channel

• Online Retailers
• Offline Retailers
• Specialty Stores
• Department Stores
• Direct-to-Consumer

By Material Type

• Leather
• Synthetic
• Mesh
• Knit
• Rubber

By Region

• North America
• Europe
• Asia Pacific
• Latin America
• Middle East & Africa

Key Players

• Nike, Inc.
• Adidas AG
• Puma SE
• Under Armour, Inc.
• New Balance Athletics, Inc.
• Li-Ning Company Limited
• Reebok International Limited
• Asics Corporation
• Anta Sports Products Limited
• Peak Sport Products Co., Ltd.
• Hummel International
• Kappa S.p.A.
• Jordan Brand
• Converse Inc.
• 361 Degrees International Limited